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Why should you invest in online reputation management tools?

8 of the best online reputation management tools

Moyens I/O Insights by Brandwatch

Knowing what people are saying about you isn’t just an exercise in showing off — it’s critical information that can impact your business. Your brand reputation can make or break you. For this reason online reputation monitoring tools It is an essential component of any social media manager’s software installation.

Think of it like modern, ethical eavesdropping: online reputation monitoring tools let you become a savvy social media super spy. Go ahead, listen! Shame!

Why should you invest in online reputation management tools?

Online reputation monitoring tools allow you to listen closely to online conversations, monitor keywords and mentions, and keep an eye on industry news that may impact your business. Once you have your pulse, you can measure, manage and optimize brand sentiment – ​​helping the world see how reliable and authentic a business you are.

Trusted brands are successful brands. Fifty-eight percent of consumers are more likely to buy from brands they trust, and 67 percent are likely to advocate those brands.

But you can’t fight bad rumors or help dissatisfied customers if you don’t hear the grunts first. And you cannot support your superfans and supporters if you are not aware of their compliments. It’s time to take charge of your reputation and make it work for you — read on for the ultimate list of online reputation management tools.

8 of the best online reputation management tools

Online reputation monitoring tools are a social media manager’s best friend. These are programs that help you capture flattering posts and positive customer experiences that you can re-share with the world, and stop unpleasant comments before they spread too far.

Google Alerts

Think of Google Alerts as your helpful, but not super insightful, personal assistant: someone who can be trusted to gather all the news and gossip about you for the day, but who doesn’t provide any deep context or analysis with it.


Still: delivering regular emails whenever your brand name (or product name or campaign name or mascot name or anything you set as your warning words) is a quick and easy way to stay on top of the conversation.

Also, you don’t need any special software or linked social media accounts to access Google Alerts. This means you can even set up alerts for news about your competitors (or your competitor CEO!).

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Moyens I/O

Surprise! Moyens I/O is on the list. But we’re not just playing favorites here. Most people don’t know that Moyens I/O is actually a very useful online reputation monitoring tool for companies of all sizes.

Beyond letting you schedule your social content across all of your social media platforms, Moyens I/O is packed with features to help you manage your online reputation.

For starters, there’s Moyens I/O Streams, which tracks brand words, keywords, and hashtags across multiple platforms in one place. (Learn more about the benefits of social listening here!)

Feeds show you your own posts and the engagement you get, and you can set an automatic refresh interval to always be up to date.

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Next, there’s the Moyens I/O Inbox. It’s a tool to help you streamline the process of monitoring and responding to DMs, comments, public posts, and mentions (and make sure your team never accidentally leaves an important message unread, which risks turning into a general PR crisis).


Moyens I/O Inbox DMs

It is a tool that will help you effortlessly bridge the gap between brand monitoring, social media engagement and customer service and manage all your social media messages in one place. This includes:

  • Private messages and DMs
  • Public messages and posts on your profiles
  • Dark and organic interpretations
  • Mentions
  • emoji reactions
  • … and more.

Also, Inbox comes with useful automations:

  • Automatic message forwarding
  • Automatic replies and recorded replies
  • Automatically triggered customer satisfaction surveys
  • AI-powered chatbot features

Inbox is available to Enterprise plan customers. See how it works today!

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Moyens I/O Insights is another incredible brand tracking integration (available to Enterprise plan customers), but we’ll save it as a separate spot on this list so we can go into more detail.


Market overview with traffic sources by type

SEMrush

With SEMrush, you can track and analyze competitor accounts and also manage your public brand awareness and brand reputation.

Market Explorer feature allows users to quickly check their brand’s role and classification in the market; Another element of SEM allows you to check for keyword and backlink gaps – basically, by reviewing the phrases your brand is using. not yet connected.

trust pilot

Trustpilot is a review platform that works with transparency and integrity, designed to instill confidence in consumers. (From Trustpilot: “Trustpilot stars with more than a rating show the world that a company has nothing to hide.”)

With the Trustpilot Moyens I/O integration, you can monitor your Trustpilot reviews in real time in your Moyens I/O Streams and effortlessly share your customer reviews across different social networks. By proactively collecting reviews and gaining real insights from passionate customers, it’s easy for businesses to leverage real experiences to boost their online reputation.

reputation science

Reputology is specifically designed to track reviews on all the big, wide web. Reputology collects reviews 24/7, from Google to Facebook to employee review sites.

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Being notified about reviews not only gives you a chance to spy on feedback, it also allows you to respond instantly. More than 80% of consumers expect a response when they leave a review online; so replying, even if it’s not a very flattering comment, is an easy way to gain some credibility.

Reputology also helps define the bigger picture of all this feedback, with semantic analysis technology that transforms content into quantitative, actionable data.

Pro tip: With the Moyens I/O Repulology integration, you can review and reply to all these comments directly on the dashboard.

Mentionlytics

You know how people say that they wish their superpower was invisibility so they could hear everything everyone said about them without being detected? This is basically Mentionlytics.

Web and social media monitoring solution lets you discover everything what’s being said about your brand (or your competitors or brand advocates or whatever you feel like) online, from news sources to blogs, Twitter to Pinterest.

Bonus: Mentionlytics’ advanced Sentiment Analysis feature detects the sentiment of every bet, in any language.

Moyens I/O Insights by Brandwatch

See what people are saying about your brand, industry and competitors with the most powerful social listening tool on the market. Moyens I/O Insights by Brandwatch unlocks the true power of social media to help you better connect with customers and grow your brand.

Set up alerts for changes in brand sentiment so you can react quickly and reduce risk. Track how specific products and campaigns are performing and adjust your strategy as needed.

All in all, the beauty of Insights is that it takes the guesswork out of online reputation management. With AI technology, Insights cuts through noise to uncover emerging trends and detect important conversations that might otherwise be overlooked.

If you want to learn more, this video provides a short demo of Insights by Brandwatch. Or get a free, customized demo with a human.

melt water

Meltwater’s “media intelligence” pursuit embraces the idea that businesses should take a holistic view of their reputation. After all, nothing happens without a trace on the internet in the real world… and vice versa now in 2023. Meltwater’s tools promise an accurate pulse of brand health and growth recommendations.


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Discover hidden insights and dig deep into your SEO profile, brand equity and competitors.

Pro tip: With the Meltwater Moyens I/O integration, it’s easy to capture and respond to social media posts mentioning keywords you’re watching right in the Moyens I/O dashboard. Sync tagged content across both products to integrate content from your Meltwater saved searches and tags into a Moyens I/O feed.

Save time managing your social media presence with Moyens I/O. From a single dashboard, you can publish and schedule posts, find relevant conversions, engage audiences, measure results, and more. Try it for free today.