For brands looking to reach customers who are interested in trying new things, shopping, or starting new projects, Pinterest can be a great platform for your brand. And that also means a Pinterest timer is essential.
Using Pinterest for business makes more sense than ever before. In fact, as of February 2021, 459 million people use Pinterest every month and over 200 billion Pins have been saved.
It is necessary to think in order to reach the target audience of your brand with interesting content. Requires a consistent post. It requires a carefully planned Pinterest marketing strategy. And that means immortality Send when you remember.
Read on to find out:
- Why should you use a Pinterest timer?
- The best free Pinterest timer tools on the market (and some great paid Pinterest timer tools too)
- How to schedule Pinterest posts and see scheduled Pins on Pinterest
- Top tips to keep in mind when planning
Why use a Pinterest timer, though?
Pinterest planner is the best way to plan long-term content for your social media content calendar, stay organized and save time. No more pressing ‘send’ 25 times a day!
Your marketing calendar should include daily Pins. (By the way, Pins are posts on Pinterest-speak.) And you should be posting at the most opportune times. This way, you will reach your target audience when they are online and using the platform.
This will differ from brand to brand, so follow your Pinterest stats to find out what days and times are best for your brand to post content. Then use a Pinterest scheduler to post your Pins during these peak times to get the most engagement.
3 Pinterest planners you need to know
Trying to decide which is the best Pinterest planner for your brand?
Read on for some of the best free Pinterest scheduling tools, plus some great paid Pinterest timer options.
If your brand only uses Pinterest, the platform itself is the best free Pinterest timer on the market. Scheduling Pins locally can come in handy, especially when you don’t have to think about scheduling posts for other platforms.
Here are some other things you need to know about this timer:
- To schedule Pins, you need a business account on Pinterest.
- You can schedule Pins to post on desktop or iOS.
- Only one Pin can be programmed at a time.
- It is possible to plan up to two weeks in advance and schedule 30 Pins.
Moyens I/O
If your brand uses one to three social media platforms, Moyens I/O is also a free Pinterest timer to consider.
Using Moyens I/O’s integrated dashboard, you’ll see your scheduled Pins alongside scheduled posts for your other social platforms. The Clipboard makes it easy to view, edit, and delete Pins.
If your brand uses more than three platforms or wants more planning benefits like unlimited planning and analytics, consider upgrading to the Professional, Team or Business plan.
Using Moyens I/O as your Pinterest scheduler means:
- You can do create new Pinsschedule them later, create new boards and pin them to multiple boards at once.
- You can do batch program Pins as far into the future as you want.
- Paid Moyens I/O plans mean teams can collaborate more easily. You can do Submit Pins to an admin for approval before posting to make sure everything is correct and fit the brand.
- Paid Moyens I/O plans include Moyens I/O analytics so you can: See how your Pins are performing.
You can learn more about scheduling Pinterest using Moyens I/O here:
tailwind
As a timer, Tailwind is limited to Pinterest and Instagram. (Want to learn how to schedule Instagram posts? We got you.)
However, it offers several features that are tailored specifically for Pinterest and make it worthy of consideration:
- Tailwind can measure your audience engagement, and SmartSchedule recommends the best times to post.
- It can sync pins with Instagram.
- You can schedule Pins using a browser extension.
- Collaborate with other Pinterest users through Tailwind Communities.
- There is a free trial with no time limit. This limits the number of Pins you can schedule to 100.
- And there are paid monthly or annual options. The paid option provides unlimited Pin scheduling.
This Pinterest scheduler also integrates with Moyens I/O. This integration makes it easy to manage your editorial calendar, pin to multiple boards at once, store draft Pins, and more.
Source: Moyens I/O
How to schedule Pinterest posts
Learn how to schedule Pins for your brand here.
Remember: Scheduling Pins is different from creating Pinterest ads. Here is more information on how to do this.
How to schedule Pins using Pinterest
To schedule Pins locally:
Step 1: Sign in to your Pinterest account
To schedule Pins, you need a Pinterest Business account. If you don’t have a Pinterest Business account and are still using a personal account, be sure to upgrade.
Step 2: Click Create from the drop-down menu at the top left
And select Create Pin.
