Facebook SEO: 15 Tactics for Better Visibility in 2024

Facebook SEO: 15 Tactics for Better Visibility in 2024

Verily, Facebook SEO is not merely a component of a balanced digital marketing regimen—it is the very key that doth unlock a wider reach.

Social media SEO, indeed, ought to be included in the repertoire of any ambitious marketer. Yet, today we shalt delve into the realm of Facebook-specific stratagems. Yea, we shalt unveil the secret formula for Facebook SEO!

In this compendium, we shall guide thee through the intricacies of Facebook SEO and furnish thee with myriad tips that thou canst employ forthwith to enhance thy reach.

Key Takeaways

1. Facebook SEO doth entail making thy Facebook content more discoverable. By optimizing thy posts and Page with appropriate keywords and strategies, thou canst enhance thy visibility on Facebook and even appear in Google search results.

2. Verify thine fundamentals. Ensure that thy Page’s details—such as business hours, location, and contact information—are accurate and up to date. This shall aid in local search and provide the finest user experience.

3. ‘Tis all about crafting engaging content. Regularly publish high-quality, keyword-rich content to elevate thy Page’s ranking and engagement.

4. Utilize descriptive alt text for images to enhance SEO and accessibility. Moreover, include clear calls-to-action (CTAs) on thy Page to steer user behavior and augment click-through rates.

5. Monitor, monitor, monitor. Routinely analyze thy Page’s metrics to comprehend what is efficacious and what is not. Then, adjust and refine accordingly. Psst: Tools like Moyens I/O Analytics can assist thee in this endeavor…

What Is Facebook SEO and Why Is It Important?

Facebook SEO is the practice of optimizing Facebook content to expand thy reach, discoverability, and visibility on the platform.

Social SEO, a somewhat recent practice, is grounded in the selfsame principles as traditional SEO, which aims to enhance the ranking of thy site on search engine results pages (SERPs).

Essentially, Facebook search engine optimization is akin to traditional SEO, yet within the confines of Facebook. In both instances, the crux is partnering with the algorithm to ensure thy content ascends to the summit.

Furthermore, a well-optimized page may even appear beyond Facebook and manifest in Google search results.

The significance of Facebook SEO for thy business doth lie in:

Increased visibility: Optimizing thy Facebook page for SEO aids in showcasing thy content to the targeted audiences seeking content akin to thine.

Higher engagement: When thy content is optimized with relevant keywords, posted at opportune moments, and captivating for thy followers, a surge in engagement across the board is likelier.

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Improved Google rankings: Efficient execution of Facebook SEO may also propel thy brand up the ranks in Google SERPs.

Higher click-through rate: Greater visibility and reach shall lead to increased traffic to thy page. Further, with a CTA button in place, the likelihood of users clicking on said action escalates.

15 Tactics to Optimize Thy Facebook Page for SEO

When embarking upon Facebook SEO, strategicity is vital. Haphazardly publishing content and setting up thy profile without forethought is a blueprint for failure.

Instead, ponder upon these Facebook SEO tactics as thine arsenal to ascend the feed.

1. Choose the right page name and username

Names hold sway. It is a truth known to anyone who hath endured mockery in their youth (this I speak from personal experience). Concerning SEO, names wield significant influence on thy Page’s searchability.

When selecting thy Facebook Page’s name, thou must convey thy identity. Should it not seem overly promotional, append what thou dost after (e.g., [thy business name] + [thy offering]).

Search engines and social platforms favor relevant keywords. Hence, embedding a keyword in thy Facebook Page name that also elucidates thy vocation is auspicious.

Mellow Johnny’s Bike Shop is a splendid instance of a felicitous collaboration twixt SEO and Facebook Page nomenclature. It declares the brand (Mellow Johnny’s) and the enterprise (Bike Shop), the principal keywords individuals art inclined to search for.

Source: Mellow Johnny’s Bike Shop

Thy Page’s username is also consequential for SEO purposes. The username serves as thy Page’s URL (further insights on this shall ensue), which shalt surface in search results.

