Hark! Dost thou yearn for a pursuit in the realm of social media? Verily, knowledge of the average social media manager’s wage may aid thee in determining if this vocation befit thine aspirations.
‘Tis a truth universally acknowledged, social marketers are in high demand in this digital epoch. Yet the salaries for these custodians of the social expanse doth vary greatly, depending on experience, location, and industry.
In this treatise, we shalt embark on a voyage through the realms of average salaries for social media overseers across the globe, that thou may discern what remuneration befits thy toil.
### Average social media manager salary
Pray tell, how much doth these social media managers earn? Forsooth, as the industry is yet young, the wages for these social media savants hath not been standardized.
In some domains, social media merchants art regarded as mere apprentices. Yet in others, they hold a place of high regard amongst the C-Suite.
Below, a swift breakdown of social media management stipends in Canada, the USA, Europe, and the United Kingdom awaiteth thee.
If perchance thou art already ensconced in the domain of social media marketing, thou may avail thyself of this social media wage reckoner to gauge how thy compensation aligns with the industry’s norm.
### Average social media manager salary in Canada
Per records from Glassdoor, the mean wage for a social media manager in Canada stands at $53,759 per annum.
Source: Glassdoor
Payscale doth reveal that the middling social media manager’s wage in Canada hovereth around $48,946 annually.
Source: Payscale
On the upper echelon, certain roles dost boast wages reaching $85,500 per year on Glassdoor, and $64,000 on Payscale. Some of these appointments include pecuniary bonuses ranging from $9,000 to $11,000. At the lower end, the salaries for social media managers resideth at approximately $42,000 per annum on both Glassdoor and Payscale, respectively.
Source: Glassdoor
Payscale doth also uncover that the salaries of social media marketing managers in Canada are loftier in grand cities like Toronto, Montreal, and Calgary. Strangely, social media managers in Vancouver earn around 3% less than the national average.
Source: Payscale
### Average social media manager salary in the US
Perchance inquiring about the average social media manager’s wage in the United States? ‘Tis estimated to be $57,852 per annum, as per Glassdoor.
Source: Glassdoor
Payscale hath found a akin median for social media managers in the US, standing at approximately $54,755 annually.
Source: Payscale
Whilst Glassdoor hath discovered roles that garner up to $85,473 USD per year, there are also positions that offereth as lowly as $23 per hour.
In matters of location, Payscale hath unearthed that roles in social media manager salaries in New York, Los Angeles, Chicago, and San Francisco art more lucrative – with San Francisco proffering salaries up to 51% more than other regions of the nation.
Source: Payscale
### Average social media manager salary in Europe
Information concerning the salary of a social media manager in Europe doth prove elusive, for currencies and remuneration scales art as diverse as the tapestry of the continent. Yet, here is what could be gleaned:
– In the Netherlands, the average social media salary is €74,127 per annum.
– In Germany, the averageth salary reaches €35,705 yearly.
– French social media managers bring home an average of €39,039 per annum, as discovered by Glassdoor.
– In Spain, the figure standeth at €30,528, courtesy of Glassdoor.
– Italian social media managers procure an average salary of €47,303, as per Glassdoor.
– Payscale exposeth that in Poland, ye could expect around 84,000zł per annum.
– Switzerland reveals social media managers doth earn an average salary of CHF 99,366 per annum.
### Average social media manager salary in the UK
What be the remuneration for a social media manager in the United Kingdom? Glassdoor doth estimate the average at around £37,429 per annum, with the potential to ascend to £60,000 per year.
Source: Glassdoor
Payscale discerns that the mean UK social media manager salary lieth at £25,922 per annum, ascending to £40,000 at its pinnacle.
Source: Payscale
Location-wise, social media marketing manager salaries art loftiest in London, and lessened in locales such as Brighton and Manchester.
Source: Payscale
### Social media manager salaries by seniority
Experience holdeth great import in the realm of social media marketing. Herein, one shalt find the requisite experience to reap abundant wages in diverse corners of the world.
### Canada
As per Payscale’s findings, Canadian social media managers may expect the ensuing salaries based on years of expertise:
– Entry-level social media managers with less than 1 year of experience earn approximately $42,088 CAD.
– Those with 1-4 years of experience garner an average of $46,286 CAD.
– Social media managers with 5-9 years of experience bring home around $54,674 CAD.
– Those with 10-19 years of experience bask in an average of $63,808 CAD.
Source: Payscale
### United States
Payscale doth furnish data on American salaries, categorized by experience:
– Entry-level social media managers with less than 1 year of experience earn about $41,860 USD.
– Social media managers with 1-4 years of experience command an average of $51,142 USD.
– Those with 5-9 years of experience procure an average of $64,321 USD.
