For those who avoid conflict or just want to take a breather from a particular Instagram account, it’s time to meet your new best friend: the Instagram mute feature.

Unfollowing someone on social media can be frustrating. Sure, you’re tired of your middle school science fair partner’s hourly posts, but you shy away from following him because that sounds too harsh. How many of us endure a feed full of posts we’d rather not see because we don’t want to offend anyone?

Instagram allowed users to mute Stories for a while (although this isn’t an obvious feature), but in May 2018, they added the option to block a user’s posts from appearing in your feed.

When you mute a user, you continue to follow them. You won’t see their posts or Stories until you decide to turn up the volume.

If you’ve ever had a friend who posts a lot of vacation photos while at work, or an aunt who’s never met a muffin she doesn’t want to gram, this is the feature for you. It is mental freedom. And now it can be yours.

Here’s how to use this feature:

How to mute Instagram accounts without unfollowing them:

Stage 1: Go to the profile page of the profile you want to mute

Step 2: Click three points in the upper right corner of the application.

Stage 3: Click mute choice

Step 4: You can choose to mute Posts, Stories, or Both.

mute Instagram

How to mute Instagram Stories:

You can also turn off Instagram Stories from your Story feed.

Stage 1: Touch and hold profile photo the account whose story you want to mute.

Step 2: choose mute

mute on instagram

You can still watch Stories from muted users; you can find them by swiping to the very bottom of your Story feed, where you’ll also see Stories you’ve already watched.

To unmute a user, do the same by pressing and holding their profile photo until the “Volume Up” option appears.

How to mute on Instagram: 7 tips for brands

Mute seems like the best feature to hit Instagram since that flattering rainbow light filter, until you think someone can mute it. your shipments. Not so much fun in that respect, is it?

If you’re worried about your followers using this feature to ignore you, make sure you’re posting high-quality content they won’t want to miss. We have some tips below.

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1. Share quality content

Don’t underestimate your audience’s love by sharing mediocre content. Every Story or post is a chance to impress, share important information or build a stronger connection.

And it’s equally true that every post can be a post that scales back to someone who hits Instagram’s mute button.

Evaluate each post on its own merits. Is it relevant and interesting? Does the brand match your voice? Something you want to watch? is it nice to look at

There are many recipes for great content, but always make sure to include high-quality images or videos and informative, engaging captions.

Do not neglect the details that bring it all together, such as colors and fonts.

2. Know your audience

Your brand’s posts and Stories are not posted to a void. They are shared with real people: your current followers and people who might discover you. When sharing content on Instagram, think of the people you’re sharing it with.

Posts and Stories that don’t align with your audience’s values ​​and interests or reinforce their reason to follow you risk alienating and muting them.

Audience personalities can be a great way to get to know your followers and understand their wants and desires. Once you understand who they are and what they care about, you’ll be able to create content that truly engages with them.

Another bonus of truly understanding your audience? It will help make your content more discoverable for people like them. Engaging content that matches the interests of your target customers is more likely to land on the Explore tab.

3. Don’t post too often (or too little)

It’s easy to fall into the trap of “more is better” when it comes to Instagram content. You may want to believe that by constantly sharing posts, you will always be on the minds of your followers.

But the truth is, viewers prefer quality over quantity.

It’s possible to make a good impression, like a prospective lover who texts you fifty times after a single date.

What’s more, if you’re posting or posting dozens of Stories every day, it’s almost certain you’re not sharing great content. Great content requires care and attention. If you speed up the process, your great idea will pop up like a Pinterest failure.

Instead, post regularly and at the most appropriate times. This is better than flooding your audience’s feeds.

However, don’t go too far in the opposite direction and rarely post; You risk being forgotten.

Creating a social media content calendar can help you schedule your posts so you have time to consistently create and schedule great content.

4. Use appropriate hashtags

Just because you can stack hashtags on each post (up to 30 to be exact), that doesn’t mean you should. Using lots of hashtags may seem like a foolproof way to gain new followers and increase your visibility, but it’s a hollow victory.

Instead of an engaged, engaged audience, you’re likely to catch people frustrated when they realize you’re not really affiliated with bots, spammers, or random hashtags like #TacosForPresident.

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Instead of piling them on similar toppings at a free ice cream bar, use hashtags strategically. Create branded hashtags and add them consistently to build awareness and complement them with trending hashtags that are meaningful to your brand. This will allow you to reach the right people with your hashtags and build authentic relationships with them.

Still confused by hashtags? We’ve rounded up everything you need to know about them.

5. Don’t forget the subtitle

Flawless visuals may be the number one priority on Instagram, but that doesn’t mean you can neglect captioning. He’s a key supporting actor and you should aim for Best Supporting Actor every time.

The best Instagram captions are clear, concise, and action-oriented. You can use up to 2,200 characters, but high-performance subtitles are much shorter than that: between 125 and 150.

As with your posting frequency, the rule of quality over quantity applies.

Before posting, make sure you have spell-checked and spell-checked. Like ketchup spilled on a white T-shirt, a typo distracts your attention from the impact of your headline. Here are 10 editing tips to help you create Oscar-worthy captions.

6. Add value

A way to get your audience’s attention? Offer benefits and rewards for interested fans.

For example, you can post special deals or announce flash sales on your Instagram feed. Running a contest can be an effective way to engage your fans and grow your audience, especially if you’re encouraging followers to tag their friends.

By creating value for your Instagram followers, you are responding to their attention with real rewards and giving them many reasons not to stay silent.

7. Engage with your audience

We all mute conversations when we feel like the other person isn’t really listening to us. The same thing happens on the internet.

Audiences want to feel like you’re talking to them, not to them. If you’re using Instagram the same way you use a highway billboard, you’re doing it wrong.

Instagram offers many ways to engage with followers, so try them out and see what works for you. Ask questions and answer answers in your captions.

Use interactive features like story polls. Comment on posts where your brand is tagged. Post a live video where you answer questions about your brand or products.

No matter how you do it, you will benefit from stronger relationships, greater loyalty and higher engagement if you engage with your audience.

By following these best practices and making sure you’re posting the kind of amazing content you’d love to see in your own feed, you can be sure that your brand’s posts will have followers who press the Like button instead of the Mute button. Then you can go back to worry-free muting the blurry garden photos of your mom’s co-workers.

Save time managing your Instagram presence using Moyens I/O. From a single dashboard, you can schedule photos and post directly to Instagram, engage with viewers, measure performance, and run all your other social media profiles. Try it for free today.