If you’re not sure if Snapchat is the right social media platform for your business, it might be helpful to know some Snapchat statistics.

Summary

This is because social media statistics tell marketers how users interact with the platform. For the most part, social media statistics are a great starting point for brands looking to create an effective social media strategy.

If your brand plans to use Snapchat for business, be sure to include Snapchat stats in your social media plan. Keeping track of basic Snapchat user statistics, getting familiar with the latest Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level.

These are all important Snapchat stats for businesses and brands in 2020. Lets start.

General Snapchat stats

1.238 million people use Snapchat every day

The number of people using Snapchat continues to increase. As of June 2020, an average of 238 million people were using Snapchat every day. That’s an increase of 35 million, or 17%, year over year.

And users are actively interacting with the platform more than ever before. According to Snapchat statistics as of March 2020, more than 4 billion snapshots are created and sent every day.

Snapchat was launched in 2011. It remains one of the 15 most used social media platforms in 2020. In July 2020, Facebook became the most popular platform with over 2.6 billion monthly active users. YouTube and WhatsApp were the second and third most popular platforms, respectively.

Snapchat ranks 13th with 397 monthly active users. This Snapchat usage statistic shows that Snapchat is more popular than Pinterest and Twitter.

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Source: Statista

WhatsApp is the world’s most popular messaging app with two billion monthly active users. But Snapchat has 398 active monthly users as of July 2020.


Statista Snapchat is the sixth most popular messaging app

Source: Statista

4. Snapchat revenue increased 17% in Q2 2020 compared to Q2 2019

In the second quarter of 2020, Snapchat’s revenue soared to $454 million.

5. Snapchat users open the app more than 30 times a day on average

This Snapchat statistic shows that users continue to engage with the social media platform by logging in frequently.

Also, Snapchat statistics for 2020 found that Snapchat users spend an average of 30 minutes on the app each day. This means that the average user logs into Snapchat one minute at a time.

Snapchat user statistics

6. The US is Snapchat’s biggest market

In July 2020, there were over 101 million Snapchat users in the US. This makes US Snapchat the largest market by a significant amount.

After the US, Snapchat’s largest markets are India with over 33 million users. France has more than 20 million users.


Statista USA, Snapchat's largest marketplace

Source: Statista

7. More than 60% of Snapchat users identify as women

According to global Snapchat user statistics collected in 2020, 61% of Snapchat users identify as women. And 38% self-identify as male.


More than 60% of Statista Snapchat users identify as women

Source: Statista

8. 82% of Snapchat users are 34 years old or younger

Snapchat remains a popular social media platform for both Millennials and Gen Z worldwide.


82% of digital 2020 Snapchat users are 34 years old or younger

Source: Digital 2020

In 2019, Snapchat reached 75% of 13 to 34 year olds in the US. That means Snapchat reaches more 13 to 34 year olds in the US than Facebook, Messenger and Instagram combined.

According to Snapchat user statistics collected in 2018, American teens are more likely to use YouTube, followed by Instagram, Snapchat, and then Facebook. But they most often use Snapchat, followed by YouTube.

9. American adults more likely to use Snapchat than Twitter, WhatsApp or Reddit

According to Snapchat user statistics collected from the Pew Research Center in 2019, 24% of Americans say they use Snapchat. This is significantly lower than other social media giants. For example, 73% of Americans say they have used YouTube before. But Snapchat usage is higher than Twitter, WhatsApp and Reddit.


Pew Research Center 24% of Americans use Snapchat

Source: Pew Research Center

10. The typical American Snapchatter lives in an urban environment and has a college education.

Among American adults ages 18 to 65 and older, 29% of Americans who use Snapchat have some college education.

Also, 29% of Americans who use Snapchat live in an urban area.

Snapchat usage statistics

11. 46% of American Snapchat users use the platform multiple times a day

According to Snapchat statistics collected in 2019, Snapchat is the second most visited social media platform on a daily basis. After Facebook, Americans are more likely to visit Snapchat several times a day.


Pew Research Center 46% of American Snapchat users use the platform multiple times a day

Source: Pew Research Center

12. Snapchat is not seen as a news-oriented platform by 73% of American users.

Only 27% of Americans hear from Snapchat. Snapchat statistics in 2020 show that most Snapchat users are logging into the social media platform for social purposes rather than current activity updates.

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According to a blog post on Snapchat for Business: “Young Snapchat users, in particular, interact with young people in Canada (58%), Netherlands (44%), Norway (66%), United Kingdom (60%), Sweden via Snapchat. (44%) and France (64%) use the platform more to bridge the virtual gap between real friends, family and loved ones.”

13. More than 180 million Snapchat users interact with AR

In the second quarter of 2020, Snapchat found a reward for investing in a variety of augmented reality (AR) features. Alongside interactive lenses and filters, Snapchat has recently added new AR features including Audio Scanning and Music Lenses.

These additions mean that on average, more than 180 million Snapchat users interact with AR every day. That’s over 75% of Snapchat users who use Snapchat AR every day.

More than 180 million Snapchat users interact with AR

Source: Snapchat for business

14. Over 100 million Snapchat users played Snap Games

Recent Snapchat statistics also show that this social media platform is popular for gaming. Between April 2019 and June 2020, over 100 million Snapchat users played Snap Games like Bitmoji Party.

15. Millions of users are interested in new Snapchat innovations

More than 200 million Snapchat users interact with the updated Snap Map.

“Endless Summer,” one of Snapchat’s original mobile shows, was watched by 28 million people in 2019. The average daily number of Snapchat users watching Snapchat’s original shows increased more than 45% year-over-year in the second quarter of 2020. .

Since integrating more than 800 apps into Snap Kit, close to 150 million Snapchat users engage with integrations every month.


Millions of users are interested in new Snapchat innovations

Source: Snap Kit

Snapchat for business stats

16. Snapchat users are 60% more likely to make instant purchases

Millennials and Gen Z together have $1 trillion in direct spending power. And these users are ready to spend.

Also, 35% of Snapchat users post snapshots about products they want to buy.


Snapchat for business stats

Source: Snapchat for business

17. Snapchat users are 20% more likely to shop on mobile

Snapchat introduced a new feature in July 2020 to make it easier for brands to connect with Snapchat users from their mobile phones.

Brand Profiles is a new feature on Snapchat that is a permanent home for brands. Additionally, Brand Profiles can include a link to the local store experience and allow Snapchat users to shop through Shopify.


Snapchat brand profiles feature

Source: Snapchat for business

18. Snapchat users use apps to shop at least once a month

And 40% say they download 1 to 5 apps per week.

Snapchat ad statistics

19. 64% of Snap Ads are displayed with the sound turned on

This Snapchat business statistic is important for brands advertising on Snapchat. While the most effective Snapchat ads are only 5 to 6 seconds long, be sure to add sound.

20. Advertisers only need a few seconds to connect with their Gen Z audience

55% of Gen Z are remembered after watching 0 to 2 seconds of an ad. That’s twice the ad recall for individuals age 40 and older.


After 55% of Gen Z watches 0 to 2 seconds of an ad, the ad becomes memorable

Source: Snapchat for business

21. Snapchat’s estimated net ad revenues expected to reach $2.62 billion — coming soon

Snapchat expects to reach this by 2021. This is a significant increase. Snapchat’s net ad revenues were $1.53 million in 2019.

Armed with these essential Snapchat stats, brands can make informed decisions about their Snapchat marketing strategy!