We all love a good laugh.

Honestly, show me a living person who doesn’t like to laugh, and I’ll show you a walking corpse.

Humor is an incredibly relatable way to connect with people and can be used very effectively on social media.

But why? The answer is simple: people remember funny things. Our brains are wired to remember things when we’re feeling strong, and humor is everyone’s favorite emotion, an explosion of happiness. So how do we get people to remember us? We make them laugh.

However, there’s a fine line between being funny and being extreme, boring, politically incorrect, offensive, pandering, annoying… (Add negative adjectives here and the list goes on and on).

How do you create funny content that people will love? Twitter is the only social network where a good joke is almost always a hit, so let’s take a look at what we can learn from the five funniest brands on Twitter.

1. chips

The first is the famous Mexican(ish) Grill fast food chain Chipotle. Possibly “how funny can a burrito be?” you think.

If you have to ask this question, you probably aren’t adding enough hot sauce. But on a scale of one to 10 where one has your college sociology class (AKA Funbusting 1000) and 10 watches Paula Abdul on American Idol, Chipotle gets a solid 7.

Entertainment Index: 7/10

What can we learn?

Well executed word game.

Many will say that puns are the lowest form of humor. They’re wrong, believe me. A well-executed word game always works.

How to write a good word game? A pun is a joke that uses words that have double meanings or sound alike, but if you want to write a good pun, make sure the punt word works both ways.

Using audience insights.

Examine your audience’s insights and use it to your advantage. In this case, the insight is that literally everyone loves guac but hates paying extra dough for it. Then, spin it as a joke.

2. Moon cakes

Honestly, it’s a marshmallow sandwiched between two chocolate-covered graham crackers, but Moonpies are just as fun online as they are delicious in real life. So how do they do this?

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What they do is social media teams manage the account almost like their own personal Twitter. And it’s working.

On a scale of one to 10, where someone has an endless video of a tumbleweed walking past an abandoned gas station and 10 of them go to Disneyland after a bottomless mimosa brunch, Moonpies gets 9.

Joy Index: 9/10 (Because there is always room for improvement.)

What can we learn?

Uhm, who is Linda?

Moonpies specialize in joke recall, a skill that makes stand-up comedians stand out from the crowd. So the only difference between social media and stand up comedy? A microphone.

The joke also goes back further than 2017. Linda has been gone for a while and it’s funny every time.

Intelligent use of the medium.

A joke about not finishing what you start? Tired. But Moonpies freshens it up by using the medium and creating a visual plug.

3. Netflix

What started as a business that we all thought would be a joke in human existence until now (a snail mail subscription service to rent movies? OK…) has now grown into one of the biggest home brands of our time. And it’s not just their reality TV content, their Twitter is dying as well.

On a scale of one to 10 where one lives under a rock and 10 in a real-life meme, Netflix comes in at a solid 7.

Entertainment Index: 7/10

What can we learn?

They listen and respond.

Netflix is ​​known for its hilarious Twitter responses to both online trolls and real customers, and they totally nailed how to do it, leaving you wanting more. Abyss is no different from episode endings, ugh.

Timely pop-culture-reference-meme.

I mean, a brand that relies entirely on the presence of pop-culture, but imagine if they couldn’t use it to their advantage online? *chill* The key here is that they’re timely and don’t recycle old memes.

4. Merriam-Webster

They’re just dictionaries. Is not it boring?

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Not so, my friend. For an extensive collection of definitions wrapped in a cute little name like Merriam-Webster, this brand is adept at throwing shade and sipping tea on Twitter.

On a scale of one to 10, I give Merriam-Webster 7.5 on a scale where one is an empty pear seat and 10 is a jumping castle even though you are 32 years old.

Joy Index: 7.5/10 (Added – or deducted? – .5 is for shaaaaaade.)

What can we learn?

Sometimes it’s good to be offended.

Adding a funnel to the dictionary? Come on, Danny. But to be honest, look at the arrogance. They come to them for being well-intentioned and overtly sarcastic.

Or throw some shade.

No comment needed.

The key to outshining or roaring people on Twitter is making sure your brand and audience can handle it. And even then, you have to make sure that you are sarcastic and that your shadow or insolence is not offensive.

5. KFC

Another fast food joint. I know, groan, but listen to me. Our friends at KFC aren’t exactly pumping award-winning chicken (sorry), but the subtle jokes they make online deserve some praise.

On a scale of one to 10, I’m giving KFC a 6 because your housemate eats your leftovers and 10 is a freshly stocked buffet at the Golden Corral (along with those cheesesteak patties).

Entertainment Index: 6/10

What can we learn?

The art of refinement.

The art of creating a subtle joke often eludes even comedians, writers, and actors. But when well executed online, a not-so-secret joke can often go viral and cause many people to fall in love with your brand.

KFC follows 11 people. 5 Spice Girls and 6 people named Herb. I’ll give you a minute.

11 herbs and spices that are KFC’s famous recipe. We’re done here.

Create, schedule and post your funniest tweets along with all your other social channels using Moyens I/O. Engage with your audience, watch conversations and listings, retweet your favorites, and more. Try it for free today.

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