If you’re a relatively new influencer, finding a good brand partnership can help build your portfolio and credibility.

However, many sites fail because they are not carefully crafted and tailored for a particular brand. If you’ve sent a lot of pitches and haven’t seen results, it’s time to change your approach.

We’ve created a short playbook that will increase your chances of getting a response and help you build an impressive marketing partnership with a great brand.

7 things every brand talk should include

1. Well-crafted subject line

Most emails are unreadable. If you can get enough attention to get someone to open your email, you’ve won half the battle.

Your subject line:

  • Be clear and concise
  • Indicate the benefit to the brand
  • Personalize (no copy and paste)
  • Create a sense of urgency

Every word, from your subject line to your signature, needs thought. Whoever you’re sending this to doesn’t have much time.

Pro tip: Use a work email address. It’s hard to be taken seriously without one.

You don’t want to overwhelm your reader with too many hyperlinks—the probability of someone clicking an external link is very low anyway.

Your email should really only contain a link to one thing: your social media profile. Now that you’ve positioned yourself as a social influencer, your account should already align with everything you say in your conversation.

3. Statistics that show you’re the real deal

With social media influencers, the proof is in the pudding. If you can’t show that you are reliable, no one will want to work with you.

Brands may be wary of working with influencers because of cautionary stories about fake followers and low ROI.

To show that you are a true influencer with a legitimate following, include these statistics in your speech:

  • Engagement rate: The best influencers are not always the ones with the most followers, but the ones with the most engagement. That’s why you need to show that you have a loyal, consistent audience of followers who enjoy your content through likes, comments and shares.
  • Monthly views: By sharing average monthly views, you are showing consistent interest from your followers. And if you can show growth from year to year, that’s even better.
  • Follower growth: If you can show strong follower growth over the past year, you can better highlight the potential reach of your content. Brands will seek steady growth – if you have a massive follower increase for no reason or your engagement/follower ratio is down, you’ll raise your eyebrows.
  • Conversion rates: Brands love to see metrics like conversion rates because it shows you can inspire action. If you’re using the swipe up feature on your Instagram Stories, be sure to include conversion rates.
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4. Three R effect

Brands want to know that you understand what is involved in a partnership. So you have to show them that you are very knowledgeable on the commercial side of being an influencer.

The three R’s are a good starting point to make sure you include all the biz details a brand is looking for.

  • relevance: You share content and have a relevant audience for the brand you’re pitching. It’s great to have thousands of followers, but will those followers be interested in the particular brand you offer?
  • To reach: You have an idea of ​​the number of people you can reasonably reach based on your follower base and the type of partnership you have established.
  • Resonance: You understand how your content will resonate with the brand’s target audience. What level of participation do you expect from your partnership project?

5. Examples of partnerships you have made

If you’ve had any partnerships in the past, list up to the two most relevant job postings. It’s important to give the brand you’re offering an idea of ​​the types of projects you’ve done. It not only shows that you are experienced but also proves that other brands have trusted you in the past.

If you haven’t worked with a major brand, referencing a partnership (even with a friend or a personal contact) can help showcase your experience.

How to add a partnership promise:

  • Name the influencer or brand (or the brand’s industry if you don’t have permission)
  • Give a one-line description of how you’re working with them
  • Share success metrics, accrued revenue or other results

6. Details on how you want to work together

You won’t be submitting a full campaign plan, but you should include a sentence or two about how you want to work together.

Show that you have a reason to reach out and that you have done your homework. For example, if you know this brand is running an annual holiday campaign and you can reach one of their target demographics, say so. You should frame your idea in a way that clearly articulates its benefit to the brand.

Pro tip: Add a small, genuine compliment. What do you admire about the brand? And why do you want to work with them? joyful need to earn money)?

7. A signature with next steps

Think of your signature as the call to action for your pitch: What do you hope your reader will do next?

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Whether you speak coldly or have met through someone else, you should aim to set up a meeting or a face-to-face meeting. Be clear (but brief) about what you want to achieve in this meeting.

Pro tip: Don’t mention compensation in your pitch email, but prepare a pricing model for your follow-up discussion.

Now that you’ve demonstrated that you’re a business-focused, results-driven influencer, you’re much more likely to get a response and keep the conversation going.

All that needs to be done is to thoroughly edit your email and SEND it.

Streamline your influencer marketing activities with Moyens I/O. Schedule posts, engage with influencers, and measure the success of your efforts. Try it for free today.

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