It’s like a deja vu. Yesterday, Mark Zuckerberg announced the launch of Meta Verified, a permissive subscription.Get your certificate badge on Facebook and Instagram for a fee. “This new feature aims to strengthen the authenticity and security of our services”provides Meta’s boss on his social networks. If the badge is undoubtedly the biggest advantage of this subscription, the firm has taken care to add a few more.
So subscribers will have access to exclusive stickers for their Stories and Reels, and 100 free Stars per month on Facebook, the virtual currency that lets you support your favorite creators. It is added to more visibility as well as other userspriority access to customer service platforms.
Meta is inspired by Twitter, good or bad
Of course, all this has a price. At the moment, functionality has only been tested in Australia and New Zealand for a modest amount or approx A$19.99 on the web version and A$24.99 on smartphones. €13/month and €16/month. Certain conditions must also be met. at least 18 years old as well as the obligation to provide an identity card. Companies will not be able to subscribe to subscription.
“We want to create a subscription offering that has value for everyone over the long term, including creators, businesses, and our broader community.”Writes the meta. “In line with this vision, we are improving the meaning of the verified badge so that we can expand access to verification and more people can trust the authenticity of the accounts they interact with.”
hard not to Comparison with Twitter Under the leadership of Elon Musk, it was the first platform to charge for its certification. If the news caused controversy at the time, it is clear that the strategy was effective, in fact attracting greed among competitors. A new standard for social networks was created.
Source : Meta
