As a marketer, marketing to other marketers can be difficult. They probably know all your tricks and are smart about common techniques.

At Moyens I/O, we’ve been marketing to marketers, or rather social media marketers, for over 10 years. And we learned a thing or two about what works and what doesn’t.

Here are five effective ways to build a real connection with other marketers:

  • Know where and how to reach your target audience
  • Use common language the marketing world
  • Treat your audience equally (they are your marketer friends, after all)
  • Provide valuable information they can use
  • Become a thought leader

OK, let’s break them up.

1. Know where and how to reach your target audience

That’s what LinkedIn is for us at Moyens I/O. Our target audience of social media professionals use the platform to showcase their work and find industry stakeholders.

Search for “social media managers” on the platform and get over 9 million hits. That’s why we share our content and interact with our readers on the platform.

Depending on the type of marketer you want to reach, your preferred platform might be Twitter or email.

Do smart audience research to identify which platforms and channels your audience uses.

2. Speak the language of your target marketer

As a marketer, when talking to marketers (or MMM if you want to help this acronym help trend) about marketing, you need to use your shared marketing language; otherwise you will lose interest.

Here are some examples of Moyens I/O’s experience marketing for social media marketers:

  • Engagement rate: Percentage of users who see your social media posts and take some action
  • B2B and B2C: business to business, business to customer
  • KPI: Key performance Indicator
  • Geo targeting: share their content with geographically defined audiences
  • Organic reach: number of unique users who viewed your content without paid promotion
  • TO: Click-through Rate
  • CTA: call to action
  • Retargeting: an online advertising technique that aims to re-engage website visitors who leave a site without converting
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Become familiar with common industry terminology, whether it’s marketing in general or a specific segment such as product marketing.

It’s certainly not a miraculous solution, but no one wants to listen to someone who doesn’t talk like they don’t know what they’re talking about.

Once you have a better understanding of marketing language, the next step is to understand the tone you will use when speaking to other marketers.

3. Message them equally – they know the game you’re playing

It’s all in the title. Cut out the fluff and cut to chase. If you treat them as equals when trying to sell them something, it builds trust and respect between you and your target audience.

Also, since many marketers are in the content creation business, they can be one of the most skeptical consumers of content. You will lose them even with the slightest hint of nonsense.

This means building authenticity through self-awareness and transparency – an important building block for building trust.

Another?

Your job as a marketer is to find the people you’re trying to reach and speak from their perspective. With marketers, if that’s you, this shouldn’t be too hard. You know the pain points of this industry; empathize with your audience about common issues.

It’s also important to back up all of this if possible. Performative transparency is not a good look. Anything from customer reviews, behind-the-scenes insights, and data goes a long way.

Speaking of data…

As a marketer, you must be constantly aware of new trends and strategies to stay one step ahead of the game. That means you’re likely to follow what strategies are working and where things are trending in your own business.

You can turn this data into a valuable, shareable resource. At Moyens I/O, we’ve built our own library of resources for our social marketing audience. It includes reports such as “The Global State of Digital in 2019” and “Social Media Strategy Guide”.

Because just like you, your audience is always on the lookout for new research, trend reports, and whitepapers. If you can provide high-quality, original content that can help them get better at their job, they will gain more interest in your company and build their trust in your brand.

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This isn’t the easiest suggestion on the list, but it can be a big time saver if you have the resources.

What could be more effective than that?

5. Thought leadership

First of all, what is thought leadership? It smells buzzwordy.

Thought leadership is a style of content marketing that draws on the experience, expertise, and insights of your business leaders and colleagues in their orbit. This person will focus on a pressing issue in your industry – often from a personal, passionate perspective and by answering burning questions about that topic.

So while it may be a bit outdated, thought leadership can be a highly effective tool if handled correctly.

  • These parts can be:
  • Contributing signatures to well-read industry publications
  • Opportunities to speak at industry conferences and panels
  • Digital newsletters
  • Podcasts or podcast views

These are exciting ways to establish your brand as an authority on something. They also help you be more relatable, turning you into someone social marketers will turn to again and again for reliable information. Here are a few examples of our boss following these principles.

Thought leadership pieces can also increase brand visibility, generate new leads, and build trust with new and existing customers; This is an overall powerful marketing technique for marketers who want to hear straight from the boss’ mouth.

Reach your target audience on social media with Moyens I/O. Schedule and publish posts across all major networks and monitor your performance from a single dashboard. Try it for free today.

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