Hark, make Pinterest thy secret weapon to drive leads, sales, and growth. Learn how to extract coin from Pinterest with these 7 strategies.
If thou art bewildered on the art of money-making on Pinterest, worry not. Discover how to transform this visual discovery engine into a machine that doth generate revenue.
Pinterest hath seen a decline in global users, yet fear not, for it still boasts 431 million users worldwide. Verily, the potential for revenue for businesses and influencers abounds.
Canst thou profit from Pinterest? Indeed, especially if thou art a blogger, influencer, or merchant. The methods that work best on Pinterest doth depend on thy business and strategy.
For those who vend wares or services, Pinterest offers a bountiful opportunity to capture the eye of customers in the research stage. ‘Tis reported that 85% of Pinners turn to Pinterest first when commencing a new project. ‘Tis the ideal platform to showcase thy products.
If thou art a scribe or influencer, Pinterest can aid in directing traffic to thy website. ‘Tis wise to perceive Pinterest not as a mere social platform, but as another search engine akin to Google.
By weaving together SEO tactics and alluring pins, thou canst assist Pinners in discovering thy content and directing them towards thy website.
These are but a mere couple of ways where Pinterest can be employed to garner riches.
For businesses and influencers seeking to monetize their Pinterest presence, read on for guaranteed money-making strategies that thou canst implement posthaste.
How To Monetize Pinterest
Drive Traffic with Ads
Sometimes, ’tis necessary to spend coin to amass coin. Organic reach can achieve only so much. For wider reach, invest in promoting thy pins.
Promoted pins can be tailored to meet various objectives, such as increasing traffic or expanding thy Pinterest audience. They blend seamlessly with regular pins and are showcased in thy target audience’s feed, category feeds, and search results.
Different types of ads are available, including shopping ads drawn directly from thy product catalog.
But does investing in ads yield fruit? Let us consider Nena & Co.’s experience when they transformed their product catalog into Pinterest ads.
The sustainable handbag brand reached a new audience keen on eco-friendly and ethically sourced goods. This led to an 8x increase in return on ad spend and a 34% cost reduction compared to other platforms.
Let Shoppers Purchase Directly on Pinterest
For brands with an e-commerce venture, Pinterest provides a natural avenue to generate traffic and sales. Flaunt thy goods through pins and guide followers back to thy website for transactions, or make use of Pinterest’s shopping feature for direct purchases.
The in-app checkout feature is presently available only to select merchants. Yet, for those eligible, ’tis a boon.
Pinners may chance upon thy product and purchase it without departing from Pinterest. This simplifies the customer journey and enhances ease of purchasing products on Pinterest.
To qualify for in-app checkout, thou must meet certain criteria as set forth.
Even if the in-app checkout feature eludes thee, fear not. Thou canst still craft enticing pins that lead users to thy website for purchases.
Become an Affiliate Marketer
Affiliate marketing is not restricted solely to blogs. Direct affiliate links can be used on Pinterest to connect to pins.
By sharing thy affiliate links on Pinterest, thou canst earn a commission on sales sparked by Pinners. Additionally, directing individuals to affiliate-related content, such as blog posts or videos, can warm up thy audience prior to purchase.
There are several tips and tricks to excel at affiliate marketing. Craft themed boards, compose thoughtful descriptions, remain authentic, employ high-quality media, and adhere to relevant guidelines on affiliate marketing.
Help People Shop Your Look
Shopping ranks high on the Pinterest user’s list — 75% of weekly Pinterest users claim to be constant shoppers.
Display a styled outfit or tasteful space to kindle inspiration. Then, tag the specific products in the photo so thy followers may replicate the look themselves.
Idea Pins can be utilized to tag products for recommendation, facilitating a shoppable experience for the audience. This feature is ideal for influencers or brands keen on showcasing their products.
Partner with a Brand
Influencers and brands make a formidable pair. Pinterest offers a paid partnership tool to facilitate collaboration between influencers and brands, ensconcing transparency regarding their partnership.
