15% of social media users in the US use Facebook to shop, making it the second most shopped social network after Pinterest. This means it’s your responsibility to make the buyers shopping experience as smooth as possible, which brings us to Facebook Stores.
This is by far the biggest leap forward in e-commerce after the latest Facebook update and Facebook Marketplace and Store Pages.
Stores catalog your products in collections and allow interested customers to search, save, share, and even purchase your products within the app.
Wondering how to set up a Facebook store?
Let us walk you through what Shops has to offer, what it takes to create a shop, and how to set it up.
Here we go.
What is a Facebook Shop page?
It can be easy to get confused between a Facebook Store page and a Facebook Store because of their names.
However, it’s very simple: jump pages are the predecessors of Stores. Facebook has announced that store pages will gradually be converted to Stores, and owners will receive an email, notification, or both notifying them.
What’s more, Facebook Stores give you in-app payment option (currently only available in the US). On the other hand, shopping pages direct users to your website to complete their order.
What are the Facebook Store fees?
While setting up a Facebook store is free, there is a Facebook store fee applicable to orders processed using the in-app payment option. This processing fee is 5% on each order, or a flat deduction of $0.40 for orders of $8.00 or less.
If you’re planning to set up your Facebook Store right away, we have good news for you: Facebook has waived transaction fees until the end of this year (December 31, 2020).
What are the benefits of a Facebook Store?
90 million small businesses use Facebook to connect with their audience for all the benefits the network has to offer. With a Facebook store, these benefits will increase even more.
To start with, here’s what Shops offers:
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- A Facebook store is integrated into the entire Facebook family of apps. This means that a user can find the same Store on Instagram on Facebook. Talk about an unforgettable impression!
- With in-app payment, your buyers won’t have to hop from site to site to place an order, making it easy to complete the order. Facebook also stores credit card information, which makes shopping even more seamless.
- The in-app payment feature also makes it easy for non-websites to set up a Facebook online store. And this with zero upfront investment.
- Stores are customizable, allowing you to change your Store’s button color and text size, among other styling options.
- There is no limit to the products you can add to your store. Adjust them in collections for easy navigation, enhancing the buyers experience.
- Finally, Shops; In-app customer support with Messenger, WhatsApp and Instagram Direct makes it easy to assist your customers with any questions.
In the future, customers will also be able to place orders directly through these chat channels, resulting in even more benefits.
How to create a Facebook Store
As long as you’re selling physical products that comply with Facebook’s commerce policies, you’re ready to set up a store by following the steps below.
Take it heartily for those of you who sell digital products. Facebook is exploring the option to allow you to create a Store in the future. So keep your eyes peeled on this Facebook updates page where we’ve compiled all the latest features for you.
Facebook Store requirements
Be sure to check these requirements from your list before creating your store:
- Have a trading account in Commerce Manager.
- Become a Business Manager administrator with Manage catalog permissions for your product catalog in Business Manager.
- Own a Facebook Page or have Manage Page permission for it.
Facebook Store setup
Your job here starts in Commerce Manager. If you don’t already have a Commerce Manager account, start by jumping to facebook.com/commerce_manager/.
choose create new account and Select Setup in Commerce Manager (shown below) to make a local Facebook Store with in-app payment.
If you have a store on an e-commerce platform like Shopify, you can choose the other option to upload your products and collection through the store. We’ll come back to that shortly. For now, let’s show you how to make a Facebook store locally.
when you choose Get Started for FacebookYou will need to fill in 3 categories:
Start by clicking on the blue To create Button to enter your business information details. Enter your trading account name. For consistency’s sake, name your account with your business.
Go ahead, link your Facebook Page. If you have more than one Facebook Page, select the page where you need to create a store. Don’t you have one? Follow these 7 simple steps to easily create a Facebook Business Page.
When you’re done, link your Business Manager account and Finish Installation.
Now, go back to the initial setup screen and fill in the details below. Products and settings. You can create a new catalog or upload products from an existing catalogue.
Next, add the shipping details to: Set Your Shipping Options Episode.
When you’re done, go ahead and click Next. You will see another section where you need to fill in the order refund details and customer service email.
