As a business-focused social network, LinkedIn can convert marketers up to 2x. Therefore, it is not surprising that many professionals flock to this platform as part of their marketing strategy.
Because LinkedIn can be powerful for professional and business accounts, many people use this platform as part of their personal branding efforts. And LinkedIn creator mode can be of great help.
In this article, you’ll learn what LinkedIn creator mode is, how to turn it on (and withdraw it if you want), the pros and cons of flipping the creator mode switch, and more.
What is LinkedIn creator mode?
LinkedIn creator mode is a setting on personal LinkedIn profiles that provides access to additional features. LinkedIn says creator mode can “help you increase your reach and influence” on the platform.
Users who regularly create and share content on the platform can take advantage of the creator mode and its additional features. Some of these features are:
- A To follow replaces the button To connect button
- Eligibility to be featured as a suggested creator
- The ability to view the topics you’ve posted at the top of your profile
- A bio link to use as a call to action
- profile rearrangement to show Highlights And Activity before chapters
- Access to LinkedIn Live, newsletters and analytics
These features can be a huge help for professionals who want to gain even greater reach with their LinkedIn content.
How to turn on creator mode on LinkedIn?
LinkedIn creator mode is a special setting that you can turn on or off in your profile settings. This means that turning on creative mode is not a permanent decision. If you decide not to spend too much time on LinkedIn, you can turn off creator mode.
Getting started with this mod is simple. start by clicking I In the top navigation bar to access this drop-down menu:
Click on View Profile. Scroll down until you reach it. resources section of your profile.
Note: This section will not appear on your public profile. It can only be seen by you.
Click creative mode [Off] Space to access more information about this mod and the option to turn it on.
You will see a popup with information about what creator mode has to offer. It also shows a quick preview of what your profile will look like when you turn on creator mode.
click Next to proceed to the next step. Or if you decide you are not interested, x in the upper right corner
From there, you can immediately start enjoying and learning more about the new features you gain access to with creator mode.
First, at most five topics You mention regularly on LinkedIn.
You can add up to five topics, but it is recommended to use all five to give a clear idea of the content you are sharing. This can help your profile appeal to a wider audience and encourage more users to follow or connect with you.
You can also click on the four available creator tools (LinkedIn Live, Audio Event, News Feeds, and Follow link) to learn more about the features you can now access.
After completing this section, click Hungry to switch to builder mode
Advantages of using LinkedIn creator mode
Wondering if LinkedIn creator mode is right for you? Here are five key benefits that using this setting can provide.
1. Increased reach
Turning on creator mode can help you reach an even wider audience with your LinkedIn content. LinkedIn says accounts in creator mode are eligible to be discovered, which means creator accounts can be shown as a suggested follow.
Suggested creators are featured on Discover Hub. Users can access it by clicking discover more Link to share recent pages, groups they’re in, and more, displayed at the bottom of the left sidebar in their feed.
If you enable creator mode, you can appear below this section for people in your industry, promoting you and your content to a group of potential new fans.
Additional features and benefits, which we’ll discuss in greater depth below, can also contribute to increasing your platform-wide reach.
2. Detailed analysis
Tracking your social media analytics is key to understanding how your posts are performing and whether your target audience is engaging with your content. Detailed analyzes of the creator mode give you even more insight into this information.
Creator analytics includes both unified post analytics And audience analytics.
Combined post analytics show your content performance and top performing posts, including impressions and interactions, so you can see which content resonates the most with your audience.
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Audience analytics gives you insight into your follower growth and audience demographics so you can make sure you’re reaching the right people.
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The data you gain from these in-depth analytics will help you improve your LinkedIn strategy, resulting in higher reach, more followers, and hopefully more conversions.
3. More profile information
Builder mode gives you access to a more detailed profile, which means more opportunities to share who you are and what you’re all about.
Builder mode lets you add a website link at the top of your profile, in addition to topics you can add to your profile. This helps give interested followers a better idea of what you’re up to at a quick glance. It can also help you direct leads and customers directly to your website or sales page.
Here is an example of what your profile might look like with your topics and profile link:
The additional information gives your followers and connections an idea of who you are and what you do. This will increase their chances of wanting to follow and engage with your content.
4. Follower increase
Because To connect is changed by the button To follow You can create even more followers by pressing the button. Also, as an account in creator mode, if someone chooses to send a link request, they will automatically follow you regardless of whether you accept the link request or not.
In creator mode, your follower number will appear on your profile as well as your link count. Highlighting this number front and center provides great social proof for someone interested in following.
5. Additional feature access
The final benefit – and that’s a big one – is that you get access to even more features. Users in creator-only mode can create LinkedIn newsletters, go live, host audio events, or paste follow buttons on your website and other pages.
These creator tools give you even more selling points to create content and build a bigger following. Take advantage of any or all of these additional content types to expand your reach.
Should you turn on LinkedIn creator mode?
Is LinkedIn creator mode right for you? Let’s consider a few pros and cons to help you decide whether to turn on creative mode.
pros
- Give your potential followers a better idea of who you are and what you do by adding five topics, a website link, and other information to your profile.
- Creator mode also lets you add a 30-second profile video that viewers can click to view when they land on your profile and share more information about the type of content you’re sharing.
- Increase your followers instead of adding more links. This means your content will appear in other feeds without further cluttering your own feed.
- Create your own LinkedIn newsletter to reach a dedicated audience with your own original content.
- Host live streams and audio events that allow you to reach more of your audience and share even more valuable content and information.
- Leverage creator analytics that can help you shape your strategy and ensure your content reaches the right audience.
Cons
- Followers replace connection requests, so your profile may appear incomplete if you haven’t met the 500+ connection threshold.
- Unless you’re constantly creating content and interacting with other users on LinkedIn, you won’t be able to fully enjoy the benefits of creator mode.
- Your About partition is pushed down to make room Highlights And Activity. Profiles with low activity will not look that interesting to potential followers.
- You’ll likely need to spend more time on your LinkedIn strategy and creating content to share. If you don’t have that time, the creative mode might not be worth it.
Frequently asked questions about LinkedIn creator mode
What does creator mode do on LinkedIn?
Builder mode gives users more features, more detailed profile information, and the ability to reach an even wider audience on LinkedIn.
Are LinkedIn creators paid?
LinkedIn creators are not paid by LinkedIn, but they can make money through brand deals. The pay for a LinkedIn influencer varies depending on the deal they have with the brand.
Is LinkedIn creator mode free?
Yes, turning on LinkedIn’s creator mode is completely free.
Is creator mode on LinkedIn worth it?
It totally depends. Creator mode isn’t a magic setting to get your content to the masses – especially if you don’t post often. However, if you’re an avid LinkedIn creator, this setting can be a huge help to those who want to follow you, helping you gain more clarity about who you are and what you do, and reach even more users.
What does it mean to be a LinkedIn creator?
A LinkedIn creator is basically someone who creates and shares public posts that offer valuable educational tips for their audience. While these often come in the form of LinkedIn posts, creators can also leverage LinkedIn Pulse articles by creating long-form content.
What is the difference between creator mode and public mode on LinkedIn?
A public profile is one that is visible to anyone on the internet, even if they are not signed in to or connected with on LinkedIn. Builder mode is a special mode available to individual profiles that offers more features and better access. Both are optional — users can choose to have a private profile or choose to have a public profile, but cannot use creator mode. It’s entirely up to your comfort level on the platform.
Easily manage your LinkedIn Page along with your other social channels using Moyens I/O. From a single platform, you can schedule and share content, including video, interact with your network, and boost top-performing content.
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