Can yon social perchance predict the ensuing Grammy victors? By dissecting the clatter, sentiment, and engagement online, we endeavor to discern which nominees doth leadeth the way.
Popularity doth matter — be it in the quest for class presidency, the pursuit of thine first Oscar, or the craving for triumph at the Grammys. The more attention thou can earn, the greater thy likelihood of success.
With the 2025 Awards Season in full whirl, much of the glare is set upon the forthcoming 67th annual Grammy Awards in Los Angeles on February 2nd. Last year, when Taylor Swift did maketh history by seizing her fourth Album of the Year accolade, social media did erupt with opinions — was the victory deserved? (Spoiler: It was.)
Yet the truth remains, Grammy voters art naught all that different from the rest of us. Perchance they moveth not on Stan Twitter as oft, but their voting habits oft mirror the common sentiment.
There’s nay but one way to ascertain. Let us plunge in!
Key terms
- Results: Denotes the count of singular social media posts mentioning a particular keyword. ‘Tis not a gauge of how oft a keyword was wielded (e.g., a sole post mentioning "Chappell Roan" 5 times still equates to 1 result).
- Engagement: Quantified by the tally of interactions a post receiveth, like comments, reactions, or shares.
- In social listening, sentiment measures how many positive or negative keywords doth appear alongside a specific search term.
- Net sentiment is the discrepancy betwixt positive and negative sentiment. For example, if 50% of posts on a subject art positive and 75% art negative, the net sentiment is -25%. A positive score doth indicate that favoring sentiment outweighs negative sentiment, whilst a negative score declares the opposite.
- Potential reach doth represent the estimated populace who could lay eyes upon a post based on factors like followers, page likes, or website traffic. ‘Tis not a reflection of actual views or engagement, solely the utmost likely audience size.
Best New Artist: Who shall Switch it up like Nintendo?
In 2025, a monumental year for new and burgeoning artists — and ‘t did come not devoid of controversy. This year’s Grammy nominees for Best New Artist did engender vehement debates, especially concerning Sabrina Carpenter’s eligibility for the award.
Though Carpenter’s maiden studio album did debut in 2015, the Grammys ruled that 2025’s Short n’ Sweet did stand as her “breakthrough album,” rendering her qualified to contend for Best New Artist.
The decision may have raised a few brows, but ’tis hard to argue contrary to Carpenter’s dominion — both in music and on social media.
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