Facebook ad sizes are changing more than Radio City Rockette’s costume change.
From introducing new ad formats to constantly updating the sizes and features of existing images and videos, Facebook likes to keep digital marketers on the alert, and with good reason.
One in five digital advertising dollars is spent on Facebook. The platform’s nearly 2 billion monthly users spend an average of 53 minutes per day on the site – more than Snapchat (33 minutes) and Instagram (32 minutes).
If you want to reach the eyeballs online, Facebook is the place to do it. This means that they will always find the best way for your ads to attract customers.
Despite all the changes, how do you need to design eye-catching ads that will attract customers?
Now you can with this handy cheat sheet!
Facebook video ad sizes
When it comes to video, Facebook has one important piece of advice to its advertisers: design for mobile first.
Facebook recommends uploading video with square (1:1) or vertical (4:5, 9:16, and 16:9) aspect ratios to maximize compatibility on both desktop and mobile screens. The platform also recommends keeping videos short (15 seconds or less) and designing videos that run with and without sound (by enabling subtitles).
Stick to the following video ad features for the best results:
Facebook feed videos
Minimum width: 120px
Minimum height: 120px
Resolution: at least 1080 x 1080 pixels
video rate: 4:5
Video file size: 4GB maximum
Minimum video length: 1 second
Maximum video length: 241 minutes
For all video ad types, Facebook recommends uploading “the highest resolution source video available without a letter or column box.” Facebook offers a comprehensive list of aspect ratios and features available for each ad type.
Use MP4, GIF or MOV format with a maximum file size of 4GB and a maximum length of 241 minutes.
Facebook instant article videos
Resolution: at least 1080 x 1080 pixels
video rate: 9:16 – 16:9
Video file size: 4GB maximum
Minimum video length: 1 second
Maximum video length: 2 40 minutes
Facebook in-stream videos
Resolution: at least 1080 x 1080 pixels
Recommended video rate: 16:9 or 1:1 (but supports 9:16 to 9:16)
Video file size: 4GB maximum
Minimum video length: 5 seconds
Maximum video length: 10 minutes (limit may vary depending on destination)
Facebook Marketplace video ads
Recommended: Highest resolution available (at least 1080 x 1080 pixels)
video rate: 4:5 (but 9:16 to 16:9 supported)
Video file size: 4GB maximum
Minimum video length: 1 second
Maximum video length: 2 40 minutes
Facebook Stories ads
Recommended: Highest resolution available (at least 1080 x 1080 pixels)
video rate: 9:16 (1.91 – 9:16 supported)
Video file size: 4GB maximum
Maximum video length: 2 minutes
Facebook video feeds
Facebook video feeds different from in-stream videos and Facebook videos you see in your news feed. When a user clicks on a video in their stream, that video opens in a player along with the other video streams below. These ads appear in these video feeds.
Recommended: Highest resolution available (at least 1080 x 1080 pixels)
Video rate: 4:5 (16:9 – 9:16 supported)
Video file size: 4GB maximum
Minimum video length: 1 second
Maximum video length: 2 40 minutes
Facebook image ad size
Your customers want to see what they’re buying before they buy.
So, if you want to grab the attention of your audience on Facebook, you need to include images in your ads, preferably that showcase your product or brand in a unique, eye-catching way.
But designing image ads for Facebook can be difficult. Different ad targets (news feed, Messenger, right column) and display formats (mobile, desktop) sometimes require different ad sizes. Facebook’s Ads Manager now even lets you upload different images for different display formats and preview how an ad looks before it goes live.
For the best results, stick to the following attributes for image ads:
Facebook feed images
Resolution: at least 1080 x 1080 pixels
Minimum width: 600 pixels
Minimum height: 600 pixels
aspect ratio: 1:91 – 1:1
For all image ads, Facebook recommends uploading the “highest resolution image available” in .JPG or .PNG format, cropped to a supported aspect ratio.
Facebook right column images
Ratio: 1:1 (1.91:1 – 1:1 supported)
Minimum width: 254 pixels
Minimum height: 133 pixels
Resolution: at least 1080 x 1080
Note that right-column ads are only in desktop format, but may “appear in other areas of the site”.
