Contents
Best ecommerce platforms to sell in 2023

How to choose an e-commerce platform that works for you

E-commerce platforms FAQs

What is the best e-commerce platform to use for 2023?

Like many questions in life, the answer depends on who you ask. But don’t worry, we did the research for you! We’ve compiled our list of the four best e-commerce platforms for businesses to use in 2023.

We’ll walk you through the pros and cons of each platform and how to choose the right one for you. There is a handy, frequently asked questions guide at the end of this piece. You will walk away knowing which is the best platform to get your online store up and running.

So whether you’re just getting started or just wanting to switch platforms, we can help. Read on to find out which ecommerce platform is best for you.

Best ecommerce platforms to sell in 2023

With so many e-commerce platforms on the market, choosing the right one can seem daunting. The entire success of your e-commerce store may depend on it. But don’t be afraid! Here are our top four picks for 2023, in no particular order.

1. Square space

Squarespace allows you to create an online store with everything you need in minutes. Their selection of e-commerce templates is a helpful tool for beginners.


Source: Squarespace

Best for: Beautiful ecommerce store templates and drag and drop design.

Starting price: A 14-day free trial with new sites, then Squarespace’s Business package starts at $23 per month. Squarespace’s $16/month Personal package does not include e-commerce integration.

Pros: Access to marketing, inventory, social selling, SEO and analytics features. Stylish templates. Drag and drop website builder.

Cons: Fewer features compared to competitors. 3% transaction rates (at the start of the Business package).

2. Shopify

Shopify is a powerful, user-friendly e-commerce platform. It offers a solid foundation for you to start selling online as soon as possible.


Shopify e-commerce platform sells everywhere
Source: Shopify

Best for: E-commerce-specific businesses of all sizes, creators, and businesses that sell directly on Instagram or TikTok.

Starting price: You can get a 14-day free trial or Basic Shopify for $29 per month.

Pros: Shopify can handle almost any e-commerce related task. They offer support on everything from marketing tools and payments to secure payment and shipping. Selling on Shopify is easy. Shopify integrates with most other platforms, websites, and online marketplaces. It is one of the best multi-channel e-commerce platforms.

Bonus tip: If you use Shopify to sell your products, you can get a chatbot integration from Heyday by Moyens I/O. A chatbot can help you save time in customer service and sell more products by answering FAQs, providing customer support, recommending products, taking care of inventory management and booking in-store appointments.

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Cons: Add-ons can increase the cost. Limited blog post features without app plugins. Payment cannot be customized.

3. WooCommerce

WooCommerce is a WordPress plugin that can turn your WordPress site into an e-commerce store. It is the best free e-commerce platform.


WooCommerce WordPress plugin website
Source: WooCommerce

Best for: Create and manage a customizable, versatile online store.

Starting price: Free! However, there are hidden costs that you will want to be aware of.

Pros: All the powerful plugins and integrations of WordPress are available for you. Flexibility and ease of use. Free.

Cons: Almost zero customer service. Additional costs such as domain hosting and add-ons.

4. Great Trade

BigCommerce is an e-commerce SaaS provider serving online retailers.


BigCommerce sells online e-commerce Saas provider
Source: BigCommerce

Best for: E-commerce stores with large inventories.

Starting price: 15-day free trial, then $29.95 per month.

Pros: Unlimited number of products. There are no transaction fees. It has a wide range of features. Stylish themes, although most cost money.

Cons: Sometimes slow loading speeds. If your store has higher sales volume, you’ll pay more. No One Click Sell feature.

How to choose an e-commerce platform that works for you

There are many factors to consider when choosing an e-commerce platform. The best ecommerce platforms offer what you need to run your business. Start with your business’ specific needs and goals to choose the best platform for you.

Selling on Etsy and need to connect to your other store? Do you want to have a business blog on your website? Want to get help from a Shopify chatbot with customer queries?

Once you’ve determined the features you need to have, you can start narrowing down your options. Here are a few starter ideas to help you decide which ecommerce features you need from a platform.

Do you have a real place?

If you have a real location, you want to make sure your e-commerce store is branded cohesively and offers the consumer a consistent experience with your physical store. This may mean that you need a more customizable website to create the optimal customer journey.

Consider the size of your inventory

If you plan to sell a large number of products, it is important to choose a platform that can host your inventory. With a large inventory, you will need a platform that can handle complex product categorization and stock management.

