Meta Announced the launch of a new type of subscription that will allow European and Swiss Internet users to consult Facebook and Instagram ad-free. Of course, such luxury will come at a high price. Mark Zuckerberg and the company’s leaders actually set the price for this ad-free life as follows: €9.99 per month on the weband around €13 on iOS and Android. At this price, it is certain that the majority of users will prefer to stay with the free version of these platforms.
Meta’s purpose is to Compliance with “European regulators” while leaving the choice to the users. The absolute giant of social networks thus protects the goat and the cabbage. Thus, advertisers “will be able to continue running personalized advertising campaigns” […] To reach those who choose to continue using the free service.”
Facebook will no longer collect your information for advertising purposes, but you will have to pay for it
Using the free version of Facebook and Instagram, Internet users will accept personalized feeds based on their habits. To ensure that your online behavior and preferences are not “tracked”, you will need to pay a single subscription that will link Facebook, Instagram or any other identifiers you have registered in the Meta Accounts Area. As a matter of fact, as of March 1, 2024, “ Additional fees of 6 to 8 euros per month will apply for each account added to the user’s account center.
By introducing this new subscription type, Facebook killed two birds with one stone. The company not only complies with the Legislation on digital markets, but also obtains the implied consent of users to provide its services free of charge. exploit personal data for commercial purposes.