Facebook Instant Article images
Maximum file size: 30MB
aspect ratio: 1.91:1 to 1:1
Resolution: at least 1080 x 1080 pixels
Facebook Marketplace images
Maximum file size: 30MB
aspect ratio: 1:1
Resolution: at least 1080 x 1080 pixels
Facebook Stories
If you’re using a still image in your Facebook Stories ad, Facebook recommends keeping “text and logo free” at approximately 14%, or 250 pixels, both above and below your image. This keeps it from being covered by tools like calls to action and your profile icon.
Maximum file size: 30MB
aspect ratio: 1:1
Resolution: at least 1080 x 1080 pixels
Minimum width: 500px
Maximum file size: 30MB
Facebook search results images
Resolution: at least 1080 x 1080 pixels
aspect ratio: 1.91:1
Minimum image width: 600 pixels
Minimum image height: 600 pixels
Facebook carousel ad size
Carousels allow you to showcase up to 10 images or videos in a single ad without the user needing to navigate to a new page.
Loops can appear in six different places on Facebook: the main Facebook feed, the right column, instant articles, Facebook Marketplace, Facebook Audience Network, and Facebook Messenger. However, all carousel formats use similar image and video features.
Facebook feed carousels
Resolution: at least 1080 1080 pixels
Maximum image file size: 30MB
Ratio: 1:1
Minimum number of cards: 2nd
Maximum number of cards: 10
File types: PNG, JPG, MP4, MOV, GIF
Facebook right column carousels
Resolution: at least 1080 x 1080 pixels
Maximum image file size: 30MB
Ratio: 1:1
Minimum number of cards: 2nd
Maximum number of cards: 10
Facebook Instant Article carousels
Resolution: at least 1080 x 1080 pixels
Maximum image file size: 30MB
Ratio: 1:1
Minimum number of cards: 2nd
Maximum number of cards: 10
Facebook Marketplace carousels
Resolution: at least 1080 x 1080 pixels
Maximum image file size: 30MB
Ratio: 1:1
Minimum number of cards: 2nd
Maximum number of cards: 10
Facebook Stories carousels
With Expandable Carousel, you can show up to three images in a single ad on Facebook Stories. When a user reaches your story, they have the opportunity to tap the card and see two more cards.
Resolution: at least 1080 x 1080 pixels
Maximum image file size: 30MB
recommended rate: 1:1
Minimum width: 500px
Minimum number of cards: 3
Maximum number of cards: 3
Facebook search results
Resolution: at least 1080 x 1080 pixels
Maximum image file size: 30MB
Maximum video size: 4GB
Ratio: 1:1
Minimum number of cards: 2nd
Maximum number of cards: 10
Facebook collection ads size
Collections are a type of ad that makes it easy for users to browse and buy products directly in their Facebook feed. A Collection usually includes a cover image or video followed by a few product images.
You can choose to have your video play automatically when someone scrolls through your collection. Clicking on the video opens the Instant Experience, a full-screen experience designed to drive traffic directly to your product pages. You can add buttons, carousels, photos, text, and video to Instant Experience ads. Video and audio play automatically when you swipe them in the app.
Facebook feed collections
The first media asset in your Instant Experience will be the cover image or video that appears in your collection ad.
Any vertical image can be cropped at a maximum of 1:1.
Resolution: at least 1080 x 1080 pixels
Max aspect ratio: 1:1
File types: JPG, PNG, MP4, MOV, GIF
Maximum image file size: 30MB
Maximum video file size: 4GB
More Facebook ad resources
Facebook ad art is more than size and features. Here’s what you need to know to create a truly successful campaign:
- How to advertise on Facebook
- How to use Facebook Audience Insights?
- What to do with $100 in Facebook ads?
- How to create a Facebook ad in minutes?
- How can you improve your Facebook ad conversions?
- How to use Facebook Boost post button?
Post and analyze your Facebook, Instagram and LinkedIn ads alongside your regular social media content with Moyens I/O Social Advertising. Stop migrating from platform to platform and see exactly what’s making you money. Book a free demo today.