– And those with 10-19 years of experience triumph with an average of $73,808 USD.
Source: Payscale
### Europe
Payscale hath uncovered the levels of experience requisite to attain higher salaries for European social media practitioners:
– In the Netherlands, social media managers with 1 year of experience garner roughly €36,885, whilst those with 5-9 years of experience may reach €42,000.
– Entry-level German social media managers earn approximately €28,000 annually, whilst those with 5-9 years of experience amass an average of €39,628.
– Spanish social media managers with 1-4 years of experience accrue around €22,993, escalating to nearly €28,000 for those with 5-9 years of experience.
– In Italy, social media managers with 1-4 years of experience pocket around €18,020, whilst 5-9 years of experience elevate the figure to €23,000.
### United Kingdom
In the UK, social media professionals find an increment of £15,702 in salary with up to 19 years of experience. Payscale unveils the following:
– Entry-level social media managers with less than 1 year of experience earn around £20,852.
– Those with 1-4 years of experience command an average of £25,301.
– Social media managers with 5-9 years of experience reap an average of £32,759.
– And those with 10-19 years of experience bask in an average of £36,554.
Source: Payscale
### Top paying industries for social media managers
A study conducted by Rachel Karten, erstwhile Associate Director of Social Media at Bon Appetit, uncovers the most lucrative industries for social media professionals:
– Technology
– Healthcare
– Entertainment
Rachel posits that these sectors, being robust organizations, offer abundant opportunities for growth, larger teams, and commensurately larger salaries.
She further notes that the foremost industry in the survey was “Agency,” comprising 18% of the participants.
Source: Rachel Karten
### Social media manager hourly rates
For freelance social media managers, remuneration may differ from that of their counterparts in larger enterprises. Those who ply their trade as freelancers oft charge an hourly wage.
Behold, the current charges for freelance social media managers:
– ZipRecruiter doth reveal that freelance social media professionals earn approximately $25 USD per hour.
– Upwork stipulates that freelance social media managers proffer rates ranging from $14-$35 USD per hour.
– According to Glassdoor, the hourly wage stands at around $29 USD.
‘Tis prudent to note that average hourly rates for social marketers doth vary depending on the services rendered, the frequency and duration of projects, and the size of clients. Social media practitioners who boast a portfolio of grand corporate clients may demand higher fees than their counterparts working with fledgling businesses.
Perchance one may find solace in the utterances of Quora acolytes:
– Entry-level freelance social media managers may charge anywhere from $20-$50 per hour.
– Mid-level freelancers may demand 50-$100 per hour.
– Whilst senior freelancers could command $100-$150 per hour and beyond.
### 6 tips for getting the compensation thou deserveth
Whether thou art a neophyte or a seasoned social media manager, negotiations for salary should always be conducted from a stance that thy services bring great value to a business. Hence, thy compensation should reflect thine experience and expertise.
Behold these tips to secure the remuneration that is thine due.
#### 1. Research salaries in thine industry
Aye, ’tis ever wise to research the ranges of wages in the domain for which thou art applying. Discover the stipends for an associate social media manager or even a senior social media manager. This shall aid thee in determining the fitting range to request during negotiations for compensation.
#### 2. Negotiate with confidence
Having comprehended thy worth in the market, walk into the negotiations for salary with assurance. Should thou have completed thy research, thou shalt be equipped to delineate a range of wage that reflects the value of thy labors. Prepare to expound upon why thou meriteth each figure thou provideth, and hesitate not to solicit more if the situation calls for it.
#### 3. Build a magnificent portfolio
A social media portfolio doth serve as a splendid manner to exhibit thy work and showcase thy skills. Invest time and effort in constructing a portfolio that reflects the excellence of thy toils, and employ it to elucidate how thou can assist a company in attaining its social media objectives.
#### 4. Stay abreast of social media trends
The domain of social media is ever in motion, and the finest of social marketers art ever cognizant of the latest trends. Ensconce thyself in all the recent news and advancements in the sphere of social media, and be prepared to discourse on how thou can leverage this knowledge in thy endeavors.
#### 5. Build a mock social media marketing plan
If thou dost aspire to stand out, contemplate crafting a mock social media marketing plan for the enterprise with which thou art in discourse. This need not be an extensive and comprehensive design; even a brief stratagem tailored to the needs of the company can evince thy comprehension of social media operations and how thine unique skills can redound to their benefit.
#### 6. Be flexible
‘Tis wise to be pliant in negotiations concerning salary. Thou may not always attain exacting what thou dost request, especially if thou art anew in the realm of social media marketing. Be certain to contemplate salary ranges beyond thine initial entreaty, and hesitate not to compromise when the situation decrees it.
