If you’ve come here looking for instructions on how to build a link tree for Instagram, you probably already know that Instagram has pretty restrictive policies on link sharing.

The platform does not allow adding links to post posts, and “Swipe up” links in Stories are only available to larger accounts. The bio section is the only place where all Instagram users can add links. To be precise, it’s a link.

Link trees allow you to make the most of this valuable real estate. By creating a link tree for Instagram, you turn a bio link into a hub for more links. And with more links, you can direct traffic exactly where you need it – whether it’s your store, signup form, a new piece of content or an important business update.

Read on for some inspiring examples of great link trees, along with step-by-step instructions on how to create a link tree for Instagram.

The Instagram link tree is a simple landing page with a few links, accessible from your Instagram bio. These can take you to your website, store, blog or anywhere you want.

Link tree landing pages should be easy to navigate, as most users access Instagram link trees from their mobile devices. Most simply contain a few thick buttons.

Here is an example of an Instagram link tree from @meghantelpner.



Meghan Telpner website

Now that you know what a link tree is and why it’s worth your time, it’s time to create one!

We will review two ways to create an Instagram link tree:

  1. Using Linktr.ee, a special tool for creating Instagram bio links.
  2. Creating a custom landing page.

Lets start!

If you use Moyens I/O to manage your social media, good news! You can create an Instagram link tree directly from your control panel. Here’s how:

Step 1: Install the oneclick.bio app

Go to our app directory and download oneclick.bio, a link tree generator that integrates with Moyens I/O (so you can create a link tree without leaving your Moyens I/O control panel).

Step 2: Authorize with Facebook

Follow the instructions to connect the app to your Facebook account and select the Instagram accounts you want the app to access:


Selecting Instagram accounts in the Moyens I/O dashboard

Source: Synaptive

After adding Instagram accounts create page in the flow of the application.

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A simple page builder opens:


Creating a link tree page in oneclick.bio

Source: Synaptive

Here select the Instagram account and customize your page details. You can add text and add a background image.

Use the three tabs to further customize your page:

  • Gallery Here you can create clickable buttons using images from your Instagram account.
  • Buttons. In this section you can create and customize text buttons for your page.
  • Sub information. Here you can add icons that link to your website or other social accounts. They will appear in the footer of your page.

When you’re done, click Save.

Step 4: Publish your page

Return to the flow of the application. Select your new page from the dropdown in the app flow, and then Publish page.


Publish a link tree page on oneclick.bio

Source: Synaptive

Click the link icon if you want to preview your page before publishing.

And that’s it! Your link tree is now live.

You can set up Google Analytics tracking for your new link tree page in the app’s settings.

Step 1: Create a free account

Go to linktr.ee/register and enter your information.


link tree create a free account

Then check your inbox and follow the instructions in the verification email.

After verifying your account, you will be able to access your control panel.

click purple Add New Link button on home screen to add your first link


add new link

You will then be able to add a title, URL and thumbnail to your link:


add title URL and thumbnail

You can upload your own image or choose one from Linktree’s library of icons:


upload image or choose from linktree icon library

And that’s it! Repeat the process until you’ve added all your links.

As you add links, you’ll see a preview of your link tree on the right side of the dashboard:


see the preview of the link tree in the dashboard

Click the purple lightning icon to add custom links or titles. Headings will help you organize your links by theme or purpose.


edit links

At any point, you can move your links and titles by clicking the three vertical dots icon and dragging the item to its new location.


move links and headers by clicking on the three dots

With all the links in place, it’s time to really build your link tree your.

Start by going to the Appearance tab in the top menu.


customize the appearance of the link tree

Here you can add an image and a short description to your link tree page. You can also change the theme of your link tree. Several free options are available. Professional users can create their own custom themes.


add a picture and a short description

You are ready. Now that your custom link tree is ready to use, it’s time to add it to your Instagram bio. Just copy the URL from the top right corner of the control panel:


Add link tree to Instagram bio

Next, go to your Instagram account, click Edit Profile and add the URL to: Web site Section.


edit profile and add URL to website section

And that’s it! The link will appear in your Instagram bio.

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Link in Instagram bio

If you’re looking for more customization options or need access to in-depth analytics, you can also create your own link tree. The process will start with creating a simple landing page with all the links you want to share with your followers.

Step 1: Create a landing page

Create a new page using your content management system (WordPress or your blogging platform). You can also use a custom landing page builder like Unbounce.

Remember to include the URL of your link tree in your Instagram bio, so keep it short and sweet. Consider using your Instagram username or words like “hello”, “about” or “learn more”.

Step 2: Design your page

When designing your page, remember that your followers will access it from mobile devices. Keep it simple and focus on making the links stand out as much as possible.

Use a design tool like Canva to create attractive, brand-appropriate buttons for your links. Keep them small to ensure they display correctly on all phone screens. 500×100 pixels works great:


design page on Canva

Add a photo and a short welcome message to make the page more interesting.

Once you’ve placed your buttons on your landing page, it’s time to add the links.

Add UTM parameters to your connections for easy performance tracking. This will help you access click information from your Google Analytics account.

Google’s free Campaign URL Generator is a great tool for generating UTM links.


campaign URL generator

For more information, check out our guide to using UTM parameters with social media.

Step 4: Update your Instagram bio

After you finish creating your new page, go back to your Instagram account and add the URL to the Website section of your profile.

This much!

If you’re having trouble deciding on a design for your connecting tree, check out these examples for inspiration.

one. littleblackcatcreative

link in bio: www.littleblackkat.com/instagram

Instagram link tree:


little black floor creative Instagram link tree

why good:

  • The page is well designed. Fonts and colors reflect the brand identity.
  • It shows a real, smiling photo of the business owner and the brand name at the top.
  • Home page, blog, pricing, services, etc. Contains links to important pages such as

2nd. sarahanndesign

link in bio: sarahanndesign.co/hello

Instagram link tree:


Sarah Ann Design Instagram link tree

why good:

  • The page is divided into sections, which makes it easy to navigate.
  • Each section includes an image, title, short description, and a call-to-action button, creating an intuitive experience for visitors.
  • It includes a brief introduction of the website owner and helps build trust with first-time visitors.

3. hibiscus

link in bio: www.bluchic.com/IG

Instagram link tree:


Bluchic Instagram link tree

why good:

  • It includes a real photo of business owners at the top and helps build trust in the audience.
  • It has lots of connections (clean design!) without looking overwhelming.
  • It even includes a blog section with featured images.

Save time managing Instagram for Business using Moyens I/O. From a single dashboard, you can schedule posts and post directly to Instagram, engage with viewers, measure performance, and run all your other social media profiles. Try it for free today.