What is BookTok?

The best BookTok creators of 2023

The best BookTok books of 2023

Frequently asked questions about BookTok

BookTok’s TikTok community has quickly become one of the world’s leading book recommendation platforms. The unique combination of social media and book reviews has revolutionized how people find new books to read.

But what is BookTok? How do you get started with BookTok? And who are some of your top influencers?

We are here to answer all your questions about BookTok and give you a list of the 10 best BookTok recommended books this year.

What is BookTok?

BookTok, short for “Book TikTok”, is a community of users on TikTok who are passionate about books and literature. By creating entertaining videos focused on the books they’ve read, they’ve created a creative way to discuss, review and recommend books that have revolutionized the literary and publishing communities.

BookTok started as a hashtag on TikTok by a group of book lovers and quickly became a huge trend. Now, it is one of the world’s largest social media communities for books. BookTok has over 29.1 billion views, and many major retailers like Barnes & Noble have sections dedicated to the BookTok community.

Like Instagram’s Bookstagrammers, these BookTokers are influencers with a devoted worldwide literary following. They use their platform to promote books they love, introduce new authors, and encourage conversations with other readers.

Content creators often post content that discusses their current reading, book sales, and much more. They also love to talk about the characters in the books they read and share funny anecdotes about these characters.


I’ve heard so many good things about each book, I’m so excited to read it!!! 💟 #bookhaul #bookhaul2022 #newbook #minihaul #minibookhaul #barnesandnoble #booktok #books #bookworm #bookish #bookrecs #fyp #amillionkissesinyourlifetime #girlinpieces #byathread #beforewewerestrangers #thefineprint #booktoker #foryoupage

♬ original sound – 𝐂𝐇𝐀𝐑𝐋𝐈𝐄

There is a strong focus on young adult fiction, fantasy and romance genres at BookTok. If you are interested in these genres, this community is for you! You’ll find book recommendations and discussions about popular book tropes such as “the enemy of love”, “the morally gray villains” and “the right person at the wrong time”.


#BookTok #books #fyp #book #bookworm #bookclub #wattpad #wattpadstories #bookish #booktoker

♬ Vecna ​​x Do I Wanna Know by Altegomusic – ALTÉGO

BookTokers are known for dressing up as characters from their favorite books; it’s an event known as the “Twilight Core” that gave rise to the trendy aesthetic about the book.


Reply to @t.xagan guysss I looked at the pictures and was amazed because it looks like it from the outside 😭 #twilightcore #twilight

♬ ac lover more – Ady

Some authors, like Chloe Gong, author of These Violent Delights, have even found fame on BookTok. His book became so popular on BookTok that it entered the New York Times Best Sellers List, with some booksellers citing BookTok as the reason for its popularity.

The best BookTok creators of 2023

The rise of BookTok has taken the publishing industry by storm in the past few years, and influencers have inspired book lovers of all ages to pick a book.

Here are some of the biggest BookTok influencers who have helped ignite a generation’s book revolution on TikTok in 2023.

User name followers Love
@aymansbooks 892.4K 102.6 Million
@thebooksiveloved 553.3K 29.3 Million
@ezeekat 549.6K 25.3 million
@abbysbooks 462.4K 34.5 Million
@amyjordanj 385.7K 14 Million
@jennajustreads 371.6K 14.8 Million
@munnyreads 356.5K 16.5 million
@caitsbooks 306.1K 16.9 Million
@penguin_teen 285.4K 91.0 Million
@moongirlreads_ 228.3K 20.5 million

Here’s a breakdown of the top five.

1. @aymansbooks

@aymansbooks is the best BookTok’er of the year with 892.4k followers and over 102 million likes. Ayman’s content mostly focuses on bookstore humor, book reviews, product introductions, and book recommendations.


had to be said…#lolatung #bellyconklin #thesummeriturnedpretty #thesummeriturnedprettyseries

♬ original sound – harsh ahh music fr🤞

2. @thebooksiveloved

@thebooksiveloved is led by BookTok’er Pauline Juan and features book recommendations, book reviews, and videos of Pauline reacting to scenes or characters from her favorite books. Pauline garnered more than 553.3k followers and 29.3 million likes through BookTok recommendations.


book boyfriend WHO 🥹😩#kindlescribe #annotatingbooks #ebooks

♬ darling – speed it up

3. @ezeekat

@ezeekat is run by BookTok’er Jaysen Headley, an avid bookworm and anime fan who regularly provides BookTok book recommendations. Jaysen centers BookTok content around young adult novels, anime, and manga. But you’ll also find other fun content about board games, Disney movies, and Doctor Who episodes. So, if you love all things geeks, geeks, and books, @ezeekat has you covered.


