There are currently 4.33 billion active social media users in the world, which is an increase of 13.7% in the last year alone. About three-quarters of these users (73.5%) either follow brands’ social channels or search for brands and products on social media.

Social media has become a critical marketing and communication tool for companies of all sizes. The stakes can be high in corporate social media. (Like the number of stakeholders.)

Here, we share some essential tips and resources for effective corporate social media management.

4 essential corporate social media management tips

1. Understand business priorities

At large companies, day-to-day social media management can feel too far away from the conversations that take place in the boardroom.

To use social media effectively, you need a solid social media strategy. And to build a solid social strategy, you need to understand what is most important to the success of the business right now.

What are the current business priorities? What problems is the business currently trying to solve? If you already know the answers to these questions, you can start creating SMART goals to guide your social efforts.

If you don’t know the answers, ask. A quick 15-minute meeting between the head of social marketing and the CMO is an effective way to put priorities in order.

2. Track the metrics that really matter

Within the social team, it’s good to get excited about victories based on empty measures like likes and comments.

But higher-level stakeholders in the organization need to see real business results. Otherwise, it is difficult for them to fully engage in your social strategy.

When reporting your results, focus on actual progress towards the goals and business priorities you set in the last tip. Even better if you can frame your results in actual dollars and cents. Show the ROI of your social efforts or show how social media fills your sales funnel or drives purchase intent.

3. Create a compliance plan

Organizations in regulated industries are well-versed in managing their compliance requirements. But all enterprise-level organizations need to understand how advertising and consumer protection regulations affect their use of social media.

Compliance risks do exist, but they can be managed as long as you have a plan and use the right tools to protect your brand.

We have a whole blog post on how to stay compatible on social media, but here are a few key points to keep in mind:

  • Stay on top of privacy, data security and privacy requirements. These can affect how you store or share information and photos.
  • Be sure to disclose sponsorships, influencer relationships, and other marketing deals.
  • Be sure to control access to your social accounts and enforce a social media policy.
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4. Be prepared to manage a crisis

Most large companies have to deal with a crisis at some point. (100% of companies have been dealing with a crisis for over a year.)

As we explained in our article on using social media for crisis communication, your social channels are the fastest way to spread information. The real-time nature of the social provides the agility to adapt quickly to changing conditions. But only if you have a proper plan and guidelines.

Social is also an easy channel for customers to interact directly with your team. Have a plan so teams know how to respond and when to take action.

You may also have to deal with a public relations crisis specific to your brand. A crisis communication plan allows you to use social channels to make the situation better, not worse.

6 Corporate social media tools

Managing corporate social media campaigns is a versatile task. It includes the various teams in your organization. You need the right tools to standardize processes, protect your brand, and save your employees’ time.

Here are six of the best corporate social media solutions for large organizations to maximize social benefits.

1. Marketing automation: Adobe Marketo Engage

Many enterprise marketers already use Adobe Marketo Engage for their marketing automation. Integrating social data takes Marketo to the next level.


Source: Marketo

Using the Marketo Enterprise Integration for Moyens I/O, you can add social channels to your leading scoring platforms. You can then target leads with the right messages about where they are in the customer journey.

You can also see lead details directly in a Moyens I/O feed. This makes it easy to drive leads into your sales funnel by adding details of their social activities.

2. CRM: sales team

Only 10% of organizations actively associate social data with their corporate CRM systems. But that connection is a critical way to turn social fans into real business leaders.


Salesforce platform

Source: Moyens I/O Application Directory

Integrating with social marketing efforts, Salesforce extends customer relationship management to social channels. A great resource to support social selling.

You can identify new sales opportunities and opportunities you discover on social media and capture them in the CRM you already trust.

The Salesforce Enterprise Integration app for Moyens I/O provides details and activity history for Salesforce leads and contacts. You can add important social activities and conversations to your recordings. You can also manage the details of Salesforce customer cases directly from the Moyens I/O dashboard.