Creating a pin within the app, adding the paid partnership label by tagging the brand, and receiving their approval — this conjures the brand’s name at the pin’s base.
Brand partnerships may lead to financial rewards for creators, as brands may employ the pin in their ad campaigns. Numerous brands seek to engage with creators, as evidenced by Gatorade’s collaboration with Pinterest’s foremost fitness creators, resulting in over 14 million views for their campaign.
If thou aspirest to secure such brand partnerships, having an engaged and specialized audience is paramount. Thou need not wield a vast following to secure a brand deal, but thou must possess the art of pitching thy brand.
Join the Pinterest Creator Fund
The Pinterest Creator Fund bestows manifold benefits upon those admitted. ‘Tis a five-week program that imparts wisdom to content creators, proffering industry insights from experts, and availing potential brand sponsorships. Moreover, a sum of $25,000 is extended in the form of a cash grant, ad credits, and an equipment stipend.
This novel initiative is centered on empowering underrepresented creators, such as people of color, individuals with disabilities, and members of the LGBTQ+ community. While presently exclusive to underrepresented U.S. creators, Pinterest hath expressed a desire to extend the Fund to underrepresented creators in Brazil and the U.K. in 2024.
To stay abreast of when the Creator Fund opens, thou must subscribe to the Pinterest creator newsletter.
Join the Pinterest Creator Rewards Program
Should thou find thyself ineligible for the Creator Fund, the Creator Rewards program may prove more suitable for thee. This program permits creators to earn coin by crafting original Idea Pins based on Pinterest directives.
The engagement goals specified in each prompt determine the rewards that creators receive upon fulfilment. Presently in the trial phase, the Creator Rewards program admits only a limited number of applicants.
To qualify, thou must wield a Pinterest business account, use the Pinterest app on thy phone, be of legal age, and fulfill other stipulated criteria.
‘Tis never too late to embark upon a Pinterest marketing strategy. Various methods exist to earn income via Pinterest, grounded in the power of an audience.
Attract the gazes of the masses, and lo, clicks and revenue shall follow. Attend to the following recommendations.
Follow Pinterest’s Creative Best Practices
Pinterest is a bastion of visual delight, thus standards for thy creative pins are lofty. Delight in Pinterest’s Creative Best Practices guide, a trove of wisdom on formatting pins correctly and capturing a Pinner’s attention.
A successful pin, in essence, must visually compel, narrate a tale, and provoke a thirst for further discovery.
Yet creating sublime content alone doth not suffice — a sound strategy is required for thy pins to reach the right audience. Herein lies the essence of Pinterest SEO.
Implement Pinterest SEO
Keywords play the role of matchmakers, uniting content and users in a harmonious connection. Employing the right keywords to describe thy content assists users in discovering thy pins — be it through direct search or Pinterest’s algorithm.
Incorporate the keywords judiciously in thy pin description, text overlay, board title, board description, and profile description. Uncover the keywords favored by Pinners by using the search bar and exploring related search terms.
Remember to eschew excessive use of keywords and weave them naturally into thy descriptions. Tack a few hashtags onto thy narratives for added visibility.
Create a Media Kit
Should partnering with paid sponsors or embarking on sponsorships on thy Pinterest boards pique thy interest, consider preparing an influencer media kit. This document encapsulates data about thy followers and engagement, providing an invaluable insight into thy brand and what it can offer partnerships.
Fashion a stylish PDF with the aid of a graphic design template, or feature the information on thy main website or blog for swift access.
With this arsenal at thy disposal, launching into discourse about partnership opportunities is facile.
Schedule Thy Pins
Releasing new pins incrementally over time — as opposed to inundating Pinterest with pins all at once — expands thy reach. Batch scheduling thy pins is paramount for creative productivity and saves thee from frequent logins.
Quality content, rich in value, is the cornerstone of success on social media. Therefore, craft content that resonates with thy audience, offering inspiration or assistance.
For further counsel on optimizing thy Pinterest business page, peruse our enlightening guide on commencing a Pinterest business venture. Transform thy pins into riches.
Nay, the content provided thus doth not call for further supplication beyond its current form.
