Anyone who has anything to say on the Internet is on Twitter. It is an ideal platform for short, concise text posts. It is also an essential part of your online presence. But in this day and age, just being on one social media platform isn’t enough.
Twitter is all about following. It is the most important part of the network. You follow someone, retweet their posts, and help them grow. Learning how following on Twitter works is vital to your online growth. This includes how to see who you follow, who to unfollow, balance your followers and unfollowers, and more.
See Who You Follow
The main factor that determines the popularity of your account is the number of followers. It works just like any other follow-based social media platform. Taking a look at how many people you follow is as simple as going to your profile. Swipe from the left in the mobile/tablet app. On desktop, go to: Profile tab.
From here you will be able to see how many people you follow and how many people follow you. click/tap Following. This will bring up a list of all the profiles you follow.
You can unfollow people from this screen. click or tap Following Press the button to the right of each profile in the list. Confirm and you have successfully unfollowed that profile. You can follow them by clicking/tapping. Follow.
See Who Follows You
There is a Followers section right next to the Followers section on your Twitter profile. Click or tap followers To see the list of people who follow you, you can follow or unfollow from this screen according to your own preference.
Taking a look at this screen lets you see who has been following you recently. Remember, you don’t want to follow back everyone who started following you for various reasons.
Balancing Your Followers and Followers
Yes, the number of your followers pretty much determines the popularity of your account. For example, having 5k followers on Twitter is fine. But having 5k followers while following 2k people at the same time tells a different story.
Have you ever heard of the follow growth tactic for following? Essentially, it relies on randomly following people’s accounts to get back-follows. Of course, not many people will follow you back just because you followed them. However, many will. That’s why some Twitter users still resort to this tactic.
But that’s legitimate growth, right? If you take the time to get those numbers and unfollow relatively regularly, you’ll get a nice follow/follower ratio. But you have to ask yourself: What is my strategy here?
Want to sell your Twitter account to someone? People do this, it’s not unheard of. However, keep in mind that to get a good follower count, you have to work hard and at the same time unfollow them.
This tactic won’t work if your goal is to expand your reach and put your company/company name there. Why? Because following for follow doesn’t give you a natural follower.
The Importance of Being a Natural Follower
What ‘natural following’ means is relatively clear. People who follow you are interested in your content/product/service. But how do you get a natural following? Well, first, you need a good idea. But this isn’t about Twitter, so let’s skip that.
Second, you need to attract your followers by using quality and frequent content. Creating a social media tactic and a posting calendar is essential. But it also crossed Twitter, really. Here we enter the field of business strategy.
So, why is natural tracking so important? Because you don’t want to sell your Twitter account. You use Twitter as a purpose, not as a product of your business.
Unnatural followers will never reply to your posts. They won’t retweet or interact with you. And that’s what Twitter is for. Building a community based on your followers.
See Who’s Not Following You
Being able to keep an eye on who unfollowed you on Twitter would be a valuable asset. Not so you can stop following them and pout. But because every unfollow tells you a story. A story about your own target group. If they break up, you can analyze their Twitter account, see what they retweeted, and check out the following. This will teach you what type you follow not going for
If the person who unfollowed you directly matches your target group, you are doing something wrong. It’s time to look in the mirror and change how you do things on Twitter.
Analyzing unfollowers can tell you a lot. Unfortunately, there is no official Twitter feature that notifies you when someone unfollows you. It doesn’t even have a list of profiles that have unfollowed you recently.
Solution? Third party apps. Yes, it’s not really reliable.
Third Party Apps
True, third-party applications do not inspire much confidence. But you should know that many companies and big names on Twitter resort to these applications to strengthen their accounts.
These apps not only notify you when someone unfollows you, but also gives you a clearer preview of who unfollowed you.
These apps are the ones you don’t follow, block/mute etc. gives you access to clearer insights into people’s profiles.
In reality, it goes without saying things like scheduling posts across multiple platforms along with using third-party apps for this. Make no mistake, all major profiles use these tools.
Science of Followers
Superficially, the Twitter below seems like a straightforward deal. In reality, though, there are many nooks and crannies that need to be addressed. You need to know exactly what you want to do with your Twitter profile and use available third-party tools to your advantage. There are loads of theories behind Twitter followers and unfollowers.
Did you find any of these helpful? What type of Twitter profile do you use? Are you using any third party tools? For any thoughts, questions or advice, go to the comments section.
