The best Twitter bios have one thing in common: Originals. That being said, it’s easier than writing a creative Twitter bio.
Twitter bios are where your brand introduces itself, delivers an elevator speech, and sets the mood – all in 160 characters or less.
Some brands can do this with a single emoji. Others push it to the character limit. But the worst is just like the others.
Having a good Twitter bio is important. The words (or emojis) you choose and the order in which you place them say a lot about your brand. Ask Hillary Clinton, who made headlines for starting her headline with the word “wife.” She’s changed a bit since then.
To make sure you use the best words in the best order, we’ve put together tips, tricks, and examples to fill you up with enough Twitter bio ideas to inspire you.
How to write a good Twitter bio
Follow these tips to write smart and creative Twitter bios for yourself and your brand.
Introduce yourself
Say hello to your potential followers by telling them what you’re doing. You can choose to include a brief description of your products or services, share key attributes about your brand, or tell people what to expect when they follow you.
take your place
Twitter bios are short, with a maximum of 160 characters. So dedicate all the space you need to convey the essentials. Plus, a recent study found that more characters in your bio equals more followers.
Leave the disclaimers for last
If you need to include legal information or disclaimers like “Retweets ≠ endorsements”, don’t start with them. Use a catchy phrase, humor or even an emoji to attract people: hook, line, and follower.
Show some personality
Be funny, be serious, be kind. Whatever your brand personality is, be sure to showcase it in your Twitter bio. Let people taste the flavor of your content.
Add the right keywords
Twitter bios are searchable. In other words, Twitter bios are indexed by search engines like Google and Bing. So put your SEO skills to work and optimize by adding relevant keywords.
Steal your horn carefully
Twitter bios is one area to master the humble brag. Awards, rankings or recognition can serve as important social proof, especially if your brand is not well known. Just don’t overdo it. Get it from “awarded and losing freelance journalist” Lauren Ducathe humble yawn among the best.
Mobilize followers
Want followers to tweet with a specific hashtag, visit a specific website, or sign up for a specific newsletter? Next, be sure to include a call to action in your Twitter bio.
Link other accounts
If your brand has multiple Twitter accounts, it can be helpful to include something like a directory so they know where to find them. This can be especially true if customer service is the pillar of your brand’s Twitter presence. However, this strategy is also useful for companies that run accounts in multiple languages.
throw an emoji
How’s the saying going? Is an emoji worth a thousand words? OK, not exactly. But emojis can help convey more within the bio’s limited character space. And they can add some color and character to your bio.
hashtag with pleasure
A recent study found that when it comes to Twitter bios, the number of followers decreases as the number of hashtags increases. Hashtagging keywords tend to look like spam, so stick with a brand or campaign hashtag. Bonus points if you can use it in a sentence. Honey, look how smooth Fab Five doing: “#QueerEye is back and looking better than ever.” can you believe
When all else fails, there’s always the Twitter Bio Generator. While it’s always better to write your bio, this bot can help you get started with new ideas.
30 Twitter bio ideas to inspire yourself
Funny Twitter bios tend to get the most likes, but these brand accounts get creative in more ways than one.
Take these Twitter bio ideas and run with them.
one. Innocent Drinks
This London-based juice maker doesn’t skip promotions. In less than 15 words, the brand greets, explains what they’ve done, and shares what they’re giving back. While short and succinct, this Twitter bio says a lot.
2nd. Honey Pot Company
With a plant emoji to reinforce its plant-based understanding, a breakdown of product ingredients, and a genuine explanation of who made it for whom, Honey Pot leaves a few questions unanswered. Also watch out for subtle humble bragging.
3. red lobster
With little need for introductions, the header image says it all. Red Lobster has been able to keep his Twitter bio short and sweet. Some new puns allow the food chain to tell you all at once what to expect from their food and Twitter content. And the square sticker at the end of the copy seals the deal.
4. Calm
It draws people into Zen air with a calm, calming “Take a deep breath” reminder. A descriptive introduction, supplemented by some #1 fireworks, deftly presents details followers may need to know. And the bio doubles up with two emojis that help set a positive and relaxed tone.