3. Security: ZeroFOX

As you’ve seen, it offers a wealth of benefits for social, enterprise-level organizations. But we’ve also been honest that implementing a corporate social media strategy isn’t without risk.


ZeroFOX actions

Source: Moyens I/O Application Directory

ZeroFOX helps reduce these risks. It provides automatic protection against digital threats such as:

  • phishing
  • account takeover
  • brand imitations
  • dangerous or offensive content
  • malicious links

The ZeroFOX for Moyens I/O app provides automatic Moyens I/O dashboard alerts if your social accounts are being targeted. You can then take action by requesting takedowns or sending alerts to the appropriate parties in one place.

4. Compatibility: intelligent

Compliance and security are major challenges when implementing a corporate social media strategy.

Smarsh automatically checks for compliance and security issues through an approval workflow. All content is archived and available for real-time review.

All your social posts can also be put on legal hold. They can be added to cases or exported if needed for internal investigations or discovery.

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5. Cooperation: Loose

Slack has quickly become a favorite enterprise collaboration software. With more people working from home, it’s becoming an increasingly important resource in helping teams get things done.

The Slack Pro app for Moyens I/O allows teams to collaborate for social media enterprise marketing. Employees can post social media posts directly from the Moyens I/O dashboard to a specific Slack channel, user or group. This makes it easy to keep everyone in the loop.


Post social media posts to Slack

Source: Moyens I/O Application Directory

You can use the Slack integration to capture relevant social information for each message. It also allows you to assign sensitivity to each post and add a comment.

6. Social media management: Moyens I/O

There’s a reason Moyens I/O is used by employees at over 800 of the Fortune 1000 organizations.

Moyens I/O is a critical social tool for businesses of all sizes. It allows teams to manage multiple corporate social media platforms from a single dashboard.

Built-in teamwork and approval tools simplify task management, project management, and employee collaboration.

For enterprise customers, Moyens I/O includes customized advanced features. These help you integrate other business hubs with your social tools.

Employee advocacy: Moyens I/O Amplify

Amplify is an intuitive app that makes employee content sharing easy and secure. Your workforce can use it to instantly share approved social content with their friends and followers.

As part of a complete employee advocacy solution, Amplify also helps increase employee engagement. Your employees can easily stay connected and stay informed about what’s going on in your organization.

Analytical: Moyens I/O Effect

Moyens I/O Impact provides enterprise-level customers with advanced social analytics. You can follow organic and paid campaigns side by side. This data allows you to measure and analyze your social marketing efforts while increasing ROI.


Moyens I/O Effect Instagram Business

Source: Moyens I/O

Built-in visual tools such as graphs and charts allow you to create custom reports for various stakeholder groups. Everyone gets exactly the information they need and is presented in an easy to understand way.

Moyens I/O Impact also provides recommendations for optimizing your social strategy.

Research: Moyens I/O Insights Powered by Brandwatch

Moyens I/O Insights is a social research tool based on social listening. It allows your teams to instantly analyze millions of social posts and conversations. You can find out what people are saying about you (and your competitors) online.

Built-in sentiment analysis tools also let you know how people are. to feel when they talk about your brand or products on social channels. After all, measuring social impact is more than volume.

Digital advertising: Moyens I/O Ads

Moyens I/O Ads allows your teams to manage social and search ad campaigns from a single dashboard. It also adjusts your campaigns based on performance triggers. It is an automated way to convert more customers without spending more money.

Customer service: Sparkcentral by Moyens I/O

Social media is no longer an optional channel for customer service.

Sparkcentral integrates customer inquiries and interactions between:

  • SMS
  • social media channels
  • What’s up
  • live chat and chatbots
  • live agent interactions

If a customer posts queries on all of your social channels, you’re all set to provide a single, clear response.

You can also use Sparkcentral to create customer service bots. These reduce the time your agents spend answering FAQs by addressing key customer questions.

From smarter collaboration to stronger security, these tips and tools will help you save time and let you do more right from your Moyens I/O dashboard. Bring the power of social media to tools that already support your business.