Will you use dropshipping?

Dropshipping is where you take customer orders but don’t keep your own stock. You are outsourcing order fulfillment and shipping to a third party. If you decide to dropship, you’ll want to choose a platform like Shopify that can handle dropshipping.

What kind of products or services do you offer?

If you are selling digital products, you will need a platform that can support file downloads. If you are selling physical products, you will need a platform that can integrate with the shipping service. If you’re selling services that require appointments, you’ll want a platform that can integrate scheduling.

You’ll also want to consider the amount of products you’ll be offering. If the number is large, you might want to consider an e-commerce platform like BigCommerce and a web host that can handle it. If you have a smaller offering, you’ll definitely be fine with a platform like Shopify or Squarespace.

Custom site design and features

You also need to consider how much control you want to have over the look and feel of your store. If you want full control, you’ll need a platform that offers lots of customization options.

Site builders are available for an additional fee if you don’t want to build it yourself.


Peach Yuzu green tea

Source: minna

Does your profit depend on being on SERPs?

Then you might want to choose a platform with solid SEO features. For example, you can download SEO plugins like YOAST to improve your SEO game with WooCommerce. These and other optimization plugins make it one of the best ecommerce platforms for SEO. BigCommerce is also a popular platform for SEO capabilities.

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What is your budget?

Another factor to consider is price. Most platforms have tiered monthly pricing; Generally, the higher your monthly price, the lower your transaction fees. Be sure to calculate them before making a plan. Some platforms are free but come with other fees, such as domain costs and the price of plugins or add-ons. Compare pricing plans to find the best value for your business.

E-commerce platforms FAQs

Still have questions? Well, we got you covered. Here are some popular, frequently asked questions about e-commerce platforms.

What is the biggest e-commerce platform?

Amazon is the largest global e-commerce platform in terms of traffic. However, WooCommerce has the largest market share of e-commerce software platforms.

According to Statista, WooCommerce is the most preferred e-commerce software platform worldwide, with a 37% market share. Squarespace Online Stores and Woo Themes were second and third with 15% and 14% shares.

What is the best ecommerce platform for beginners?

WooCommerce, Shopify, and Squarespace are great e-commerce platforms for beginners.

The question you should be asking is not which e-commerce platform is the best for beginners. Instead, ask yourself which ecommerce platform is the best. mine start? If you’re selling courses online, you’d probably choose a different platform than a startup selling vintage clothing.

The most popular e-commerce platforms are WooCommerce and Squarespace. They have the largest market share. But that’s a pretty broad generalization. While these platforms have the most market share, it may be worth your while to find out which e-commerce platform is the most popular among your peers.

We recommend doing some research beforehand. If you know others who have an ecommerce store in your space, ask them if they like their platform. Or search popular review sites with your industry in mind. Reddit usually gives you very honest results when it comes to selling products online.

What is the best ecommerce platform for small businesses?

The best ecommerce platform for small business depends on the type of small business you have. That said, many small business owners are turning to easy-to-use e-commerce platforms. Typically, these platforms are hosted solutions rather than open source.

Hosted solutions are solutions like Squarespace and Shopify. Typically, they require less upfront work than open source solutions like WooCommerce. However, in our humble opinion, WooCommerce is the best open source e-commerce platform. But every e-commerce solution has its own advantages for small businesses.

Squarespace’s ecommerce templates are a quick way for small businesses to get started online. Shopify’s ability to easily integrate with other platforms makes it a popular choice. WooCommerce’s SEO capabilities make it attractive to small businesses competing for exposure to SERPs.

What is the best e-commerce platform for Instagram?

Shopify is the best ecommerce platform to sell on Instagram. Integration with apps in the Shopify app store is quick and easy. You can find apps that help with shipping, abandoned cart recovery, customer support, and more.

Any e-commerce platform worth its salt will allow you to connect to your social media accounts. But Shopify stands out by allowing customers to easily make social purchases directly on Instagram (and TikTok for that matter!) using apps like Heyday, an AI chatbot for conversation.

Find out more about how to get the most out of your Instagram ecommerce strategy here.

Engage e-commerce customers and turn customer conversations into sales with Heyday, our exclusive chat AI chatbot for e-commerce and social commerce retailers. Deliver 5-star customer experiences at scale.