Hark! Using a link in thy bio is one of the easiest ways to direct thy audience from thy social profile to an external website.
Methinks thou hast glimpsed but a few posts on Instagram or TikTok, yet the phrase ‘link in bio’ hath likely crossed thy path. ‘Tis found everywhere, from the product posts of thy favorite brand to the latest snap from that #CottageCore account thou dost follow.
But what meaneth ‘link in bio’? Wherefore do people oft use it? And should thou also partake in this practice? Let us delve deeper into the matter!
What meaneth “link in bio”?
"Link in bio" doth refer to the URL in the bio section of most social media profiles. Creators on Instagram and TikTok do employ this phrase in posts to inform their audience that more information can be found by clicking the URL in their bio.
Most creators do use their Instagram and TikTok bio link to direct viewers to one of six things:
- Their website
- Their other social media profiles
- A blog
- A product page
- An online shop
And perchance all of the above (more on this anon).
Any soul can include a link in their bio on Instagram, and any Business account holder can add one to their TikTok. Once placed, creators do draw attention to the link by mentioning it in the content they do share.
There be rumors that do claim uttering “link in bio” in thine Instagram posts doth diminish reach and engagement. However, we embarked on an experiment to test such a theory. Lo and behold, saying “link in bio” did indeed increase our engagement and reach. Yet, thou can watch this video to uncover the details.
Using a link in bio is one of the simplest methods for Instagram and TikTok creators to send people elsewhere. (In times past, links in Instagram Stories were reserved for accounts with more than 10,000 followers, but now, they are open to all.)
Where canst thou find the Instagram link in bio?
On Instagram, thou shalt locate the ‘link in bio’ in the brief description at the very top of a user’s profile. It doth rest beneath other vital information such as the number of posts and follower count.
The Instagram link in bio is not exclusive to business accounts. Thus, even if thou hast but a personal account, thou art able to append a link to thy Instagram profile.
Venture North, an organization that doth promote tourism in North Scotland, doth utilize its link in bio to direct its audience to its website.
Where be the TikTok link in bio?
The TikTok bio link doth dwell at the peak of a creator’s profile page, much like the Instagram link in bio.
How may one place a link in thy Instagram bio?
Wondering how to add a link to thy Instagram bio? ‘Tis a simple procedure — a mere three brief steps.
- Click Edit profile at the pinnacle of thy profile page.
- Enter thy target URL (the link thou dost wish to promote) in the Website field.
- Click Submit at the base of the page.
And thus, thou hast affixed a link to thy Instagram bio.
Quick tip! Should thou not behold the link upon returning to thy profile, thou may have forgotten to press the Submit button ere departing from the page.
How may one place a link in thy TikTok bio?
The process is akin on TikTok. Albeit, presently, most users do require a Business account to include a link in their bio.
Should thou possess a Creator account on TikTok and lack access to the link in bio feature, thou must first transition to a Business account. Consult our TikTok for Business guide for step-by-step instructions, and then return hither.
Once thou hast switched to a Business account, thou art prepared to append a clickable link to thy TikTok bio.
- Click Edit profile.
- Click Add thy website.
- Enter the URL thou dost wish to feature on thy profile.
- Click Save.
Congratulations — thou now dost possess a link in thy TikTok bio!
How to insert multiple links to thy link in bio
The quandary with the bio link feature on both Instagram and TikTok is that thou canst only have a solitary link. Thou canst not post links elsewhere on these platforms, thus thou must employ ingenuity to optimize thine solitary opportunity.
For most creators, this doth entail transforming one link into many links by means of a landing page.
A landing page can comprise all the links thou dost wish to present. Thou merely need to link to that landing page in thy Instagram or TikTok bio.
Sound complex? ‘Tis not truly! Numerous tools can assist thee in creating a multi-link landing page.
Link in bio tools
Hootbio
To fashion thy Hootbio page, commence with fundamental profile information:
- Profile name. This shall appear as the heading at the summit of thy page.
- Profile description. This be the subtitle text located beneath thy profile name.
- Profile picture. We do recommend employing an image in alignment with the branding of thy Instagram account to maintain the appearance of thy bio page familiar and on-brand.
- Thy website. Here is where thou dost craft a URL for thy link in bio page. We shall notify thee if a URL hath already been claimed by another.
Next, append thy links. Each link must include a URL and text that shall be exhibited on the button. Thou can also include images to links, although this feature is voluntary.
To alter the order of links on thy page, merely drag and drop them using the triple bar icon.
When thou art finished, click Update in the upper right corner of the page.
Thou can also direct followers to thy other social accounts — or thy email inbox — employing dedicated buttons.