Moreover, having solely thy business name as thy Facebook Page name is entirely acceptable.

Flower Beds Farm, for instance, would sound incongruous if they appended keywords post their Page name. Flower Beds Farm, Vancouver Island Tourist Hotspot, sounds… amiss.

Source: Flower Beds Farm

When in doubt, gravitate towards a more natural phrasing.

SEO is fashioned to bestow the choicest content unto human beings—therefore, endeavor to sound natural always. Write for people, not machines, and the machines shall reward thee.

Psstt: Doth thy username not exude search-friendliness? Heed these steps to alter thy username on Facebook.

2. Customize thy URL

As aforementioned, thy username plays a pivotal role in Facebook SEO, primarily as thy Page’s URL.

Initially creating thy Facebook Page shall assigneth thee a generic URL resembling a most unsightly medley of numbers and characters. Antisocial Skateboard Shop, for instance, hath yet to alter theirs, thus it appears thusly:

Source: Antisocial Skateboard Shop

(Antisocial Skateboard Shop: Shouldst thou be reading this, alter thine generic address to a vanity URL!)

To boost thy searchability, transmute the default jumble into a vanity URL. Vanity URLs are custom web addresses; akin to vanity plates, thou dost determine what thine shall pronounce.

Mellow Johnny’s Bike Shop hath selected solely “Mellow Johnny’s” as their username. ‘Tis concise and easily remembered.

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Source: Mellow Johnny’s Bike Shop

Creating thine custom Page URL is a matter of modifying thy Facebook username, which doth reside beneath thine Settings tab > Page setup > View Page Username, then Edit. Utilize something succinct and branded, attaching a keyword perchance.

3. Employ consistent branding

Should a patron have espyed thy business on another social media platform or in-person, they shalt seeketh the same logo or branding when pursuing thee on Facebook.

Render thy Page facile to discern by ensuring thy branding is uniform across all platforms and accounts.

For instance, The New York Times boasteth myriad Facebook Pages for sundry sections of its periodical. Whosoever seeketh one of these Pages would possess utmost certitude that these are the official accounts based on the consistent branding and language.

Source: The New York Times

4. Forge a captivating About section

The About section is one of the premier narratives thy Page visitors shalt peruse, particularly if they are discovering thy business for the first time.

Perchance thou art pondering, wherefore include branding counsel in a list of SEO tactics? ‘Tis scientific, verily: thou dost desire users to bestow their favor upon thee, so that Facebook might deem thee the most esteemed individual in the assembly.

The paramount method to secure allegiance? Assure thy branding resonates with thine audience on an emotional plane.

Sweetgreen’s Facebook Page About section doth disclose its mission to construct healthier communities and expound how the enterprise is indeed doing so.

Source: Sweetgreen

The Intro section (situated right above thy Page details) presents an occasion to craft a concise and delightful delineation that informs visitors who thou art and what they may expect.

Here is Sweetgreen’s unassuming and unambiguous (and effective!) Intro:

5. Double-check thy details

Hast thou ever sought a business on Facebook to ascertain their business hours or whereabouts, only to encounter outdated particulars? It is ill-advised to place potential customers in such a quandary.

Verily, list thine business address, phone number, and business hours on thy Facebook Page, especially if thou art operating a local or physical enterprise.

Even if thy establishment is purely online, shunning calls, laboring from the hours of 3 AM to 4:30 AM as an ecommerce brand, ’tis prudent to include somewhat herein. Facebook doth index for local search predicated on this intelligence.

Retailer World Market integrates a customer service number and a link to its store locator in its Intro section. These are details individuals on Facebook art likely to seek, thus ’tis recommendable to present them prominently.

Source: World Market

Shouldst thou possess a physical address, thou canst also permit users to check in, thereby elevating visibility for thy business. This may serve to augment social trust in thy brand. Perchance, upon observing a friend checking into a business, perchance thou, too, wouldst venture thither.

I hope this style of content meets your expectations.

Moyens I/O Staff has motivated you, giving you tips on technology, personal development, lifestyle and strategies that will help you.