Which ones should I read that I haven’t read? #booktok #books #reading #classics #bookworm #narnia #frankenstein #dune #booklover

♬ Monkeys Spinning Monkeys – Kevin MacLeod and Kevin the Monkey

4. @abbysbooks

@abbysbooks ranks fourth among the top BookTok creators of 2023. Abby has 462.4k followers and 34.5 million likes for her quirky, bookish content. Whether it’s book reviews, book sales, book recommendations or book humor, Abby will entertain and inform her followers with her book adventures!


why am i doing this #booktok #bookworm #reading

♬ THE WAR IS OVER – sarah🦇

5. @jennajustreads

The name of BookTok creator @jennajustreads says it all. She loves to read! In this BookTok account, you’ll find reviews of popular BookTok books, BookTok recommendations, and videos of Jenna breaking down popular young adult novel tropes. Jenna has 371.6K followers and over 14 million likes through her videos.


What marks should I put in part 2? #fantasy #esthetics #zodiac #books #booktok #fypシ #yabooks #hangidunya #foryou #yabooktok #lovestory #tropes

♬ оригинальный звук – Дарина Орлова

The best BookTok books of 2023

Book lovers around the world are now eyeing BookTok recommendations. Here’s a quick look at some of the most popular books recommended on BookTok in 2023.

1. Not Drowning in a Glass of Water, Angie Cruz

Not Drowning in a Glass of Water is a powerful and lively book that follows Cara Romero’s journey to the USA. This book offers an instinctive experience as readers are taken on an emotional roller coaster of self-discovery, cultural confusion, and generational trauma.

BookTok’er @LupitaReads The TikTok review of this book has been viewed 1.2 million times.


I still don’t understand how much this made me cry

♬ a little original – Daay

2. Night Crawl by Leila Mottley

The book cover of the popular Booktok book "Nightcrawling"

Set in East Oakland, Nightcrawling is about a young woman’s search for solace and security amid family loss and displacement. With elements of magical realism and hip-hop culture, this book explores identity and belonging.

Nightcrawling was popularized on BookTok by creators like @jackbenedwards.


Saddest book I’ve read since A Little Life….. you’re welcome and sorry #booktok #nightcrawling

♬ original sound – Jack Edwards

3. The Guest List by Lucy Foley

The book cover of the popular Booktok book "The Guest List"

The Guest List is a gripping psychological thriller set on a remote Irish island where two families gather to celebrate the wedding of the season. But as dark secrets and suspicions threaten to ruin the festivities, tensions rise and relationships are tested.

Several BookTokers have promoted this book, including @reesesbookclub (that’s right, this is Reese Witherspoon’s official book club!).


Did you hear the news? #TheGuestList has now sold 2 million copies! 🥳🎉 Help us congratulate the author LucyFoley! #booktok #write #writeread #tension

♬ original sound –

4. Matt Haig’s Midnight Library

The cover of the popular Booktok book "The Midnight Library"

Midnight Library is highly recommended by popular BookTok stars like @ezeekat. This book tells the story of Nora Seed, a woman who offers endless options that can change the path of her life. By exploring every book on The Midnight Library’s shelves, she can experience different versions of life and decide which one will be best for her future.

A thought-provoking book that has won a loyal fan base from those who enjoy its philosophical approach to life and its questions about regret, choice, and hope.


Many of you have asked for a review of this, here it is! #booktok #books #midnightlibrary #bookish #bookreview

♬ Memories (Burgundy 5 Style) [Karaoke Version] – Instrumental King

5. Before Your Memory Fades, Toshikazu Kawaguchi

The cover of the popular Booktok book "Before Your Memory Fades"

If you’re looking for a tear-jerking book, look no further than Toshikazu Kawaguchi’s Before Your Memory Fades. This book is about four customers of Café Funiculi Funicula, each of whom wants to travel in time. Through this book, we learn about these unique characters and their stories as they search for love, salvation, and answers to life’s toughest questions.

BookTok fans will be particularly fond of this book, as Kawaguchi is known for his unique and thought-provoking writing style. I think this review by @aymansbooks says it all.


worth every tear 🥲#beforeyourmemoryfades

♬ original sound – Ayman

Frequently asked questions about BookTok

How can I get BookTok?

Anyone who owns the TikTok app can be a part of BookTok. Search for BookTok users or hashtags you like, then follow and engage with their content. You don’t even need a book-related account to be a part of BookTok.

BookTok is popular because it offers book lovers a chance to connect with like-minded readers and discuss their favorite literature. It also offers book recommendations from other users, allowing readers to discover new books and authors they may not have known before.

The most popular BookTok account is @aymansbooks with over 892k followers! Ayman’s account combines bookstore humor, book reviews, recommendations, footage, hashtags, and more. A great book lovers paradise!

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