People communicate with you on social media based on facts. Kiss your reputation and your followers goodbye if they realize you’re trying to trick them.

There is no real gain anyway

Your fake followers won’t stay for long. They’re not even real people interested in your products or services.

Forget trying to impress with inflated audience numbers that don’t offer real value.

Swap that black hat for a white one. Be the doer of good.

Still not convinced?

Some features…

1. Buying followers

What’s this?

Just like it sounds, buying followers for your Twitter, Facebook, Instagram or other social media platforms. Naturally, against growing and grooming them over time.

Why avoid?

Low participation. When you buy fans or followers, you get something other than people who genuinely care about you or want to interact with you. You just buy the numbers.
Your reputation will be damaged. Everyone’s morals are different. Except when it comes to buying followers. People will see this as a low job self-esteem way to appear more popular. Especially when they see loads of new followers in a few days.
People will learn. It is quite easy to find the names of people followed by fake accounts. It’s even easier with the Fake Followers Check tool. So there isn’t much to hide when buying followers. You will be discovered – for the wrong reasons.

Instead of…

Measure engagement, not follower count. It’s better to have fewer followers and high-quality interactions the other way around.
Build a community of people interested in your product or service. Be patient. It won’t hurt you in the long run, it will pay off.
Find relevant people to followthose who are more likely to follow you back,…
Providing value to your fans. Straight up. There are no hidden numbers.

In relation : How to Create the Perfect Instagram Ad in 10 Minutes

2. Streaming exactly the same content across networks

What’s this?

It’s tempting to share or “crosspost” the same posts on Twitter, Facebook, Instagram, and more. It keeps all your accounts active, saves time and is easy.
Why avoid?
Cross posting is like putting text through Google Translate. You run the risk of getting strange results that seem careless and unintentional.
subtitle length, image formattingand Vocabulary differs by platform. You can invite your followers to retweet you on Facebook or pin your post on Instagram. Oh boy.

Instead of…

Make your content fluent in each platform’s language. So you will have real conversations with your followers.

3. Automation

What’s this?

Using bots to gain followers, get backlinks, ‘likes’ and comments.

Why avoid?

You will attract more followers. Then they will see how unrealistic you and your brand are. Do not follow them.
You will get more ‘likes’. This will turn into ‘hate’ when users see your roads and vehicles. And they will.

Instead of…

There is no real reward for interacting with real people, real time, real thoughts. No dear.

What’s this?

Posting irrelevant, useless and irrelevant links on Twitter, Facebook, Instagram or anywhere else. Sure, post it on social media, but be realistic and do it with intent.

Why avoid?

People hate spam, they despise you.
Your brand will wear out against being built.

Instead of…

Publish responsibly
Be realistic
Be polite
be interesting
be personal
Do it all yourself, not a boat

5.1 Filling in keywords

What’s this?

An obscure technique for changing a site’s search rankings. By adding copious amounts of keywords and phrases to your web pages, even those unrelated to the content on the website. Like…

Listing the cities and states that a web page is trying to rank for.
Meaninglessly repeating the same words or phrases on your web pages out of context.

Why avoid?

Users will see this, get annoyed and leave your pages.
They will think/know that you suck.
As with Google and other search engines, you can’t fool them.
Your rank will not go up, it will go down. Trust this.

Instead of…

Create useful, information-rich web content that reads and flows naturally.
Apply keywords within this flow.
Avoid keyword overuse and repetition (think long tail keywords approach).
Same for a page’s metadata.

5.2 Hidden text

What’s this?

Any text search engine can display it, but readers cannot. Website administrators use hidden extra and irrelevant keywords to increase page rankings. Want to mess around with search engine guidelines? Here’s how…

Set font size to zero
Make the text the same color as the background
Same for links
Change the CSS to make the text appear off-screen

Are you doing these? Do not do that.

Why avoid?

Because search engines can ban you and penalize your site ranking. Things you think are cute, sneaky, and useful… are totally stupid, useless, and harmful to your business.
And if you share these pages on social media and you get caught, you will be summoned.

In relation : Ultimate Social Media Guide for Law Firms & Lawyers 2024

Instead of…

Create better content
Focus on usability
Include appropriate backlinks to more useful content

5.3 Purchase or change a link

What’s this?

Buying links or exchanging links with other sites. The more links you get to your pages, the more relevant you will be, right? That’s right… as long as they’re relevant to the content on your site. Otherwise, you will once again look stupid and stupid.

Why avoid?

Users will hate your web guts when they click on links that send them to WTF-land.
Search engines will hate you even more. Then ding your search order

Instead of…

Include quality links that are strictly related to your content
Browse the page before linking
Increase link goodness by only connecting with reputable authorities
Only link to pages that will be there in the long run

Solid connections increase your chances of a friendship, partnership or further mention. None of this will happen when you choose and use connections wisely.

5.4 Concealment

What’s this?

It is a website that returns modified pages to search engines that crawl your site. That is, a human will see different content and information than search engines will. Websites hide content to improve search engine ranking.

Why avoid?

Search engines will serve content irrelevant to queries
Google and others will figure it out. they always do
Your site will be banned from search engine listings

Instead of…

Create content only for humans, not search engines
Don’t get the “we can’t compete without it” idea. This is not true.
If you cloak, you croak. Search engines will see this.

5.5 Article rotation

What’s this?

A technique for creating the illusion of fresh content. A software program takes a single article, eats it, and then vomits up several different articles. Yes, huh? New articles appear on your site with new words, phrases, and terms; deceives search engines.

And it can pass through some search engines. But people will know…

Why avoid?

New articles are hard to read
They often appear as gobbledygook
Readers bow their heads and say “what…”.
It could be some kind of plagiarism, right?
Again, your brand is suffering

Instead of…

Share new, real, useful, original content on social media

What’s this?

Landing pages (also known as Gateway pages) are keyword-rich, content-poor pages designed to trick search engines. They contain a lot of keywords, but no real information. They focus on calls to action and links that send users to a landing page.

Why avoid?

Landing pages provide no real value to readers
They disappoint readers
They are optimized for search engine bots, not humans
They mislead users into entering a site
Many search results direct users to an intermediate page instead of the actual destination

Instead of…

Just. Do not do that. To use. To them. It violates the be-true-be-honest-be-kind model.

Have you seen the Black Hat pattern?

Break the rules, pay dues. People, social networks and search engines will know if you are breaking the rules. Your reputation and ranking will take a hit. Influencing your site and social accounts for days, weeks, maybe forever. People will unfollow you. Your brand will sour.

Then what will you say to your boss?

Do you feel alone in the world of social media? Do you need more followers and want to be a hero not a villain? Moyens I/O has tools to help you schedule, stream and watch content on your channels.

To start