How to Use Nextdoor for Business: The Complete Guide

Nextdoor app is a social media platform for neighborhoods. The idea behind the app is to help neighbors communicate with each other, organize local events, and share information about what’s going on in their communities.

Nextdoor also has a business page that allows you to promote your company locally by interacting with people in and around you.

In this article, we’ll cover how to set up a Nextdoor business page and some of the metrics you should track, as well as some of the benefits of using the app for marketing.

What is Nextdoor?

Nextdoor is a social networking app for neighborhoods. The company provides a dedicated online network to keep residents up to date with the latest happenings in their neighborhoods and help build stronger communities around the world. The Nextdoor app is currently used in more than 260,000 neighborhoods around the world, including the United States, United Kingdom, Netherlands, Germany, France, and Australia.

Thousands of public agency departments use the app. And businesses have earned over 40 million recommendations on Nextdoor.

Nextdoor describes itself as a “Neighborhood hub for reliable connections and the exchange of useful information, goods and services”. Nextdoor requires new users to prove where they live before signing up. This can be done by phone or postcard.

The strength of the Nextdoor social network depends on how close neighbors are to each other. Nextdoor starts with the local community, stays true to what the neighborhood really means, and offers targeting tools so brands can find their audience down to the zip code.

What is Nextdoor used for?

Nextdoor is an app that people and businesses use for a variety of reasons. Here are a few of the most common uses:

• meeting the neighbors
• Ask a question or post a survey
• sell items
• to buy something or request a service
• Organize an event
• Getting suggestions
• Issuing alerts

You can find and share updates on crime in your neighborhood, report graffiti or streetlight outages, or help other users connect with trusted babysitters. Nextdoor is also a great place to post alerts about upcoming sales from local stores.

Businesses use Nextdoor to:

• Run Local Deal ads
• Interact with the community
• Share special offers
• Measuring their local reputation

How to create a business page on Nextdoor

Want to create a business profile on Nextdoor? This is a step-by-step guide.

How to create a Nextdoor account

1. Get the app from the App Store or Google Play or visit www.nextdoor.com and Become a member.
2. Include your zip code, address and email address.

   

3. Add your name, password and gender preferences.
4. Type your phone number. Or choose another method to verify your account.
5. Let Nextdoor know how you want your address displayed.
6. Set up your profile.

How can you join Nextdoor as a business?

1. Visit www.nextdoor.com/create-business.
2. Login to your account.
3. Choose whether to use your personal or work email.
4. Search for your business
5. Nextdoor will provide a list of businesses, and if you don’t know one, you can create a new business page.
6. Enter your address and click Continue.
7. Set up an email account, a phone number and a website where your neighbors can contact you.
8. Start creating a new page by selecting the appropriate business category.
   

How to set up your Nextdoor business profile

Now that you’ve set up your Nextdoor business account, here’s how to set up your profile so people can find you easily.

1. From the business profile dashboard Upload a logo image. This will bring you to a Basic Information form.
2. Upload a cover image. Nextdoor recommends 1156 x 650 pixels.
3. Add a logo image. The size should be 500 x 500 pixels.
4. Share your story. Think spot is similar to the bio or about me section on other social networks. There’s a generous word count, so tell the story of how or why you got started. But make sure you start with a clear description of your business, products or services at the top.
5. Update contact information. Include your phone number, website, email and hours of operation.
6. Add more categories to describe your business. This will make it easier for others to find you. For example, if you run a restaurant, you can add: Restaurant, Chinese Restaurant, and Restaurant Delivery.
7. Fill your photo gallery. Choose photos that represent the products and services your business offers. Menu pictures or price information can also be added here. Once uploaded, images can be reordered using drag and drop.

How can you promote your business on Nextdoor?

It’s easy to promote your business in various ways on Nextdoor. Get recommendations from local users first. Then engage your users by answering their questions and comments. You can also run Local Deals ads on Nextdoor.

How to get Nextdoor recommendations

Your business will not appear in Nextdoor searches until it receives three recommendations from its neighbors. Nextdoor recommends sharing your work on other networks to help grow your profile.

How to respond to Neighbors on Nextdoor as a business?

Nextdoor members can post, tag businesses, mention them in posts, or send private messages to business pages.

To respond to comments:

1. click Neighbor reviews in the left menu.
2. Pick and choose a comment Write a reply. Add your message.
3. click Answer to send.

To reply to private messages:

1. go to Inbox in the left sidebar.
2. Select a message and click Write your answer to answer.
3. click Answer to send.

How to create Local Deal ads on Nextdoor?

Local Deals is the primary paid product on the Nextdoor platform. Here’s how to create them.

1. From your business account, Create a Local Deal from the left menu.
2. Add title. Nextdoor offers a brief description of your deal. 120 characters max.
3. Fill in the details. This is where you can define the deal in more detail. Mention how members should use the deal, and if you want, provide some information about your business.
4. Set the duration of your Local Agreement. Campaigns last a minimum of 7 days and a maximum of 30 days.
5. Add a link to your website.
6. Include terms and conditions, if applicable. You can also add a unique redemption code.
7. Add photo. Nextdoor recommends choosing one without text. Aim for 1156 x 600 pixels.
8. Preview your local deal.
9. Choose your audience. Use the button to adjust by neighborhood or price. You can also search for audiences within a 10-mile radius by zip code. The price you see is a one-time flat rate. The average Local Deal costs about $75. Hit Next.
10. Review your order. If you’re a first-time customer, you’ll also need to add the payment details.
11. click Submit Order.

Key metrics to track on Nextdoor

• Side Door Suggestions It is one of the most important metrics on the platform. The number of recommendations you receive and the quality of those recommendations are key to achieving organic growth.
• neighbors It’s a metric that tells you how many neighborhoods can see your business profile. Get recommendations from them to appear in more neighborhoods. Only neighborhoods within a 50-mile radius are eligible.
• next door neighbors tells you how many people can see your business on the platform.
• Organic Neighborhood Access The number of neighborhoods you can see on Nextdoor without promotion.
• Local Deals View It tells you how many times your Local Deal has been viewed in the Nextdoor app.
• Local Deal Clicks It tells you how many times your Local Deal was clicked in the Nextdoor app.
• Local Opportunity Records measures the number of times a Local Agreement is registered.

Nextdoor for businesses and organizations: tips and best practices

Here’s how to use Nextdoor to build a strong presence on the platform for your business or organization.

Encourage recommendations

If you don’t seek advice, eager customers may not know how to provide them. If you do, they can improve your search ranking, reach, and position in your local community.

Hang a sign in your window, email or write an A blog postor share on social media that you’re on Nextdoor. Remember that only your local neighbors and nearby neighbors can give the best advice.

Create Local Deal ads

The first paid product shown on Nextdoor is Local Deals. These ads appear in the Businesses section of your business page, the Daily Summary newsletter, and related searches.

To create one, you must bid on a local deal. What could this be? Anything. It all depends on what your goals are and how much money you want to spend on the campaign.

For example, La Fiorentina, an Italian restaurant in Florida, used Local Deals to keep it busy during the low season.

Respond instantly to customers

On social media, customers expect businesses to respond quickly to their questions. At Nextdoor, the difference between a good and bad response rate can make all the difference in whether someone gives your job a second chance.

If you find yourself being asked the same questions over and over, create a bank of FAQ answers. Consider updating your profile with answers to frequently asked questions as well.

Thank you for your recommendations too. Take advantage of Nextdoor’s reaction buttons!

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