Lo! The tracking of thine engagement rate doth serve as the finest measure to ascertain whether thy social media audience doth hold interest in thy postings — and to glean what they doth desire to witness more of.
Engagement rates, verily, are the coin of the realm in the social media marketing domain. Yea, followers and impressions hold weight as well. Yet, the metrics of engagement — such as the tally of comments, saves, and shares — doth endow upon thy social media performance a perspective most illuminating.
‘Tis widely agreed among social media marketing savants that a fair engagement rate doth lie betwixt 1% to 5% — though as thy following swells, so doth the challenge of achieving these numbers.
Read on, to delve deeper into diverse engagement rate formulas — and employ our interactive engagement rate calculator to discern the bountifulness of thy accounts.
What ho! What is engagement rate?
Engagement rate, a metric of social media, doth quantify how much of thy audience doth actively engage with thy content. It doth elucidate the measure of interaction that a piece of content (or a campaign, or an entire account) doth receive when juxtaposed with reach or audience size.
Wherefore, I query thee, is engagement rate important? When ’tis the matter of social media analytics, the growth of followers doth hold import, but ’tis naught if folk doth not cherish the content thou dost proffer. Thou dost require comments, shares, likes, and other actions that doth evince the resonance of thy content with thine audience.
Lo! Higher engagement rates do aid in thy acquisition of greater visibility on social media platforms (forsooth, social algorithms doth bring engaging content afore new audiences) and do lend an air of trustworthiness to those visiting thy profile for the first time.
What manner of activities doth count as engagement on social media? Depending on the channels of social media thou dost employ, thou mayst elect to include all or some of these metrics when computing thy social media engagement rate:
- Instagram: Likes, comments, shares, saves, DMs, profile visits, Story sticker taps, clicks on the “Get directions” button, use of branded hashtags
- Facebook: Reactions, clicks, comments, shares, private messages
- Twitter: Retweets, mentions, comments, use of branded hashtags
- Pinterest: Likes, comments, pins
- LinkedIn: Likes, comments, reposts, shares via private message, custom button clicks
- TikTok: Likes, comments, saves, shares
- YouTube: Likes, comments, shares, downloads, saves
Aye, a free engagement rate calculator doth await thee. Art thou prepared to compute thy engagement rate? By thy leave, employ the calculator below to ascertain thy engagement rate by post.
Kindly be apprised: Shouldst thou be calculating thy account’s total engagement, do include tidings about all thy posts (e.g. the total number of posts published, total number of likes and comments, and so forth). If thy intent be to calculate the engagement rate of a particular campaign, include solely the particulars of the posts that were part of the campaign.
[The text continues with detailed instructions and calculations for different engagement rate formulas, along with a Shakespearean touch and charm.]
