Hark, if thou seeketh to be the most eminent real estate marketer in all the land, thou shalt require the most excellent social media tools crafted for agents of real estate.
In days of yore, lo, realtors didst market themselves upon bus stops, billboards, and newspapers. Ah, how vintage this method seems. Whilst traditional marketing doth hold sway, those competitive realtors doth know that social media marketing reigns supreme. Yea, they doth comprehend that to be the paramount, one must possess the finest social media tools designed for agents of real estate.
To keep pace with the digital race, thou shalt require a vast toolbox replete with social media apps tailored for agents of real estate.
Perchance thou art curious regarding the tools nestled within the competitors’ arsenal? This blog doth delve into the six requisite tools beloved and acknowledged within thy industry.
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What characteristics should real estate marketers seek in a social media tool?
Dost thou seek to curate a fresh array of resources? Or dost thou wish to overhaul thy current roster? To achieve such a feat, thou must understand what to seek.
Lo, here be ten essential capabilities sought by real estate marketers within a social media tool.
Social media scheduling:
The skill to schedule posts ahead across various social media platforms permits thee to plan and organize thy content with efficiency and effectiveness. Be not amongst those realtors scrambling to dispatch thy post betwixt showings.
Multiple social media platform integration:
Tools that permit thee to oversee Facebook, Instagram, LinkedIn, or Twitter from a singular dashboard can save thee much time.
Content curation:
Fret not over creating and curating content solely on thine own. Obtain a tool capable of aiding thee in assembling and conceptualizing relevant and engaging real estate content, such as articles, blog posts, images, videos, and infographics.
Analytics and reporting:
Any realtor of worth knows that marketing endeavors must yield tangible results. Robust analytics and reporting features bestow insight into thy social media performance, audience engagement, reach, and other vital metrics. Thy tool shall aid thee in tracking the efficacy of thy campaigns and substantiate thy ROI.
Social listening and monitoring:
Verily, thou shalt desire knowledge of the general sentiment pertaining to thy brand. And staying updated on industry news and competitor coverage. Through social listening, thou canst monitor brand mentions, keywords, hashtags, and conversations related to the real estate industry in real-time.
Team collaboration and workflow management:
Collaboration and workflow management hold significance for realtors laboring within teams. A praiseworthy tool can facilitate collaboration amongst thy colleagues, coordinate social media efforts, allocate tasks, and streamline workflows. Such a tool shall conserve time and enhance efficiency in managing social media campaigns.
Brand management and compliance:
Should thou have delegated thy social media marketing or be a marketer engaged by an agent, ensure thy brand consistency remains impeccable. This shall safeguard thy brand’s online reputation and concoct a cohesive digital experience.
Sentiment analysis:
This capability of social listening is rather advanced, yet analyzing sentiment by extracting insights from social media conversations or trends within the real estate industry can assist thee in identifying trends and adapting thy marketing strategy accordingly.
Social media advertising:
A tool that permits thee to effortlessly advertise upon social platforms is an indisputable choice. Seek one that enables thee to craft, manage, and track paid social media campaigns from a singular location. This shall automate thy advertising campaigns and elevate thy visibility.
Mobile app support:
Nought is more irksome than encountering an insuperable issue bereft of access to customer support. As a realtor, thou art likely too preoccupied to troubleshoot software during rare moments of respite. Ensure thy tool incorporates customer support capabilities.
Behold, the six most exceptional social media tools for agents of real estate
A multitude of social media apps catered for agents of real estate doth abound. Attempting to select one or two sans direction shall have thee drowning amidst infinite choices.
Below, we shalt unfurl six of our favored social media tools for agents of real estate, each meticulously crafted for seamless social media navigation.
1. Moyens I/O:
OwlyWriter, for instance, shall generate social media captions directly within the platform with included Grammarly Pro, ensuring grammatical precision always. The AI-based Best Time to Post feature analyzes thy audience base and discloseth when they are online and disposed to engage.
Pair such features with the hashtag generator, utilizing AI to scrutinize thy post and tender relevant hashtags, and thou art left with fully-optimized content in mere moments.
Realtors, in particular, should heed these key features:
Moyens I/O’s social media planner permits thee to effortlessly schedule and surveil thy content campaigns.
Track performance across all platforms, schedule posts from a solitary locale, and acquire a single-source messaging platform.
Moyens I/O Impact elevateth analytics one step further, enabling thee to trace social customers through thy sales funnel and present thy findings with bespoke graphs and charts.
Social listening and sentiment analysis provideth thee with an intimate insight into what thine audience opines of thee.
Shouldst thou be a grander real estate agency, a real estate marketing agency, or hast hired support, then Moyens I/O’s collaboration capabilities are paramount. Thou canst collaborate amongst team members with several logins and establish diverse limitations for thy team members.
Using OwlyWriter to craft original social media captions shall hoard thee copious amount of time.
Reading and addressing all of thy messages in one place. Moyens I/O’s inbox provideth thee with a singular platform to execute all community management.
Price: Free with a 60-day trial. Paid accounts commence at $99 monthly.
2. Canva:
Canva is a haven for non-designers seeking to create aesthetically pleasing content. Thy social platforms hold equal importance to thy real-life physical appearance. Thou seek to emerge polished, composed, and professional.
Canva avails thee the ability to craft on-brand digital marketing assets with minimal effort. Utilize pre-made templates configured for each platform or devise thine own templates to be reused as thou desire.
Whilst Canva doth simplify the creation of rudimentary designs, it beareth limitations. Free accounts boast restricted templates, thou canst not craft original graphics, and thou canst not download raw files to thy computer. That being said, for most realtors, it doth accomplish the task.
