Not sure what a nano effector is? Looking for help on how to incorporate nano influencers into your marketing campaigns? Do you feel ready to become one? You’ve come to the right place!
Let’s start with the basics: Influencer marketing! It is a relatively new strategy that allows brands to work on campaigns with online personalities.
These partnerships benefit both parties. The brand increases product visibility and awareness. The influencer earns a few (or more) dollars for their efforts.
Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run their influencer marketing campaigns. This is where small influencers can help.
What is a nano effector?
Anyone with less than 10,000 followers on social media. They partner with brands to promote products to a smaller and more specific audience.
Typically, nano influencers are less polished than micro, macro or celebrity influencers. They offer a more realistic and realistic approach to their content.
Here are a few examples:
Let’s start with two contestants from The Great Canadian Baking Show: Colin Asuncion and Megan Stasiewich.
Megan uses her time in the spotlight to support small businesses.
Colin uses his influence to support businesses and causes outside of the bakery.
But having 15 minutes of fame on TV is not a prerequisite!
Emelie Savard is a fitness and lifestyle influencer from Toronto, Canada. She uses her podcast and social media account to promote products she loves to her small but growing followers.
Gabi Abreu is a health and wellness blogger who started to launch promotional partnerships. The best part is that the products and suppliers he promotes are aligned with his (and his target audience) values.
Why are businesses partnering with nanoinfluencers?
Many believed that only celebrities had enough star power to persuade people to buy products. But nowadays anyone with a follower count can work with businesses to approve products.
As a marketer, you’re probably “Why would I partner with an influencer if their followers are this small?The answer is twofold: budget and audience.
Nano influencers typically get paid much less than famous influencers. Celebrities can charge more than $1 million per post. Macro influencers can charge up to $1,800 per post.
Nanoinfluencers, on the other hand, will sometimes work with a brand for free in exchange for free items. However, the average price for a nanoinfluencer post is between $10-$200, depending on the post type and campaign structure.
If you’re a business with a limited budget, hiring smaller and more affordable influencers is a great idea. This is especially true if you’re testing the waters of influencer marketing for the first time.
Second, nanoinfluencers have less than 10,000 followers and will sometimes only have 1,000 followers. The important thing here is not the size of the audience; her Who is following and how relevant are they?.
How do businesses partner with nanoinfluencers?
Let’s say you have a new small business selling kites for children and you want to increase awareness of your Kiddies Kites brand.
You’ll want to save some of your marketing budget for paid advertising on social media. You will also invest in search engine optimization (SEO) for your website.
But where is the best place to spend the rest of your marketing budget?
Why not find a creator whose social media content focuses on children’s activities and things related to children? You can send them a set of Kiddies Kites to promote for a small fee. put your product in front of a niche but specific audience.
Not convinced that working with small-time influencers is for you? It may surprise you that almost 75% of US marketers plan to work with influencers by 2022. This number is expected to rise to 86% by 2025.
In addition, the amount brands are willing to spend on influencer marketing will exceed $4.14 billion in 2022. That’s a 71% increase compared to 2019 and pre-pandemic life.
Brands are scattering lots of money, and audiences want a slice of the luxurious imposing lifestyle. Here’s how you can do that.
Can anyone be a nanoinfluencer?
Rather than! No qualifications or experience are required. What you need:
- A social media presence and 1,000+ followers that engage with your content
- The urge to start working with brands and making money.
How to become a nanoinfluencer
Nanoeffect isn’t exactly rocket science, but you’ll need to brush up on a few basics to get started. All you need is:
An understanding of social media
To build partnerships with brands, you’ll need a good knowledge of how all major influencer channels work.
We have tons of great social media resources to help you get to know the most important channels. Great places to start are Instagram, TikTok, and YouTube.
Understanding social media metrics
Your nanoinfluence career won’t last long if you can’t show brands why working with you will give them a positive return on investment (ROI). Learn how to measure the effectiveness of your collaborations and campaigns. Take the time to understand the key social media metrics that matter.
Whether you have 1000 or 10,000 followers, you are ready to become a nanoinfluencer as long as your followers engage with your content. If your channel isn’t generating likes, comments, and community, brands won’t want to work with you.
A set of social media tools
It’s worth taking some time to familiarize yourself with social media tools. Everything that can help you manage your social posts and campaigns.
Consider tools that allow you to:
- schedule shipments in advance
- view analytics
- interact with followers in a snap
Moyens I/O makes it easy to do all three at once on all major social media networks. We may be a little biased, but take a look at us and see for yourself!
Tools like this make it so much easier to monetize your Instagram channel and start your life as a nanoinfluencer.
It will be well worth the time you spend figuring out how much you would ideally like to charge for different post types. Often brands will ask for your fee list, which is a PDF with all your fees and prices.
It is very important to know how much you charge for a 4 minute YouTube video for a standard news feed Instagram post. It will help keep your interviews professional and ensure you are committed to pricing.
Being a nanoinfluencer can be a rewarding experience. This is especially true if you are enthusiastic about the power of social media and want to make some money promoting the brands you love.
Sign up for Moyens I/O to see how we help manage influencer marketing at all levels. Publish and schedule posts, find relevant conversations, engage your audience, measure results and more – all from a single dashboard. Try it for free today.