Hark! Hashtags alone shall not grant thee access to the For You Page. Delve into the realm of TikTok SEO and unveil thy content to a wider audience, more frequently.
What ho! Canst thou believe that TikTok SEO may aid thy content in reaching multitudes and mayhap even plant the seeds of virality?
If thou hast neglected thy social media SEO strategy, then this scroll is tailored for thee. We shall guide thee through the lush tapestry of TikTok SEO, unveiling its inner workings and sharing tips on how to optimize thy video content for maximum impact.
Stay close, dear reader, and ere long thou shalt find thyself gracing the For You page. Forsooth!
No time for reading? Fear not! We have embarked on an experiment testing our foremost social SEO tips for Instagram and TikTok – behold:
What is TikTok SEO?
TikTok SEO, a craft of great import, entails the art of optimizing thy videos on TikTok to ascend in the ranks of search results. As one would employ keywords and analytics to enhance content on a website, so too can these tactics elevate thy TikTok videos in searches, be it on TikTok itself or even on the mighty Google.
Yet hold! TikTok, a search engine? Not in the strictest sense, perchance, but it boasts its own search bar, rendering SEO a crucial facet of this platform. Google’s own data reveals that 40% of youth predominantly employ TikTok and Instagram for searches.
Moreover, where once social media posts on TikTok, Instagram, Facebook, and the like eluded Google’s indexing, they now emerge in the SERPs. A most intriguing development, indeed!
Thy TikTok SEO strategy should encompass SEO for Google and TikTok search alike, granting thy content a valiant stance in the grand arenas of online exploration.
TikTok SEO ranking factors
To comprehend TikTok SEO, one must first grasp what TikTok seeks when ranking content. Several core factors sway the TikTok algorithm, namely:
User interactions:
From liked videos to those hidden, from favorites to videos viewed in their entirety, TikTok gathers this data to determine the videos to show thee.
Video information:
Every crumb of wisdom held within a video impacts its ranking on TikTok. Captions, hashtags, sound effects, and music all play a role. TikTok seeks videos bearing relevant keywords in their titles and descriptions, as well as those that address trending topics.
In need of aid in optimizing captions for thy audience? Our free AI caption generator tool awaits.
Devices and account settings:
These settings, utilized by TikTok to enhance performance, encompass language preference, country setting (favoring content from thine own realm), mobile device type, and selected interest categories upon thy initiation.
Yet mark well, for though account settings do influence thy TikTok SEO ranking, their weight is lighter than that of video information and user interactions.
What lies beyond?
Thou shalt rejoice to hear that follower count plays no part in TikTok’s SEO ranking algorithm (yet shouldst thou seek to amass more followers, fret not, for we have thee covered). Thus, shouldst thou craft splendid content tailored to thy target audience, thou standest as fair a chance as the mightiest TikTok luminaries to grace their For You page.
Herein lies one of TikTok’s distinctions from platforms like Instagram. Verily, we embrace this distinction!
Google SEO ranking factors
An adept in the ways of SEO discerns that Google’s ranking factors dwell in shadowy depths. Nonetheless, certain truths are known. Lo and behold, these ranking factors, yea, shall also be a cornerstone of thy TikTok SEO stratagems.
Witness what Google seeks when ranking search results.
Keywords:
These words and phrases that users proffer to search engines in quest of enlightenment. For instance, one might seek counsel on maintaining hair health through the query "hair care."
Expertise:
The pinnacle of search is not lightly bestowed upon any. To earn such status, one must be deemed an authority on the subject.
But how doth one earn such esteem? An arduous path, indeed. Google surveys the pages that link to thine own (as references, verifying thy veracity) and weighs their popularity. A link from Apple holds far greater import than a link from thy brother’s local pizzeria. Apologies, Antonio.
A boon for TikTokers! Social media platforms (Instagram, TikTok, Facebook) reign as some of the most "authoritative" realms in this realm. Thus, gracing these platforms and veiling thy content in Google search can indeed boost thy discoverability.
Relevance:
Content must align with users’ quests, lest it be cast aside. None seek a treatise on WWII history whilst in search of counsel on makeup brush cleaning.
Freshness:
Google oft favors new over old, save for exceptions. As Google declares, "The freshness of content plays a greater role in addressing inquiries concerning current events than in defining terms."