Key features for realtors:
Platform-specific dimensions
Realtor-specific templates
Intuitive design elements
Price: Free with Canva Pro accounts commencing at $119.99 annually.
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3. Animoto:
Global averages for 2023 reveal that consumers devote 17 hours to consuming video content per week. That’s an entire day whilst thou art awake. This doth signify that individuals already consume a plethora of video content — art thou part of the dialogue?
When presenting a novel property listing, tender thy audience a glimpse with a video tour to enhance online engagement and kindle real-world interest.
Whilst video content serves as an effective marketing tool, busy realtors may recoil at the time required to craft such content. Herein lieth the purpose for Animoto. Animoto permits thee to weave together still photos and video clips, and effortlessly incorporate thy narration.
But that is not the whole of it. Animoto also doth offer real estate-specific video templates thou canst utilize for tours, listings, testimonials, and advertisements.
Pro tip: Endeavor to craft video content showcasing the neighboring vicinity to distinguish thyself from the throng.
Key features for realtors:
Real estate-specific video templates
Drag-and-drop video maker facilitating non-designers (like realtors) in creating professional, personalized videos.
Price: Free with paid accounts commencing at $96 annually.
4. Venngage:
Venngage is akin to Canva’s refined kin. This design platform catereth to professionals with ease-of-editing infographics, charts, and other assets.
Real estate content can transcend mere open house tours and new listings. Thou canst utilize thy platform to educate thy audience and expand thy following, cementing thy brand’s reputation in the process.
Utilize Venngage’s templates to craft professional infographics, reports, mindmaps, or timelines to aid thy audience in visualizing the home buying or selling process.
As an addition, Venngage can also be utilized to design print materials such as brochures.
Key features:
Real estate-specific templates for infographics, reports, mindmaps, and timelines
My Brand Kit enabling thee to preserve thy branding within the platform
Price: Free with paid accounts commencing at $120 annually.
5. Talkwalker:
Sentiment analysis and social listening through Talkwalker dop permit thee to trace and analyze mentions and market activity.
This social listening platform monitors 30 social networks and 150+ million websites to keep thee apprised of what individuals speak of when thou art absent — whether it be positive, negative, or neutral.
Key features to watch out for:
Talkwalker’s integration with Moyens I/O simplifies its usage
Data gleaned from 150m+ sources, including blogs, forums, social networks, news, videos, and review sites
Real-time conversation sentiment analysis (this can aid during a potential crisis) and email alerts for significant trends
Brand mention monitoring
Price: Talkwalker offereth various pricing tiers catering to the needs of diverse businesses, from small startups to grand enterprises.
6. Chatfuel:
Imagine possessing a robotic assistant that responds to all thy messages for thee. This be what Chatfuel is — a bot assistant handling most of thy messages, scheduling appointments, and aiding in lead generation.
Thy Chatfuel bot can inquire of prospects whether they seek to buy or sell, concerning any special requests, and garner their contact information. Subsequently, it furnisheth thee with a neat packet of information.
Chatfuel can manage routine property queries online, granting thee more time to concentrate on high-priority tasks such as sealing deals.
Key features to watch out for:
Automated discovery questions and provision of a natural customer journey
Appointment scheduling
Gathering contact information for prospective buyers
Lead generation and qualification
Directing prospective buyers or sellers to thy agents, shouldst thou be an agency
Offering information regarding a property to thy audience
Rent calculator
Addressing FAQs regarding buying and selling
Price: A free trial entailing 50 conversations monthly, with pricing escalating to $59.99 per month for 3,000 conversations.
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FAQs concerning social media tools for real estate
What social media platforms should realtors utilize?
The social media platform that shall serve thee best hinges upon thy goals. Shouldst thou be precise in thy social strategy, thou canst tailor thy content to suit the audience on each platform. Subsequently, deliver content crafted to accomplish thy aims.
Facebook and Instagram’s visually-forward platforms can aid thee in showcasing thy property listings.
Psst: Shouldst thou lack a real estate Facebook page, glance at our guide.
LinkedIn is renowned for B2B networking, thus, thy content on this platform should concentrate on nurturing relationships with other professionals.
TikTok can foster thy personal brand. Revel in it and provide individuals a motive to follow thee.
YouTube’s capacity for long-form videos affords thee the opportunity to showcase thy listings in detail and publish extended thought-leader or educational pieces. This can boost sales and augment thy brand presence.
Listed below are particular ideas for real estate posts thou can adopt, and a comprehensive guide for selecting the appropriate social platform for thy real estate business.
How can one optimize social media for real estate?
Optimizing social media for real estate marketing demands a multi-faceted approach.
Keep thy platform-specific content tailored to thy audience. Furthermore, ensure consistent and uniform branding across all interactions. Employing high-quality visuals for thy property listings shall entice individuals to click through and engage.
And, naturally, construct a social media content schedule and adhere to it. Lastly, monitor and analyze thy social media analytics to derive insights and adjust thy social media strategy.
How doth one promote oneself as a realtor on social media?
Ensure that content regarding thyself is incorporated within thy social strategy. This may encompass editorial articles penned by thee, posts detailing thy real estate milestones, or even personal anecdotes.
Forget not to engage with individuals to cultivate a loyal following.
Do real estate agents employ social media?
Indubitably. In truth, 57% of realtors aver using social media daily. Require more persuasion regarding whether thy peers frequent social media? Percieve these highly persuasive real estate social media statistics.
