How to Use Proven Performance Marketing Tactics for a Profitable Social Strategy

How to Use Proven Performance Marketing Tactics for a Profitable Social Strategy

Discover the ways of employing proven performance marketing tactics to transform your social strategy into a well-honed — and lucrative — machine.

The era of the untamed social media manager has come to an end. Today, it is essential to acknowledge the significance of social media as a potent driver of growth and revenue. Enter the age of social media performance.

What is performance marketing?

Performance marketing is a contemporary marketing approach that concentrates on fostering growth and revenue.

Unlike traditional marketing goals, which can be somewhat vague and difficult to correlate directly to a brand’s growth and revenue targets, performance marketing flips this paradigm. Rather than being viewed as a cost center, marketing is transformed into a high-ROI profit center that supports concrete business objectives like increasing sales and leads while reducing customer acquisition costs.

Advanced marketing tools offer sophisticated tracking, analysis, research, and attribution reporting capabilities, rendering the marketing department a treasure trove of actionable insights that can enhance performance across the organization.

Is social media a performance marketing channel?

Social media
Is often regarded as a generator of "vanity metrics" such as likes, comments, and shares, which provide an inaccurate depiction of tangible value. However, when performance marketing tactics and best practices are applied to social media efforts, social media can indeed yield measurable, concrete business value.

How to turn social media into a performance marketing channel

Here are 7 top strategies to ensure your social channels contribute to your business’s financial success:

  1. Align social goals with business-wide objectives: Set social goals in alignment with broader business objectives.
  2. Set up smart data tracking: Track key metrics like engagement rate, click-through rate, leads generated, conversions, revenue generated, and follower growth rate.
  3. Unpack your results: Regularly check dashboards to understand social media performance trends and make necessary changes.
  4. Report on ROI: Measure and report on the return on investment to demonstrate the value of social media.
  5. Reach for proven performance marketing tactics: Utilize strategies like A/B testing, smart content distribution, affiliate marketing, and conversion rate optimization for concrete results.
  6. Document success stories: Share success stories to prove the impact of social media within the organization.
  7. Make strategic recommendations: Use data insights to provide strategic recommendations to enhance social performance continuously.
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Prove (and improve) social media performance with Moyens I/O

Leverage Moyens I/O to track trends, analyze key metrics, discover top themes, and receive valuable insights on your brand and competitors. Utilize Quick Search for real-time insights and data that can guide strategic decision-making. Document success stories, analyze data, and make informed recommendations to unlock the full potential of social media as a performance marketing channel.

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