Meta had increased the length of Reels on Instagram to 90 seconds in the middle of last year, so it was only a matter of time before Facebook would increase the length of the feature as well. It’s over now, the company announced Videos that were previously limited to 60 seconds can now reach 90 seconds.
The company made this announcement from its “Meta for Creators” account on Facebook and took the opportunity to announce a few new features. Among them, we can especially count. “grooves” that automatically align and synchronize movements with the rhythm of the selected song of the user’s video.
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Facebook videos are always shorter than TikTok videos
Meta claims that Reels is the format currently experiencing growth, which upsets Instagram users who often complain that the platform offers them more videos than photos. The company claims Reels shares have more than doubled in the past six monthsand so it’s no surprise to see Meta improve the feature by increasing the maximum video length.
Facebook will also offer an easy way to create Reels from your memories. You will also be able to take advantage of popular models. This allows you to replace clips from an existing template with your own, just like you can in any other app.
Despite the 50% increase in Reels time on Facebook, these still don’t last as long as videos you can post on TikTok, Meta’s main competitor in this industry. As a matter of fact, since last year, TikTok users have been able to post 10-minute videos compared to the previous 3 minutes.
So an attempt to shake up TikTok really shouldn’t be too precise. We would like to remind you that the Chinese social network is the one where children and young people spend the most time, and this situation should not change in 2023.