Once you have completed this page, you have one last step left – the Payments section – to complete your Commerce Manager account.
For this final step, go back to the start screen and To start under payments. Enter your bank account information here, where Facebook can send you your payments. You will also need to fill in other required fields, such as the state in which you do business and tax information.
Ta-da! Your shop is almost ready. Now, start adding products and shaping your showcase.
Adding products to a Facebook Store
It’s pretty simple. You can add products from both your Business Manager account and your Shopify account, if you have one.Creating Product Collections in Your Facebook Store
Click to create a collection Collections Select it in your Commerce Manager account and create collection. Get started by adding the following details:
- Name: Give your collection a clear and descriptive name within the 30 available characters, including emojis. Try to make the name self-explanatory so you viewers don’t have to think twice about what the content is.
- Definition: Write a description describing what your collection does in 200 characters like Sephora. This is optional so you can skip it. However, it helps to give interested customers a clear idea of what a collection is about.
Source: Sephora
- cover media: Choose a cover image that shows your product(s) as the cover of your collection (4:3 ratio at 800 x 600 pixels). Good cover media encourages interested buyers to click, so we recommend adding a visually appealing image here. Here’s an example of an inspiring Facebook store, Spearmint Baby, with click-worthy cover images:
Source: Peppermint Baby
When you’re ready, click Next and start adding your products to the collection. Note that you can add between 6 and 30 items to each collection you create.
Fill in the following information for each product you add:
- Name: Add the name of your product. Again, try to make it self-explanatory rather than anything fancy. For example, replace ‘Purple Words’ with ‘Purple Lined Notebook’.
- Upload the image of the product: Remember, a poor quality image can break the deal. What’s the best you can do? Make sure all product shots are of high quality and the correct size (600 x 600 pixels minimum).
- website links: If you have a website, add a link to the product page. But if you don’t have it, you don’t have to worry about filling in this detail as it’s optional.
You’ll also need to fill in details about the current price, discounted price if applicable, inventory availability, shipping, and more.
When you add items to your collection and fill in the details, To approve and shoot Publish.
Alternatively, follow this 3-step checklist to upload products through Shopify. Before you begin, make sure your Shopify account is linked to your Facebook Page.
- Click Product:%s Click the tab in your Shopify store to select the products you want to add.
- Next, select Movements. choose Make products available from the drop-down menu.
- This will open a popup asking where you want to display your products. Select Facebook and click Make the product available.
Please! The selected products will appear in your Facebook Store.
Want to speed up the process even more? Upload collections to your store using Shopify. just choose Collections In your Shopify dashboard and repeat the above steps.
It will take approximately 24 hours for your collection to appear to your customers. During this time, Facebook reviews your collection to make sure it complies with its trade policies.
Facebook store customization
The magic of customizing your Store – in other words, changing your Store’s style and layout – happens in Shop Builder. To open, go to: Malls tab in your Commerce Manager account.
With shop customization, you can:
- Choose collections that will stand out at the top of your store. Just like in real stores, feature your bestsellers here so you can entice buyers to buy from you.
- Add, edit, and remove featured product collections, products, and product grids. This gives you another opportunity to attract users by playing with vibrant and eye-catching colors, just as Ink Meets Paper does in their Facebook store.
Source: Ink Meets Paper
- Change the text size and color of your store’s buttons and accents. We recommend using a readable font size and color so your viewers aren’t forced to see what’s in store.
Ready to shape your Facebook Store? click To organise. If you have more than one Store, select the one you want to customize and style. Then choose any of the options you want to edit:
- Colors: Play with the color of the buttons and links in your store.
- text: Change the text alignment and size of all headings.
- buttons: Change the shape, outline and color of all buttons in your store.
You can always preview your changes and browse your work in light and dark mode on Facebook and Instagram. Preview choice. Have you made the changes? click Save.
Fly: Stick to your brand’s colors when customizing your store. This way, your store will reflect your brand personality.
It’s worth installing one, with Stores offering incredible features to enhance your buyers’ shopping experience. The best part? It doesn’t cost a penny to get started.
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