Creators are discovering that TikTok playlists increase engagement in the app.
TikTok released its playlist feature in 2021 – and it turned out to be an incredible way to categorize and showcase your best videos.
However, like all great things, it comes with a catch. TikTok playlists are only available to certain creators.
If you’re one of the lucky few, this article will walk you through the benefits they offer and how to create a playlist for yourself on TikTok.
What is a TikTok playlist?
TikTok playlists (aka creator playlists) is a feature that allows creators to organize their videos into playlists. This makes it easier for viewers to consume content that they previously enjoyed, similar to content that is a series or that tells a story.
Playlists are located on your profile, above your regularly posted or pinned videos (as shown in the photo below).
Source: jera.bean on TikTok
TikTok playlists are quite similar to an IGTV series. TikTok playlists will be effortless if you have experience with IGTV series.
Why should you create a playlist on TikTok?
You always want to make it as easy and fun as possible for people to consume your content. Ease of consumption plus a relatable, interesting or entertaining video is the recipe for going viral after all.
TikTok playlists make it much simpler for people to view your videos. Plus, playlists make your feed “bingely” intuitive, so to speak. If you liked a video in the playlist, just like it will be next in the list.
One of the biggest benefits of the TikTok playlist feature is for series or episode creators.
A TikTok thread is just what it sounds like – a series of videos to watch one after another. Oftentimes, they have a guiding narrative from start to finish.
The TikTok series can end like a mini television show with episodes flowing out, so people are left to think about the next one. Using a cliffhanger approach for your series can keep your audience coming back for more.
TikTok playlists make it easy for viewers to watch the next episode in a series. This is especially helpful if they found it on their For You page. If someone watches a video on their FYP and then goes to your page to see the next episode, it can be buried under other content.
The TikTok series has many advantages, especially:
- Viewers are actively checking your page for the next episode
- An easy win for creating content that’s already resonating
Brands can use playlists to post product tutorials or explainers. That way, brands can make sure people watch the tutorials in the right order. When you post these how-to videos on a TikTok playlist, people have no problem finding and accessing them.
Here are some easier wins when it comes to TikTok content.
How to get playlist feature on TikTok
The TikTok playlist feature is not available to everyone. Only certain creators have the ability to add TikTok playlists to their profiles.
You’ll know if you’re in the club if you have the option to create playlists in the Video tab in your profile.
Wondering how to get playlists on TikTok if you’re not at the club? Unfortunately, there is no workaround. You’ll probably have to wait for TikTok to offer playlists for everyone.
But do not despair. Knowing about TikTok, if this feature is a win, it will be rolled out to more creators soon. Then you can come back to this article and create your own TikTok playlists!
How to make a playlist on TikTok
if you to do Access Builder Playlists, creating one is pretty simple. There are two ways you can go about this:
- Creating a TikTok playlist from your profile
- How to create a TikTok playlist directly from a video
How to make a TikTok playlist from your profile
First open your app and Profile icon in the lower right corner.
Inside Video press tab Sort videos by playlists option if it’s your first playlist. Or if you’ve already created one, plus icon next to your current playlist.
You will be asked to name your playlist and then select your videos.
How to create a playlist on TikTok directly from a video
Go to the video you want to use in your playlist; Note that these must be public videos. Then tap . ellipsis icon Press and hold the video that appears on the right.
Hit add to playlist and tap Create a playlist.
You will then be prompted to name your playlist and add more videos.
When you publish a video, you can also add it directly to TikTok playlists. After creating your video, to mail there will be a screen option Add to playlist. Select the playlist you want to add your video to and then stream as usual.
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