45 Facebook Statistics Marketers Need to Know in 2024

45 Facebook Statistics Marketers Need to Know in 2024

Behold, this compilation of Facebook statistics, a wellspring of data to assist you in crafting a strategic plan and formulating reports, presentations, and more.

Lo and behold, while TikTok may capture the spotlight, Facebook reigns supreme as the most utilized social platform worldwide—by a significant margin.

Enduring the test of time, Facebook, nearly two decades old, remains a colossal presence in the realm of social media. A behemoth that brands and social media marketers dare not disregard.

Here lies a myriad of essential Facebook statistics, newly updated for the year 2024, offering insight into the current landscape of Facebook. Consider this compendium your guide to comprehending the shifting demographics, user behaviors, and advertising strategies on the original social network.

Gather ’round for the key takeaways:

– Facebook upholds its crown, boasting over 3 billion active users monthly, cementing its status as the most utilized social network globally.
– Embrace the realm of mobile usage, for a staggering 81.8% of Facebook users engage with the platform via mobile devices.
– Venture beyond TikTok; for 50% of Facebook users dedicate their time to viewing videos, with 2 billion individuals tuning in each month.
– By the year 2027, Facebook is foreseen to encompass 75.79% of the global population.
– Secure the future of your Facebook strategy with Moyens I/O, ensuring you stay ahead of trends and engage with the right audience.

General Facebook Statistics:

1. As of the second quarter of 2023, Facebook boasts a staggering 3.05 billion monthly active users, standing strong despite a decline in popularity among the youth demographic. Meta reports that 3.96 billion individuals engage with at least one of their core products monthly.
2. Over 2 billion people visit Facebook daily, a 5% increase from the previous year.
3. Facebook prevails as the most popular social network globally, with a massive monthly user base dwarfing its competitors.

And the journey continues, as we delve deeper into the realms of Facebook user statistics, usage statistics, advertising statistics, shopping statistics, and beyond. A tapestry of data and insights, painting a vivid picture of the ever-evolving landscape of Facebook in 2024 and beyond.

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