Social media integration gives your audience more ways to engage and engage with your brand.
You create more opportunities for them to share your content and promote your products/services for you. The best part: It’s easy to make.
In fact, with the right tools (we’ll show you) you will be able to integrate social media with your website, email and other channels today.
Why is social media integration important?
First a short definition: Social media integration is the act of using social media accounts as an extension of your marketing strategy. This is usually accomplished in two ways:
- Directing your social media audience to your website
- To make your social media accounts easily accessible from your website
Think of the social media buttons you see on blog posts and web pages. It allows you to easily share interesting content without having to copy and paste the URL. This is a perfect example of social media integration in action.
Social media integration helps you achieve a few key goals, including increasing your brand reach and awareness. It also encourages engagement with your website and helps build a larger audience on social media.
It’s more important than ever for businesses and brands to give their audiences more ways to engage with them. COVID-19 has changed the way people interact with businesses. More people than ever before are turning to social media due to the global pandemic.
To help you maintain (or even increase) your brand awareness, you need to integrate social media into your communication channels.
Social media integration strategies for your website
Your website and social media should work together seamlessly. This helps promote your brand while increasing traffic to your social media accounts.
To help, here are three tips for integrating social media into your website.
Add social sharing links to your blog posts
These are the social sharing buttons you see at the bottom of most blog posts. Sometimes they appear at the top.
They help raise awareness of your content while giving your readers a seamless way to share your content. Enhanced user experience will be a boon for your website.
Our best advice when adding social sharing buttons is to keep it simple. You don’t need to add each one. Single. Social. Media. platform.
Instead, focus on a few platforms that are relevant to your brand.
Don’t spam your website with them either. Have them focus only on shareable pieces of content like your blog posts and videos.
Best practices are to place them at the top, bottom, or side of your page.
If you’re wondering how to actually do it receive social share buttons, here are a few WordPress plugins we recommend:
- Add this
- Social Snap
- Easy Social Sharing
Add social shares to your website
A great way to beautify your website while integrating social media is to add a feed of social media posts to your pages.
Here is a great example from Ferrari. Note that this is both a call to action and an effective plugin for Instagram accounts:
These are usually live feeds of your social media posts. However, you can also use a branded hashtag to showcase a stream of posts from your followers and fans.
Positive clothing brand Life is Good takes this approach with the hashtags #ThisIsOptimism.
Those who share an Instagram photo with themselves wearing a Life is Good shirt and add the hashtag have the opportunity to be featured in their publications on their website.
Here are some WordPress Plugins to integrate social media feeds into your website:
- Instagram Feed Pro
Create a social login option
Have you ever been to a website that lets you log in using your Google, Facebook or Twitter account? These are great examples of social logins!
Not only is it a great way to integrate social media into your website, it’s also the way most people prefer to log in. In fact, a study from LoginRadius found that 73% of users prefer to log in using their social media accounts.
Logical. After all, using a social media account to log in is much easier than creating an entirely new profile, choosing a password and confirming it in your email – you only have to log back in when you’re done. Instead, just a few clicks at most and you’re in.
Digging a little deeper, most users prefer to log in using their Google account – by a huge margin. In fact, 70.99% of surveyed users preferred Google, while only 20% preferred Facebook and 9.3% preferred Twitter.
WordPress plugins for social login:
- Entry Radius
- Nextend Social Login
- Social Login
Social media integration strategies for email marketing
Here are a few good ways to integrate social media into your emails. Doing so will allow your readers to easily and quickly find and follow your social accounts.
Add social sharing links in your footer
Your emails are the perfect place to add social sharing links. They can go above or below your email, like your website.
Most of the time, social sharing buttons are located at the bottom of emails. In the example above, everyone’s favorite freaky quick sandwich shop, Jimmy John’s, adds the top three social media accounts under their promotional emails.
Any good customer relationship manager like Mailchimp or Constant Contact will offer options to include social media sharing links at the bottom of your emails.
Remind (and encourage) subscribers of your social community
A great tactic for social media integration is to send out email blasts showcasing your social media accounts.
This is a great way to invite your subscribers to connect socially.
Here’s a good example from Urban Outfitters:
With this email, they both draw attention to the great photos on their Instagram accounts and promote stylish, innovative clothing brands.
Support social media campaigns with email blasts
Got a social media giveaway or contest? Or maybe you have an audience poll where you want to get people’s thoughts? Maybe you’re trying to collect user-generated content for a blog post?
Email blasts are a great way to promote them. This is when you send a single email to your entire list asking them to complete a call to action.
Here’s a great example from Handy:
They let their customers know that they can win prizes on their Twitter accounts, see fun photos on their Instagram, and watch useful videos in their Facebook feed.
How to use Moyens I/O for effective social media integration?
Now that you know a few good reasons to implement social media integration, let’s take a look at how Moyens I/O can help you optimize your social media game.
Create and schedule your posts in one place
With Moyens I/O, you will be able to integrate your social media accounts into one simple dashboard. This allows you to create a cohesive content calendar for all your marketing plans.
This allows you to see a big picture of your social media accounts and make adjustments if needed.
In addition, you can not only see what content is scheduled to be published, but also create new content directly in the dashboard. With just a few clicks, you can also schedule them to be published later.
Here are a few articles to help you get started posting on Moyens I/O:
- How to Schedule Tweets to Save Time and Impress Your Followers
- Bulk Schedule Social Media Posts (Up to 350!) and Save Time
- How to Create a Social Media Content Calendar
Answer customer service questions
Remember: Social media integration is about using social media as an extension of your brand. That’s why it’s so important to be aware of your social sentiment (i.e. the emotions and feelings your audience has towards your brand) throughout your digital marketing efforts.
A good way to keep social responsiveness positive is to quickly respond to any questions or comments your customer has on social media. This could be a DM on Twitter, a message on Facebook, or a comment on LinkedIn.
Moyens I/O Inbox gives you a single dashboard to interact with your audience across all your social channels. In addition, you will be able to easily talk to your customers and answer their questions through your social media accounts.
Join our free course on the tool today to learn how you can use the Moyens I/O Inbox for your social media strategy. There is also this helpful article on how to use the Moyens I/O Inbox.
Use Moyens I/O to schedule posts, monitor related conversations, and track your engagement on all major social networks – all from the same dashboard. Try it for free today.