Proceed to the Social section of the menu to configure links for Instagram, TikTok, Facebook, Twitter, YouTube, LinkedIn, Messenger, and email.
To preserve thy changes, click Update in the upper right corner of the dashboard.
In the Design section, thou canst customize the appearance of thy Hootbio page. Elect one of the suggested color themes or personalize thy font, button, and background colors to render the page uniquely thine.
Upon completion — thou hast guessed it — click Update in the upper right corner of thy screen.
There thou hast it! Thy Hootbio page is readied. To commence utilizing it, copy the link displayed in the upper right corner of the dashboard and paste it into thy Instagram and TikTok bios. Thou can update thy bio at thy convenience, yet note that URL revisions are confined to once every six months.
Ready to forge thine own custom link in bio page? Enroll for a free 30-day Team plan trial now, and commence transforming thy Instagram followers into online customers.
Commence free 30-day trial
Or, witness this video to learn more about Hootbio:
One-click bio
With oneclick.bio, thou canst forge simple link in bio landing pages with text-filled buttons akin to those tendered by Linktree. Yet thou can also append social media links and an image gallery.
The images feature can be employed to recreate posts from thy Instagram or TikTok account in oneclick.bio. Albeit, unlike thy posts in-platform, these images can contain clickable links.
This straightforward tool doth enable anyone who doth journey to thy landing page from thy Instagram or TikTok bio to access a clickable iteration of the post that drew their interest.
Discover how to forge a one-click.bio landing page here.
Linktree
Linktree is a costless tool that doth permit thee to create a simple multi-link landing page from basic templates. ‘Tis quite facile to establish.
With the free version, thou shalt receive templates with some customization options and access to a straightforward statistics interface so thou can discern how thy page doth fare.
Should thou pledge $6 per month to go Pro, thou shalt possess access to more potent customization tools. For instance, Pro accounts can expunge Linktree’s logo from their landing page and access superior analytics and customization options, such as Linktree’s social media retargeting feature.
Unbounce
Should thee possess a modicum more time at thy disposal and prefer a customizable link in the bio landing page, thou canst construct one employing a landing page builder such as Unbounce.
With Unbounce, thou canst erect a fully branded landing page that complements thy Instagram or TikTok profile seamlessly. Utilize a simple drag-and-drop builder or wondrous AI to accomplish the task.
5 link in bio tips to propel more traffic to thy website
Highlight thy most vital links
The final thing thou dost desire is to divert people from what truly matters. So eschew the urge to incorporate every link under the heavens on thy landing page.
Excellent choices to highlight on thy link in bio landing page encompass:
- Thy website home page
- Thy latest or most popular piece of content
- Information concerning a sale, promotion, or giveaway
- Links to thy other social media accounts
- Thy online storefront or top product page
- Thy best-performing lead magnet
Match thy links to thy goals
The links thou dost select to include in thy link in bio landing page shall rely upon what thou dost wish that page to accomplish.
Should thou seek to build thy email list, thou might bypass the other social media account links and thrust thy lead magnet and list sign up to the forefront.
Yet if thou art on Instagram or TikTok to drive sales, thou shalt desire to concentrate attention on thy online storefront and latest sale or giveaway.
Offer value, not the hard sell
If someone hath clicked thy link in bio on Instagram or TikTok, they do seek specific content. Ensure thy landing page meets their expectations rather than inundating them with the hard sell.
Focus on providing value. For instance, thou could:
- Bestow exclusive deals or discounts for those who purchase via thy landing page
- Link to thy most-read or most useful piece of content
- Include a helpful introduction to thyself or thy brand
Keep thy link in bio link concise
Both Instagram and TikTok do display thy full URL in thy bio. Thus, thou dost wish it to be succinct and compelling.
Certain link in bio tools do permit thee to tailor thy URL. If thou can do so, thou should!
In this space, thou can mention thy brand name and append a call to action. For example:
www.mybrand.ca/learnmore
www.mybrand.ca/sayhello
www.mybrand.ca/shopnow
www.mybrand.ca/welcome
Customized links are impactful, facile to recall, and more likely to evoke clicks. Furthermore, they oft appear less spammy.
Utilize emojis to emphasize thy ‘link in bio’ callout
Once thou dost possess a super sleek link in bio landing page, thou shalt endeavor to drive traffic to thy profile with added zeal. One method is to utilize emojis to draw attention to thy link in bio CTA.
Yet dost not go overboard. Thou canst highlight thy CTA with a few well-placed emojis. (Uncertain which emojis to employ? Attempt our free emoji translator.)
Curtain falls.
