European Union wants government to be less harsh on influencers 1

European Union wants government to be less harsh on influencers

selfie influencer

It’s a step back for the government. At the beginning of the summer, the manager finally seemed to deal with the excesses of influencers in advertising on social networks. A law establishing a fixed framework for the activities of web professionals was quickly passed and subsequently passed in Parliament. Very quickly, many influencers were caught by the DGCCRF, which sentenced them to pay fines and publicly admit to classified advertising.

It must be said that the situation requires a harsh response. 60% of influencers checked by the anti-fraud organization did not comply with the law. However, the government’s reaction was actually too harsh for the European Commission’s liking. Already in August, Thierry Breton criticized the executive for not respecting the European framework by voting for a law without contacting the Commission.

The government was forced to reform the law on influence

To avoid conflict and thus cancellation of the text, Bercy had no choice but to revise the text through a project submitted to the Senate on 15 November. “We have actually integrated into the bill the power to exchange information on future developments with the Commission, together with the parliamentary rapporteurs of the text. […] Considering the DSA regulation »his ministry confirmed to AFP.

In total, 4 items will be changed and 5 will be deleted. Additionally, the law that aims to create a digital majority at the age of 15 is also under threat. “These are procedural restrictions and technical harmonization measures that will have a limited impact on the content of the law.”continues his ministry. According to Socialist MP Arthur Delaporte, “It’s all about deleting unnecessary articles with DSA. »

In relation :  2024 Influencer Earnings: How Much Do Influencers Make?
Moyens I/O Staff has motivated you, giving you tips on technology, personal development, lifestyle and strategies that will help you.