Having the right Facebook tools to execute your marketing strategy will not only make your job easier, it will also make your business more effective and efficient. You wouldn’t use a screwdriver to hammer nails into wood, would you? The same goes for managing your brand’s Facebook presence. The wrong tools can make life much more difficult.

A successful Facebook marketing strategy touches on everything from testing ads to analyzing engagement. We have 22 tools broken down by function that will get your Facebook marketing strategy right.

Facebook analytics tools

Facebook Statistics

Insights is a free Facebook analytics tool that makes it easy to measure the performance of your business page. Insights tracks likes, page views, reach and more. Check out this handy guide to get started with Facebook Analytics.

Moyens I/O Analytics

With Moyens I/O Analytics, you get real-time results, trends insights, and team metrics. This makes it easy to measure the impact of your Facebook campaigns and see the content that resonates best with your target audience. Learn how to track the right metrics for your brand with our social analytics guide.

Facebook tools for sentiment analysis


Did you leave 200 comments on your last post? Perfect. Unless these comments are actually complaints. Then you have a customer service issue.

This is where sentiment analysis tools like BrandWatch can help. They monitor not only how many interactions you get, but whether the conversation is positive or negative. Also, BrandWatch is a free add-on if you’re already using Moyens I/O Insights.


RapidMiner is another sentiment analysis tool. It uses a specialized text mining approach to evaluate the type of engagement (positive or negative) you get on what it calls “unstructured content sources.” That means places like Facebook posts or online reviews.

It also identifies areas of business growth, maps trends among your customers and consumers, and collects feedback from your product launches.

Facebook tools to increase engagement

Sumo Sharing

SumoShare can help increase engagement on your site by adding social media buttons that make it easy for people to share your content on social media with one click. Sumo has other useful tools for your site, like a heatmap that shows where people click and what they’re interested in.

Facebook Live

On average, people now spend 3x more time watching a Live video than a non-live video. This makes this video platform a powerful tool to engage your audience and increase your follower count. Get started on Facebook Live and increase your brand’s follower count.

In relation :  Messenger: Facebook launches its own virtual assistant M

Remove Bounce

Analysis of more than 100 million Facebook updates over 3 months showed that posts with images received twice as many engagements as those without. That means double the likes, comments, and shares. That’s why adding images to your updates is an easy way to increase engagement.

Don’t have photos? No problem. Unsplash offers tons of beautiful, free stock photos for your Facebook posts. In fact, we have a number of sites with great free stock photos. Next step? Check out the Facebook tools for design section below for tips on how to organize your photos.

Facebook tools for creating videos


Video is predicted to make up more than 80 percent of web content by 2019, so understanding how to create a great video for social media is a must-have social marketing knowledge. Animoto’s easy-to-use templates let you add your own videos and photos to pre-built storyboards. You can also add text, music and more. You can even crop videos to square ones so that they are optimized for mobile devices.


GoAnimate lets you create video content using a library of customizable animated characters. Drag and drop them into settings and record your own voice. It’s a great option for anyone who wants to create video content without investing in stills or video footage.


Ripl helps you create eye-catching video content by letting you add animation and text to up to eight photos. You don’t need any editing skills and you can post directly to your Facebook page.

Adobe Spark Video

If you’re looking for a free tool, Adobe Spark is a great option. Prebuilt themes have customizable layouts, colors and fonts. You can also upload your own photos and videos or choose from Adobe’s library. Complete your video by adding text, narration or music. A great option for any social media marketer’s video toolkit.

Facebook Voice

Although 85 percent of people on Facebook watch videos without sound, you’ll still want to find a soundtrack that fits your video. Facebook Sound offers audio tracks that you can use in your video content for free when you post them on the platform. If you’re looking for audio that will work on other social platforms, check out these 8 sites for free soundtracks for your social video.

Facebook tools for design and photography


TouchRetouch is an easy-to-use app that requires no Photoshop skills for basic photo retouching. Edit power lines, trash cans, or anything else that prevents your photos from being Facebook-ready shots.

Moyens I/O Development

Moyens I/O makes it easy to find, crop, edit and share your photos from one app. Enhance also eliminates the problem of image resizing in different social networks with its pre-built templates that meet the optimal feature requirements for each social network. Once your images are ready, share them directly from Enhance to your social networks or schedule them to post later via Moyens I/O.

In relation :  Instagram finally offers end-to-end encryption for messaging, among other features

Facebook publishing tools

Facebook Page Manager App

Facebook’s page manager app makes it easy to manage your Facebook page and marketing campaigns when you’re away from your desktop. You can also manage multiple pages from one place; This is a must-have for managing your social campaigns on the go. Get it from the App Store or Google Play.

Moyens I/O Mobile

Moyens I/O Mobile gives you control over your Facebook marketing campaign on the go so you can respond instantly. But the fun doesn’t end there! With Moyens I/O Mobile, you can manage Facebook campaigns on multiple social media platforms from one place. Plan content, publish posts, connect with customers, and approve posts from your team.

Facebook advertising tools


Adespresso is a Facebook advertising tool that lets you create and test hundreds of ads in minutes, so you can find the most effective ones. This takes the guesswork out of running an ad campaign and makes it easy to get the most out of your sponsored Facebook content. Adespresso has even compiled a library of 500+ examples of top-performing Facebook ads to inspire you.


Compass is a free tool from Adespresso. Creates a report that analyzes what works and what doesn’t in your Facebook campaigns. It also lets you compare how you’re doing against other Facebook advertisers and industry standards.

Coschedule Head Analyzer

Images may rank high for the impact of an ad, but your headline is number two. CoSchedule analyzed top-performing titles for engagement and conversion. Now they are ready to pass this wisdom on to you. Paste it in your title and the tool will give you a rating that compares it to other top-performing content and gives you tips for improving it.

facebook tools

Facebook tools for writing and editing

Hemingway Editor

You want people to read what you write, right? The first step is to write clearly. That’s where the Hemingway Editor comes in. The tool highlights overly complex sentences and offers suggestions for improvement.

in terms of grammar

Them There is nothing more embarrassing than spelling and grammatical errors in a Facebook post that you took the time to carefully craft. Grammar to the rescue! This free tool flags everything from contextual misspellings to bad word choices.

Facebook tools for learning

Facebook Plan

Facebook Blueprint offers courses, guides, and training modules so you’re always up to date with the latest in social advertising. If you want to try new ad formats, learn how to optimize your ads or update your TPGs, Facebook Blueprint has the course for every marketer.

Facebook has more than 2 billion active users every day. And 32 percent of Facebook users follow brands on the platform. That’s why it’s a no-brainer to include Facebook in your marketing strategy. With these Facebook tools, you’ll be well on your way to a successful marketing campaign.

Manage your Facebook presence along with your other social media channels using Moyens I/O. From a single dashboard, you can schedule posts, share videos, engage your audience, and measure the impact of your efforts. Try it for free today.

To start