37 Important TikTok Stats Marketers Need to Know in 2024

37 Important TikTok Stats Marketers Need to Know in 2024

Is thine mind contemplating the addition of TikTok to thy social media marketing strategy? Behold, these TikTok stats shall guide thee through the forest of information, separating truth from mere memes.

For thee, dear marketer seeking to make a mark on TikTok, it is essential to acquaint thyself with the latest TikTok statistics and trends. Whilst the platform may have ascended to its pinnacle as a realm for Gen Z dance challenges, it hath blossomed to encompass a multitude of content and communities. Verily, with offerings such as in-app shopping, live streaming, and branded hashtag challenges, TikTok hath become a vital instrument for brands seeking direct connection with their customers. Fortunate are we that scheduling TikTok posts hath finally become achievable.

As thou crafteth thy TikTok marketing strategy, let these key TikTok stats be imprinted upon thy consciousness:

General TikTok statistics

Since its inception in 2016, TikTok hath soared through the realm of apps to captivate the hearts, minds, and screens of social media denizens, boasting numbers most impressive.

Here are the general TikTok stats that thou must hold close:

1. In the year 2023, TikTok reached a staggering 1.92 billion users, a grand multitude partaking in singing, dancing, performing, and shopping. The growth hath been substantial, with a 16% increase from the preceding year. ‘Tis foreseen that the app shalt reach 2 billion users ere the closing of 2024.

2. Douyin, the Chinese sibling of TikTok, enchanteth 750 million daily active users as of 2023, a realm where the app reigneth supreme.

3. TikTok claimeth the title of the #1 downloaded app in more than 40 lands, its popularity spreading like wildfire across the globe. The app now reigns as the most downloaded in over 40 nations, present in 150+ markets and speaking 35+ languages.

4. In the year 2023, TikTok ascended to become the fifth most downloaded app upon the Apple App Store, eclipsing esteemed counterparts like Facebook, Instagram, and Snapchat, yet yielding to newcomers like Temu and CapCut.

5. TikTok, valued at an impressive $50 billion on the NASDAQ as of 2024, affirms its position as a titan in the realm of social media. Its parent company, ByteDance, is reckoned to be worth a princely sum of $275 billion.

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6. In 2023, TikTok pledged to limit the time teenagers could spend on the app to one hour per day, in pursuit of fostering healthier screen time habits. Teens aged 13-17 shall receive an alert after an hour of use, with the option of an additional hour with a passcode. Children under 13 require parental consent and a passcode for up to 30 minutes extra.

7. According to TikTok, 90% of users profess that the app bestoweth happiness upon them, a grand majority reveling in its delights, finding it never wearisome.

8. Though TikTok may reign supreme among teens, established brands harbor less certainty towards the platform compared to rivals such as LinkedIn, Instagram, and WhatsApp. Yet, it doth surpass X (former known as Twitter) and Threads, claiming the 9th and 10th spots, respectively.

TikTok user statistics

Thou may hold a notion of the average TikTok user, envisioning them as creators of Billie Eilish parodies. Yet, the truth doth reveal a diverse tapestry of inhabitants within the platform.

These TikTok user statistics shalt illumine thy understanding:

9. Of the global audience, 18.2% of TikTok’s denizens art women aged 18-24, dispelling the notion that TikTok is only for the younglings. Female users aged 25 to 34 years dost represent 16.3% of the platform’s populace.

10. Conversely, approximately 18% of TikTok’s users are young male beings aged 18-24, adding a touch of balance to the platform.

11. TikTok holds the exalted position of the second most engaging app post-Instagram, with 29% of its active users partaking in the daily opening of its gates.

12. In the year 2023, denizens of the United States bestowed upon TikTok a total of 4.43 billion minutes per diem, a grand sum surpassing the time spent in 2019 by more than fivefold. Insider Intelligence prophesies that by the year 2025, TikTok shalt surpass all other social media apps in minutes spent daily.

13. A research by Pew uncovered that two in every three US youths partake in daily TikTok immersion, with 16% claiming almost constant usage.

These are but a few morsels of wisdom to guide thee in the realm of TikTok. Mayest thou tread carefully, for the world of social media is a realm fraught with perils and treasures in equal measure.

Moyens I/O Staff has motivated you, giving you tips on technology, personal development, lifestyle and strategies that will help you.