Every time you speak, write, design, publish, respond, initiate, thank and connect with others… you are using your brand voice.

Each. Time.

Whether you think about it or not.

People form an impression in their minds for all the ways you appear online, on stage, on the phone or in person.

Don’t you think it’s best to be conscious about all this?

To convey the tone and mood of your ongoing message?

So that your fans, followers, readers, listeners, prospects, prospects and customers ‘get it’?

Should I stop asking so many questions?

Good. But you shouldn’t. Not for a second.

And one of the most important questions to ask and answer is: “How can we stand out from the others?”

Otherwise, you will be seen as a commodity that adapts rather than stands out. Pupils with glass over instead of into your social media posts and content.

Now let’s get to the point How.

Tips to help you find your brand’s social media voice

Find your adjectives

When I start working with clients, I give them a worksheet of about 25 questions. Some to help identify brand voices for their replicas and designs.

Here’s one…

Considering the personality of your brand… if it was a famous or well-known person, who would it be?

Here is my answer…

Steve Martin + George Clooney + Humphrey Bogart + Bugs Bunny

In other words, casual and witty + good-looking and confident + stylish and a little cocky. Plus, he’s friendly like Bugs Bunny.

It’s a way to reset the sound I use for everything I do.

After this question I ask…

Again, what adjectives will describe your mood and tone for your brand personality?
Choose 10 below. Or anyone else you can think of.

Cute, Adventurous, Attractive, Artistic, Athletic, Attractive, Bold, Breathtaking, Brilliant, Busy, Calm, Talented, Affectionate, Relaxed, Charming, Cheerful, Stylish, Classic, Clever, Collaborative, Colorful, Relaxed, Conservative, Contemporary, Suitable, Cool, Smug, Creative, Bold, Assertive, Dazzling, Delicate, Delightful, Detailed, Dramatic, Dry, Earthy, Easy, Eccentric, Efficient, Elegant, Elevated, Charming, Affectionate, Energetic, Ethereal, Exciting, Enthusiastic, Gorgeous, Familiar, Fantastic, Trendy, Novelty, Inspiring, Fun, Trendy, Fantastic, Flirty, Formal, Fresh, Friendly, Functional, Futuristic, Glamorous, Elegant, Hip, Historic, Dignified, Impressive, Informal, Festive, Inspiring, Intense, Inviting, Low Maintenance, Vibrant, Natural, Majestic, Modern, Loud, Irrational, Nostalgic, Novel, Old, Organic, Playful, Pleasant, Powerful, Predictable, Professional, Antique, Interesting, Luminous, Rebel, Relaxing, Reliable, Retro, Revolutionary, Ritzy, Romantic, Noble, Rustic, Academic, Knowledgeable, Safe, Serious, Ap tal, Stylish, Intelligent, Soothing, Sophisticated, Determined, Stimulating, Striking, Powerful, Striking, Stylish, Cool, Tasteful, Thoughtful, Calm, Trustworthy, Unusual, Unique, Optimistic, Urban, Versatile, Vintage, Whimsical, Wild, Humorous , Sad, Young

List 10 here:
Again I will answer…
Brave, Intelligent, Casual, Strong, Knowledgeable, Thoughtful, Optimistic, Confident, Cool, Professional

Now, choose 4 out of these 10
Brave, Confident, Casual, Thoughtful, Knowledgeable (okay, that’s 5)

I keep these features close to my business spirit.

This shows up in my web pages, blog posts, email responses to leads, email signature, even offers to customers.

Wherever I have a chance to see, hear or notice.

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It’s all part of the job “Be the brand you always wanted to be” mentality.

write as you speak

This means avoid jargon.

Because fancy terms take up very little space and take up brain cells.

other than pointing out that it’s meaningless. to do say something about your brand. Wrong thing.

Remember, everything you do, show and share is a kind of tail. Jargon alienates listeners who don’t immediately understand what you’re saying. They feel stupid and foolish.

Or they don’t like you when you say convert, to ruinand innovate. same as Band width, to optimize, holistic, synergyand viral.

Here’s more of what not to say on social media.

Avoiding jargon forces you to do so. be and sound real.

You can no longer turn a blind eye to these words. Using human-sounding words, you should tell something useful to your readers.

Anything new to write or post? Maybe explain it to your mom, kid or cousin first? When foreign ‘he understands’, then you are on the right track.

quit the drama

Too many brands and marketers are writing sensational headlines to grab attention in the overcrowded digital universe (aka clickbait).

Like, top, the best, worst, needand Only.