5. Android
Android’s Twitter bio succinctly tells visitors what to expect and from whom. Especially when you’re backed by a brand as big as Google, it can be helpful to let followers know who the tweets are from.
6. Merriam Webster
Merriam-Webster’s Twitter bio is a good example of how to share the theme overview and promote the people behind the tweets. Logo enthusiasts who choose to follow the account know what’s on file and it’s delivered by a team of experts.
7. Moyens I/O
Not to ring our own horn, but Moyens I/O’s Twitter bio checks many boxes. An informative introduction, good keyword density, subtle social proof, a call to action and a link to the support account are neatly packed into 152 characters.
Pro tip: If you plan to include a link in your bio, be sure to save space with a URL shortener.
8. RuPaul’s Drag Race
RuPaul’s Drag Race offers a master class in the Twitter bios with a salutation, fix, hold link and hashtag in the first sentence. The second sentence, “Everybody say love!” ties in with one of the show’s slogans while setting the tone and informal community guidelines.
9. JetBlue
A little duplicity goes a long way on Twitter. In this case, JetBlue connects people with a friendly greeting. Airlines have been known to heat up on Twitter, and JetBlue predicts this by directing tweeters to call or email. The airline offers further assistance by entering the hotline number in the address field.
10. Frank’s Red Fever
This hot sauce account heats up with a spicy grawlix and a dash of humor. The call-to-action lets followers know both what to do and what to see: Frank’s Red Hot applies to everything.
11th. Etsy
Etsy’s witty and creative Twitter bio is informative, inclusive, and helpful. To keep things organized, Etsy uses an on-brand link minifier to direct people to a list of their other Etsy Elsewhere accounts. The main Etsy account is ubiquitous.
12. excitement fashion
Their Twitter account needs little introduction, but her fashion-focused account is making a pretty big intro with a meme right after the catwalk. This Twitter bio knows how to work.
13. mail friends
When it comes to Twitter bios, postmates can be Top Postest. If one of your customers expresses this better than you, why not call out to them? In doing so, Postmates turns a testimonial into a bio and shows followers that you’re listening.
14. Tim Cook
Apple CEO Tim Cook had some fun with his Twitter display name after Donald Trump mistakenly called him Tim Apple. Cook reminds that Twitter names can also be a field to play with. In this example, Cook earned social reputation and additional praise for using a logo that only displays on Apple devices.
15. popsicle
Positions may not technically be part of a bio, but they can be used to help tell a brand story. Popsicle offers a tongue-in-cheek game on the spot. If location is the core of your brand identity, definitely include it. Or if you only have one storefront, include the address so people know where to find you IRL.
16. Hot Pockets
Because sometimes emojis say it all.
17. Calgary Flames
And sometimes just one emoji says it all.
18. Toronto Zoo
We have disclaimers regarding cute content.
19. Nike
Once you have the brand awareness that Nike has, you only need three words. A brand slogan, call to action and bold stance in one stroke.
20. Buzzfeed
Only @Buzzfeed can pull off this success of the Internet’s beginnings.
21. Shaw Fire Diary
Shaw Fire Log’s biography sparks joy, one smoker at a time.
22. NHL GIFs
NHL GIFs use the Twitter bio field to tell it just as it is.
23. Ripley’s Aqua Canada
There is no such thing as fish here. A little undersea humor from Toronto’s giant aquarium.
24. YouTube
Hello, YouTube. We see what he did there. That’s almost as good as an old YouTube bio that says “watch this”.
25. NBA
No dekes in the NBA’s Twitter bio. Direct links to the NBA’s full Twitter roster.
26. excitement
You say Twitter. OK, we’ll tell you.
27. moon cake
You might even appreciate MoonPie’s cheeky Twitter bio.
28. Parks and Recreation
An A+ Twitter bio from everyone’s favorite dysfunctional episode. They are grammar enthusiasts.
29. old spice
Come for the coupons, stay for the lasers.
30. carolina hurricanes
For the haters will hate, and the boastful will boast.
Take your Twitter marketing strategy forward with Moyens I/O. Plan ahead and post tweets, engage your audience, and measure your efforts from a single dashboard. Try it for free today.
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