When engaging with followers on social media, we recommend that marketers always aim to be as authentic as possible.
And one way social marketers can do that is by showing what life is like behind the scenes in their organization.
People are often hungry to see the inner workings of the companies and organizations they follow on social media; audiences want a summit behind the curtain. An organization’s social audience will likely be interested in seeing what it’s like to work there and how it works.
Behind the scenes content is a great way to showcase the positive aspects of your organization’s culture, processes and work environment. It is both a content marketing tool and a recruiting tool.
It’s no surprise, then, that Moyens I/O’s own social marketing team has found that some of our most popular content showcases what it’s like to work at Moyens I/O and how the team works day-to-day.
In response to this need, the Moyens I/O Academy team created a “A Day in the Life of a Moyens I/O Social Media Manager”. In this video, the team talks about what it’s like to manage social media for Moyens I/O and offers tips and best practices for other social marketers.
This video is the first in a series that offers insights into how an industry-leading social media team runs their business day-to-day.
Customer Zero
Moyens I/O’s own social marketing operation is a kind of laboratory for new Moyens I/O products, features and updates. Our team tests products and provides valuable feedback to our product team before introducing new features and tools to users.
For this reason, and deep expertise, because everything is social, the team is known internally as Customer Zero.
“We drink our own champagne”
Our social marketing team has always adhered to the practice of “drinking our own champagne” – meaning they use Moyens I/O products in everything they do.
If the team didn’t do this, we would miss out on powerful opportunities to provide feedback to our developers and product managers. Using our own products is also an important way we specialize in the products we sell, which greatly benefits our bulk selling process.
How does Moyens I/O use Moyens I/O?
Building on the Customer Zero concepts and drinking our own champagne, the Moyens I/O Academy Team created a series of videos exploring how the social team uses the dashboard in their daily lives.
It’s a deep dive for anyone wondering about product functionality, video series, and how our internal social media experts set up their dashboards.
The first video introduces us engagement expert Nick Martinand how Moyens I/O uses the platform to engage with its millions of social media followers.
How is the second video social marketing expert Christine Colling It creates, schedules, and monitors dozens of posts that Moyens I/O publishes to multiple networks each day.
In the third video, we go back to Nick Martin to find out how the team is executing Moyens I/O’s social listening and monitoring strategies.
If you want to learn how to use Moyens I/O like a pro, join our free platform training course from Moyens I/O Academy.