Step 3: Add all the details for your Pin
First, choose which board this Pin will appear on. If an existing board does not work, you also have the option to create a new board here.
Add a title, description, and alt text so screen reader users can better understand the shared image.
Also share the link the Pin is linked to and add an eye-catching image. Pinterest recommends that your Pinterest images use a 2:3 aspect ratio.
Step 4: Choose when to post
If you’re scheduling, you’ll select Publish at a later date.
Step 5: Choose the day and time the pin will be published
Note that you can only schedule within 14 days from the current date.
Step 6: Press Publish
If you click on See Scheduled Pins, you will be taken to a page that looks like this:
How to program Pins using Moyens I/O
To schedule Pins using the Pinterest planner Moyens I/O:
Step 1: After logging into Moyens I/O, hover over the Create icon
Then select Create Pin.
Step 2: Add all the details for your Pin
Choose which board this Pin will appear on, choose whether the Pin appears more than on the board or create a new board.
Write a description, add the website link and add the eye-catching image.
Step 3: Edit the image
You can optimize your chosen photo using Moyens I/O’s built-in photo editor. Edit color, contrast and more and choose the ideal size. Moyens I/O recommends the ideal aspect ratios for each social platform.
Step 4: Click Schedule for later
Step 5: Choose the ideal date and time
Step 6: Click Schedule
If you select the drop-down arrow next to Schedule, you’ll see options to save Pin as a draft, schedule and reuse accounts, or schedule and duplicate a post.
How can I see scheduled Pins on Pinterest?
See your scheduled Pins on Pinterest by going to your profile and selecting the Pins tab.
You can also type the URL to find your scheduled Pins:
pinterest.ca/username/scheduled-pins/
You can edit your scheduled Pin by clicking anywhere. Or click the three dots to delete the Pin or choose to post immediately.
If you want to learn how to see scheduled Pins in Moyens I/O, all you have to do is click on Moyens I/O Publisher.
In Planner view, which is simply a calendar view, see your scheduled Pin by going to the day and time you plan to post your Pin. It will appear with other Pins you have scheduled, and with other scheduled posts for other social platforms.
And in Content view, go to Schedule to see all your scheduled Pins in a list format.
5 Pinterest planning best practices you need to know before you get started
know your audience
Don’t guess.
Keep track of when you need to schedule by monitoring Pinterest analytics. You’ll see which Pins are the most popular, what topics viewers find interesting, and what Pins from your website are. Once you identify popular content, plan to pin similar content and create new boards around this engaging theme.
Simply put, tracking analytics will help your brand create an effective Pinterest marketing strategy. And don’t do it just once – keep analyzing this data!
Don’t schedule pins all at once
Instead of Pinning them in chunks, ditch the Pins you post regularly. Plan to schedule Pins throughout the day and throughout the week.
Keeping a close eye on your Pinterest analytics also lets you know the best times and days to post, and when to schedule Pins on your social media content calendar.
Don’t plan too far in advance
The world is moving fast. If you’re planning something months in advance, your planned Pin may not be relevant when the release date actually returns. Instead, try to schedule Pins only a few days or a week in advance.
Always edit and recheck your Pins when scheduling
To increase the visibility of Pins in Pinterest search, always make sure to include a description of the Pin to provide context.
Then edit this comment. In addition to making sure you include keywords and that the description is grammatically correct and free of typos before publication.
And it’s not just the words you want to double-check. Make sure your planned Pin will be posted on the right board and you’ve added the correct link.
Checking in during the planning phase will help your brand avoid embarrassing mistakes.
Control your display screen while planning
Finally, check how your image is displayed. Planning means you’ll see if the image looks pixelated or if Pinterest has cropped a significant portion of the image if you haven’t chosen the 2:3 ratio.
Using a Pinterest scheduler not only makes posting more efficient, but also elevates your Pinterest marketing strategy. Pinterest planners often provide your brand with important data and analytics, and it’s easy to see when content is scheduled to be posted. Simply put, Pinterest scheduling tools can help you not only reach your audience, but also grow it.
Save time managing your Pinterest presence using Moyens I/O. From a single dashboard, you can schedule posts and post directly to Pinterest, measure their performance, and run all your other social media profiles. Try it for free today.
