From the creation of content to the provision of customer service, from public relations to sales, businesses often rely on their social media manager to wear multiple hats.
To embark on a career as a social media manager (SMM), it’s worth noting that social media commerce is expected to reach a value of US$2.9 trillion by 2026. With over 4.74 billion people worldwide using some form of social media, the demand for skilled social media managers is high. If you enjoy creativity and connecting with others online, your skills are in demand.
The role of a social media manager involves managing a brand’s online presence across various platforms. This includes tasks such as content creation, community management, reporting, and interacting with followers. The job is multifaceted and requires a blend of skills such as copywriting, graphic design, video editing, photography, content planning, and strategy development.
While the responsibilities of a social media manager may seem daunting, you don’t need to excel at everything to start working in the field. Tools like Canva make graphic design and photo editing accessible, and smartphone technology is often sufficient for creating content. Larger companies may have social media teams, allowing you to collaborate with others whose skills complement yours. Continuous learning and adaptability to new trends and tools are essential for success in this field.
Regarding income, social media manager salaries vary based on location, experience, and employment type. In the United States, the average salary for an in-house social media manager ranges from $40,000 to $65,000 annually, with some senior positions earning over $100,000. Freelance rates vary by experience level, with hourly rates ranging from $25 to $250.
To become a social media manager, it’s essential to stay informed about the latest trends in social media. Building experience through internships, working with agencies, and managing personal social media accounts can help you develop the skills needed for the job. Creating a portfolio to showcase your work, updating your resume, networking with industry peers, and committing to continuous learning are vital steps in establishing a successful career as a social media manager.
In conclusion, while being a social media manager requires a diverse skill set and the ability to manage various responsibilities, the field offers ample opportunities for growth and creativity. By staying informed, building experience, establishing a strong online presence, and maintaining a commitment to learning, aspiring social media managers can carve out a successful career in this dynamic and rewarding field.