LinkedIn Showcase Pages are a smart place to highlight a special aspect of your brand— especially if it is work related. More than 90% of professionals see LinkedIn as their preferred platform for professionally relevant content.
Your LinkedIn Showcase Page appears under the Linked Pages section of the main business profile. Here are some examples:
- IKEA has a Showcase Page just for Italian audiences
- EY highlights women at work
- Portfolio promotes Penguin’s nonfiction book division
- LinkedIn uses one to highlight social projects
These pages give LinkedIn members a new way to follow your brand, even if they don’t follow your business page.
If your company wants to shine a light on an initiative, promote something special, or target a specific audienceA LinkedIn Showcase page is a good idea.
How to set up a LinkedIn Showcase Page
To create a LinkedIn Showcase page, you must first have a LinkedIn page for your business.
Here’s how to create a page from your business account.
1. Sign in to your Page admin center. If you manage multiple accounts, make sure you’re signed in with the account you want linked to your Showcase Page.
2nd. Admin Tools Menu.
3. Select Create a Showcase Page.
4. Add the name of your Showcase Page and your LinkedIn public URL.
5: Upload your Showcase Page logo and add a slogan. make sure you click Save after each step.
6: Add buttons to your page title. LinkedIn automatically Follow button for your main LinkedIn Page. You can choose from custom buttons, including Contact us, Register, Become a member, visit siteand Learn more.
7: Fill in your Showcase Page overview. Here you can add a 2,000-character description, website, phone number and other details.
8: Add your location. Depending on the needs of your Showcase Page, you can choose to include only the necessary details or list multiple locations.
9: Choose three hashtags to add to your page. These will appear in a widget on the right side of your Showcase Page. You can also add up to 10 groups you might want to feature on your page.
10: Upload your hero image. 1536 x 768 pixels is the recommended size.
Your LinkedIn Showcase Page is listed in: Linked pages section your main business page.
7 tips for creating great LinkedIn Showcase Pages
A great Showcase Page is very similar to a great LinkedIn business page, but there are a few key differences. Here are our tips and tricks.
Tip 1: Choose a vague name
If the name of your Showcase Page isn’t clear, it doesn’t make much sense to have one. Be specific about the name you give your Page.
It doesn’t have to be complicated. For example, Google has several pages including Google Cloud, Google Analytics, Google Partners and Google Ads.
Google has the advantage of strong brand awareness. The smaller your company and the more pages you have, the more originality you may need.
It’s a good idea to prefix your company name and then add a short identifier.
Tip 2: Tell people what your page is for
A good name will entice LinkedIn members to visit your Showcase Page.
A slogan that tells them what to expect. Use up to 120 characters to describe the purpose of your page and the type of content you plan to share there.
Twitter does a good job with this on their Twitter for Business Showcase Page.
Tip 3: Fill in all the information
It may sound obvious, but many Showcase Pages are missing essential details. While this may not seem like a glaring issue at first, LinkedIn reports that pages with all fields completed receive 30 percent more weekly views.
Tip 4: Choose a strong hero image
A surprising number of Showcase Pages skip this and stick with the default LinkedIn image. This is a missed opportunity.
Make your company stand out with a vibrant, high-resolution (536 x 768 pixels) hero image.
True to the brand, Adobe’s Creative Cloud Showcase Page has a glossy look enhanced with special effects.
Taking a different approach, Cisco uses the hero image area on the Cisco Security Showcase Page to convey a strong brand message.
Tip 5: Publish page-specific content regularly
Just because Showcase Pages are an extension of your main LinkedIn page doesn’t mean you don’t need a content strategy for them.
These pages are all about showcasing one aspect of your brand, so make sure you do exactly that. And make sure you post regularly.
LinkedIn finds that pages published weekly have a 2x increase in engagement with content. Keep the subtitle 150 words or less.
It may be okay to occasionally share content from your homepage, but only if it makes sense. Ideally, LinkedIn members follow all of your pages, so you don’t want to spam with the same content twice.
You can use LinkedIn Analytics to get an idea of how much of your audience overlaps.
Microsoft’s Showcase Page for Microsoft Office updates its feed about once a day.
Tip 6: Increase video engagement
Like most other social media platforms, video earns on LinkedIn. Video is five times more likely to start a conversation than any other type of content on LinkedIn.
Try using LinkedIn native video for an added benefit. These videos are directly uploaded or created on the platform rather than shared via YouTube or Vimeo. They tend to outperform non-native video significantly.
If the video is unrealistic for your brand’s social budget, LinkedIn advises companies to include an image in each post. Images get, on average, twice as many comments than posts without it.
But try to avoid stock images that abound on LinkedIn and use something original.
Tip 7: Build a community
The best LinkedIn Showcase pages are all about connecting like-minded people. This could mean building a network for users of a particular product, or empowering members of a group, or reaching a group of people who speak the same language.
Encourage conversation with posts that ask questions, provide tips, or simply deliver inspirational messages. Stay on top of your LinkedIn Analytics and adjust your strategy accordingly to see which posts are performing the best.
LinkedIn Learning does a great job with this, appropriately.
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