People maybe click more on your posts—in the short term. But soon they’ll see you as fake when you fail to make headlines.

Also, people buy on lifestyle, mood, and emotions rather than features. Build your brand over time with a story around it entertainment, different, helpful, happy, exciting, non-mainstream, and others are ways to connect with people.

As long as you are truthful and honest. So please leave the theater – this is noise.

Write from the reader’s point of view

This isn’t directly related to sound, but…

Anytime joyful write about joyful, joyful loses the chance to connect with them.

Involuntarily, your voice becomes selfish, not selfish.

Here I wrote how to write to your social devotees.

This much. Just this quick reminder, everyone wants to know for themselves (not you) what’s inside.

Be consistent on social channels

As I said at the beginning, everything you do and share is part of your brand.

Do you have it…

  • Is someone sharing on Facebook?
  • Another post on Instagram?
  • Another one on Snapchat?

And… others write content on your website?

They probably don’t all use the same voice and tone – but they should.

Then get the gang together to make sure all your fans and followers are eating the same food for their eyes and ears.

Some more ideas for determining (and documenting) this:

  • What are our values?
  • What makes us different?
  • What do we want others to say about us?
  • How can we improve people’s lives?
  • What tone does our audience use with their people?
  • What do we not want others to say about us?

Wherever your brand appears, be on the same wavelength by sounding and speaking consistently.

To listen. And answer.

Most people talk more than they listen. Brands are included.

Don’t be one of them.

Posting is fine. It’s better to be interested.

Otherwise, you will exit as i am i.

Use social monitoring and social listening to quit we-we-we.

Whether you’re doing this using a real person to answer questions and handle comments, or using a social tool, maintain a genuine and valuable conversation. Here are some excellent tools to help you.

It’s also a powerful research approach to know what people think (good or bad) about your business, products, and services.

This video from Moyens I/O Academy features even more tips on building a unique and strong brand voice on social media.

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6 brands with a strong social media voice

Here are some examples of brand voices for social media.

1. keep calm

Adjectives: Soothing, inspiring, motivating. And of course calm.

Calm is an application for meditation and sleep. They suggest techniques and tips to improve awareness.

I’d say they’re careful to stick to their tone guns for all their tweets and Facebook posts. Big time.

see for yourself #Calm of the Year.

Even this hashtag makes me want to go full lotus position. And go…

“Ommmmmmmm”

2. Honest Company

Adjectives: Inspirational, family-oriented and also intelligent. And yes, it’s honest.

The Honest Company sells baby, home and personal products that are free of toxic ingredients.

From their site to their posts on Twitter, Facebook and Instagram, they’ve made their voices heard and seen. Continually.

Check out Jessica Alba. It winks at you (if you press the play button).

They know their brand voice and are spreading it across the entire social media nation.

Inspiration? Come on, continue.

3. Sniper

Adjectives: Creative, fun, practical.

This is Sharpie’s voice. They spread it on Instagram with lots of posts, videos and followers in five hashtags.

It’s also inspiring, with all the ways to use a sharpie to create beauty. Here are a few that caught my eye. Sharpie lets its followers improve their voices with their product. Nice, huh?

4. Mint

Adjectives: Helpful, personal, caring.

Who said finance has to be dry and boring? Mint (by Intuit) is a personal finance app for managing your money. Create budgets and check credit scores too, all from a single web app.

Many people struggle with their funds. Peppermint posts copiously to provide hope, tips, and relief.

5. Taco Bell

Adjectives: Weird, witty, disrespectful.

Do I need to explain what Taco Bell is selling? I didn’t think so.

And why not have some fun, it’s just food, right?

Another example of people buying your brand, not just your stuff. You can get tacos anywhere. But building followers with a series of posts that make people laugh, think and say ‘oh my god’ is a way to win hearts and gain followers.

6. Mail Chimp

Adjectives: Unconventional, talkative, sarcastic and not that serious.

Boy, these adjectives come across clearly in everything they do. There’s even a public style guide for their tones and tones.

Mailchimp helps businesses become the brand they’ve always wanted to be with digital marketing tools.

They recently revamped their site, tone and sound. With the best pictures I’ve seen anywhere on the web – they all match their words.

E.g…

And some animation…

Where do you appear on social media? Actually, how do you look? As you can see, it is very important to be perceived consciously – consistently. Everything you do is part of an ongoing conversation. People want to be part of a bigger story. Include them yourself.

Promote your voice and tone across all your social media channels from a single dashboard using Moyens I/O. Easily schedule and publish posts, and track and analyze your proof-of-investment efforts.