Lo, it is a truth universally acknowledged that celebrities possess a rare prowess upon the realm of social media. But, dear reader, what enchantments do they wield to captivate the hearts of millions? Let us delve into the treasury of knowledge and uncover 9 timeless stratagems that brands may learn from the Instagram luminaries.
Celebrities, mere mortals like unto us, yet arrayed in robes of adulation by legions of followers who doth prostrate themselves at their digital altar. Alas, we may not all bask in the limelight of fame, but verily, we can wield the selfsame techniques that celebrities (and their masterful marketing artisans, let us speak truth) employ to exalt themselves, venerate their wares, and disseminate messages of import. From crafting the impeccable tableau of images to reigning supreme upon the realm of IG Reels, these icons have proven themselves as adept in the digital domain as they are in the corporeal realm.
Herein lie 9 strategies from the opulent, renowned, and profoundly influential.
1. Lizzo: Marketing products on Instagram Reels
Instagram Reels, the swiftest-growing feature of the platform, bear the promise of abundant harvest for businesses (91% of users partake in Reels on a weekly basis). Should one find themselves engaged in business upon Instagram, the art of marketing one’s products through Reels bestows a significant advantage over competitors.
Behold, Lizzo, the maestro of Instagram Reels—presenting an amalgamation of mirthful, captivating, and vocation-centric videos. Amidst Reels depicting excursions to Target and jests aimed at those who dare declare About Damn Time not the anthem of summer, Lizzo utilizes Reels to promote Yitty, her purveyor of shapewear.
In this Reel, Lizzo doth grace Instagram with a display of the latest Yitty collection and the trumpet of a sale.
Despite the marketing intent of Lizzo’s Yitty-centric Reels, they refrain not from levity: imbued with humor, charm, and oft moments of allure—true to the mettle of Lizzo’s brand.
A crucial facet of Lizzo’s Instagram realm lies in its empowering essence—she exudes confidence and a disregard for detractors (oft, doth the digital realm languish in desolation). Despite the aspersions of body-shamers, she persists in her content creation, inspiring others to do likewise.
What wisdom may we glean from Lizzo?
- Instagram Reels offer a plenteous avenue for product display.
- Reels fashioned for marketing purposes achieve greater efficacy when bereft of the typical advertisement mien.
- Uphold the verity of thyself and thy brand with authentic, unpretentious content.
- Though hate may be hurled, the clink of coins shall drown out the cacophony.
Hark, onward to the next enchantment!
