Like many other social networks, TikTok relies on an algorithm when choosing what type of content to serve its users. Because they are proprietary features, these algorithms work differently from application to application. The owners keep them top secret to prevent users from cheating on trending pages.
The most important thing for TikTok is the “For You” page. This is the first thing you see when you open the app. Based on your viewing history, it displays all currently popular videos that have gained some interest in the community.
Going to the For You Page
With over a billion monthly views, getting your video on “For You” on the app’s Home page can be a bit of a hassle. That’s why it’s so important to first understand what it is.
TikTok uses this page to recommend videos to users. All the content you will see on this page is based directly on your previous experience with TikTok. All your views, likes, and interactions matter when the algorithm organizes the content for you. This also helps creators get their videos out to a wide variety of new people who might potentially be interested in their content.
Create Engaging Videos in Good Quality
As with any other creative endeavor, ensuring that your content is original is crucial. No matter what, don’t be ashamed of your personality. After all, you are you and you should embrace it. Staying true to yourself is the best way to interact with the audience, especially since people can see the whole “smoke and curtain”. A fake personality can eventually drive them away from your videos.
You should also make sure that your video is of good quality. People should be able to see what you are trying to show them and at the same time be able to understand what you are saying or singing. Dark videos with incomprehensible sound may not be the best way to attract people.
If your content is original and well produced, people are likely to react positively to it. Likes, comments, and shares are essential if you’re targeting TikTok’s “For You” page.
Make Sure You Catch The Latest Trends
One of the best ways to create engaging content is to catch the latest trends. This will allow you to address other people the popular topic that everyone is talking about right now.
One of the most popular trending content formats on TikTok is Challenges. Joining an ongoing viral challenge is an excellent way to get your video in front of other users. Do some research on the “Discover” and “For You” pages of the app to get an idea of what challenges you should focus on. These trends change weekly, so be sure to keep up with that too.
After recording your video, consider adding some popular music from the TikTok catalog. The app will show you which songs are trending right now. Choose the one that best suits your video. However, keep in mind that fun and upbeat songs bring more views by default.
So, you recorded your challenge video and added some fun, trending music. The next important step is to add hashtags to your post. Without hashtags, TikTok wouldn’t know what your video is about, so it won’t recommend other people to see it. Keep hashtags relevant to your video and also use some that are trending.
Finally, don’t forget to add the hashtags #foryou and #foryoupage. These aren’t guaranteed to get your video to the “For You” page, but some people have reported that it helped them get there. There’s no harm in trying.
Interact with Other TikTok Users
After all, TikTok is a social network and so it’s natural for you to interact with other users.
When you’re done watching a fun video you found on your “For You” page, don’t forget to like it. Sharing it with your friends or family will definitely increase the engagement on it. Also, if you have anything you want to say about that video, leave your comment. Maybe it will spark a conversation that will get you a few followers. Who knows, maybe at some point you will collaborate with that person or even become friends.
When it comes to your videos, it’s very important to pay close attention to the reactions that come your way. If you get positive comments, be sure to tap that like button. If someone asks a question, you have to answer it. Starting the conversation in your video will definitely improve TikTok’s ranking in its algorithm.
TikTok is Fun!
Getting to the coveted “For You” page is certainly not an easy task. However, if your videos are of good quality and follow current trends, you are on the right track. Add your skills and interact with other people on the network as you create challenge videos to get closer to the goal. Finally, it’s all about having fun, so take this as the last piece of advice.
Have you ever made a viral video on TikTok? Do you interact with your followers regularly? Please share your TikTok experiences in the comments section below.
