A recent Instagram update includes what brands and creators can expect: Reels Insights.

Since their launch in 2019, Reels have become an integral part of the Instagram ecosystem. They now sit front and center in the app, easily accessible from the homepage, account pages, and Discover page.

And Instagram’s efforts to promote the Reels are paying off. More and more brands and influencers are experimenting with this format. However, as the buzz around it grew (there are currently 169,000 Google searches for “Instagram Reels” per month!), marketers have become surprisingly willing to measure their performance.

Until the last update, the only way to check Reel performance was:

  • To see the number of views each Reel has received, go to the Reels tab in your account (displayed below each thumbnail)
  • Open a single Reel to see how many likes and comments you have received


You can still use these steps to quickly check a specific Reel, but no longer Measure and track the performance of your greater Reels strategy through Instagram Insights.

Read on to learn more about:

  • Definition of reals analytics
  • Reasons to watch reals analytics
  • Useful Reel metrics
  • Navigating Reals Insights in the Instagram app

We have also prepared a list 4 tips for using Reel insights to create better content.

What is reals analysis?

reals analytics, monitoring, collecting and analyzing data To understand the performance of your reels.

In-depth analytics can help you make more informed creative decisions and create more engaging content strategies. At a higher level, this can help you get to know your audience better and devote your time and money to tactics that work for them.

Reel analytics are part of Instagram analytics and should be included in your Instagram reports and larger social media reports.

(If you need help creating your social media report, check out our free template.)

Why is it important to monitor reals analytics?

As with all social media analytics, tracking the performance of your Reels can help you learn from your earnings, identify opportunities, and improve your performance over time.

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Reals analysis can help you understand:

  • What your audience likes and dislikes
  • When should you publish your Reels for the best reach and interaction?
  • Calls to action that resonate with your audience
  • Which AR filters, effects and music tracks do this for you?

Keeping a close eye on Reels Insights will also help you recognize patterns and see if spikes in Reel performance are affecting your performance. comprehensive Instagram interaction.

(In case you missed it, some marketers think Instagram rewards accounts that actively post Reels with higher visibility overall. Our team did an experiment to find out if that’s true.)

Reel analytical metrics

To understand whether a Reel is successful or not, you should look at the following metrics:

Instagram Reels reach metrics

  • Accounts Reached. This metric tells you how many unique Instagram users have seen your Reel at least once.
  • Play. This is the number of times your Reel has been played. It may be higher than the number of accounts reached as some users may be watching your Reel more than once – I’m assuming this applies to this Reel of three cows kissing a puppy:
View this post on Instagram

A post shared by @serenitysenorita

Instagram Reals engagement metrics

  • Love. This metric tells you how many users like your Reel.
  • Comments The number of comments in a single Reel.
  • saves. The number of times your reel was marked.
  • shares. The number of times Instagram users shared your Reel on their stories or sent it to another user.

How to view Reals Insights?

To access Instagram Insights, go to your account in the mobile app and then insights button below your bio:


Accessing Instagram Insights from the account page

note this Analytics available for professional accounts only. But don’t worry! You can switch to a Creator or Business account in your settings – it only takes a minute and even brand new accounts with small followers can do it.

Then the head Accounts Reached most overview Section:


Reach section in Instagram Insights

Reel analytics are now included in the Reach breakdown. According to Instagram, this is to give Instagram users a better understanding of how Reels contribute to an account’s performance.


Two phone screens with Instagram Insights graphics showing an account's reach

Source: Instagram

Scroll down to view Reels-only information reels On the Insights overview screen, tap and . right arrow Next to your reel count. Here you can see all your Reel performance metrics in one place.

To check the performance of a particular Reel, open the Reel from your profile, then tap the three-dot icon at the bottom right of the screen, then tap . insights.


phone screen with individual instagram reel performance stats

Source: Instagram

How to use Instagram Reels analytics to make better Reels?

Now that you know where to find your Reels analytics and why you should monitor Reels performance, it’s time to put all these findings to work.

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Here are 4 tips for using Reels analytics to create better content:

Tip 1: Test different Spool styles

To make good Reels, you need to watch a lot of Reels. Without feeling what’s trending, you’ll have a hard time finding a style that fits your brand.

But what if joyful Doesn’t it necessarily resonate with your audience?

The key to finding the best visual styles, filters, effects and trends for your brand, testing. Now that you have access to Reals Insights, you can gain more insights from your tests.

Previously, you could only base your performance assumptions on comments and likes. But a large number of reviews is not always a good thing – some can be negative. Take the comments from a major grocery chain’s kitchen hack Reel as an example:


Instagram Real comment section

With two new engagement metrics, you’ll gain a better understanding of how many users truly love your content (enough to save for later or share with friends). When you post a Reel that gets lots of likes, comments and registrations and if you share it you will know something is working!

Tip 2: Test different Spool lengths

Instagram currently allows all users to create Reels of 15 and 30 seconds, and certain accounts have access to 1 minute Reels.

Similar to testing different trends and effects, you may want to test different Spool lengths to see the best response from your audience.

Tip 3: Test different sound options

Instagram offers many different options for adding sound to the Reels. You can do:

  • Use the original sound in your video clip
  • Add voiceover to your video
  • Use a speech-generating text
  • Use a recorded audio track – a song or a viral snippet, as in the McDonald’s example below:
View this post on Instagram

A post shared by McDonald’s⁷ (@mcdonalds)

With access to Reels Insights, you can try different options and see if some work better than others.

Accessibility tip: Whatever your choice, be sure to add captions to your Reels so everyone can enjoy it!

Tip #4: Test different times and days to post

This is a big thing. Advanced Reel analytics can help you determine the best day of the week and time of day to publish your Reels for maximum reach and engagement.

The idea is simple — test different post times and watch your results closely to find out what time is best for you and your audience. That way, you never “waste” a great Reel by posting when your target audience is offline!

(Check out our post on the best times to post on Instagram. all For the success of your Instagram content.)