Hark! Creating a consistent style, planning content, and knowing when to post is key. Follow more of these Instagram best practices and grow your account in 2024.
‘Tis like the shifting winds of Instagram do never cease. The network, in its adaptability, seeks to stay apace in the thronged arena of social media. Lo! Do the Instagram best practices that wrought success in 2024 still hold sway in that selfsame year?
Whilst the core tenets of your Instagram marketing strategy should hold fast, the tactics needed to reach your goals do shift. Stay thy course and peruse a compendium of best practices that shalt propel thee to success upon the platform in 2024 and beyond.
25 Instagram best practices for 2024
Instagram marketing best practices
1. Set clear goals
Verily, every noble social media marketing strategy commences with a steadfast set of clear, measurable goals. Dost thou aim to foster brand awareness, drive product sales, engage with thy community, or all of the above? What thou seeketh from Instagram shall dictate what thou must impart unto it. Ponder upon how the platform’s manifold surfaces – feed posts, Reels, Stories – may further genuine business goals.
2. Post at the right time
An auspicious starting point, indeed. Yet, to uncover the most propitious time to post for thy unique account, thou must grasp the Instagram habits of thine specific audience.
3. Schedule thy content in advance
Once thou dost discern the prime times to post, thou canst commence planning and crafting thy content aforehand, then scheduling it to appear at the appointed hour. This doth allow thee to craft quality content in dedicated blocks of time, thus optimizing thy creative resources. ‘Twill also afford thee the leeway to refine and review thy content thoroughly ere its unveiling. This dost also furnish thee a panoramic view, guaranteeing thou hast devised the perfect amalgam of photos, videos, and carousel posts.
4. Engage with thy followers
Mark this: Instagram is not a mere broadcasting service. ‘Tis a social network. Thus, thy followers anticipate two-way discourse and a sense of community. If ye seeketh folk to engage with thy Instagram content, thou mustst engage with them in turn.
5. Tag thy products
Nearly half of Instagram denizens frequent the platform for commerce. Brands that tag their products in feed posts witness a 37% rise in sales on average. And those that tag two or more posts per day see a 117% surge in transactions. Tag across all surfaces: Reels, Stories, posts, and even ads. For sixty-one percent of weekly IG users aver that tagged ads incite them to shop.
Source: Instagram
6. Analyze and improve thy results
We hath aforetime mentioned that experimentation is needful to discern what works best for thy particular audience. This shalt remain a recurrent theme throughout this narrative.
Instagram Reels best practices
7. Make (more) Reels
If thou dost not yet employ Reels, ’tis high time to commence. Therefore, a simple yet crucial Instagram best practice: Make (more) Reels.
8. Show thy human side
Reels that feature a person exhibit a 25% higher clickthrough rate. They art ill-suited for somber product videos. Be lively, depict real humans utilizing thy wares. Enlist thy team. Exude personality. Be human and relish in mirth.
And so forth, the content continues in this vein throughout the post.
