How To Make the Most of Instagram Carousels in 2024 [GUIDE]

How To Make the Most of Instagram Carousels in 2024 [GUIDE]

Instagram carousel posts are the ultimate engaging format for brands on the platform, with an average of 154 more interactions than single-image posts. Carousel posts continue to see a 16% year-over-year increase in interactions.

The irresistible temptation to swipe left, especially with a captivating cover slide, draws followers into the world of thumb-stopping carousel posts, giving them a break from doomscrolling and a chance to start swoonscrolling.

But how can you make carousel posts a key part of your Instagram strategy? Here’s everything you need to know:

What is an Instagram carousel?
An Instagram carousel is a post that can contain up to 10 photos or videos, giving users a swipeable experience. Mobile users can swipe left, while desktop users can click through with an arrow button.

How to create a carousel post on Instagram
Creating a carousel post is simple:

  1. Start a new post by tapping the + icon.
  2. Choose POST from the bottom menu.
  3. Select your content by tapping the Select Multiple icon.
  4. Choose filters for each slide.
  5. Add your caption, details, and tags before hitting Share.

How to schedule Instagram carousel posts
You can schedule carousel posts using Meta Business Suite or the web version of the Instagram app. Choose your content, add your caption, and pick a date and time to publish your post.

Instagram carousel sizes and specs
Carousels can be published in square, landscape, and portrait formats. For now, all post sizes must be uniform, but this may change in the future. Keep an eye out for updates.

Free Instagram carousel templates
Customize professionally designed carousel templates in Canva to elevate your Instagram posts beyond the ordinary.

15 smart ways to use Instagram carousel posts
From promotions and announcements to showcasing products and building narratives, there are endless possibilities for creative carousel content on Instagram. Experiment with different tactics like before and after transformations, educational content, and storytelling to engage your audience in new ways.

By incorporating carousel posts into your Instagram strategy, you can enhance your brand’s online presence and increase engagement with your followers. Start creating irresistible carousels now and watch your reach and interaction levels soar.

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