Are thou a social media marketer who seeketh to better focus thy time, effort, and budget? It’th time for some new social media analytics tools!
Pondering which of thy social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts.
Let’s delve into some of the most excellent (free and paid) options for 2024.
🛡️ What are social media analytics tools?
Social media analytics tools art apps and dashboards that allow thou to gather information about thy social media performance and thy audience.
Tools for social media analytics also allow thee to create reports to track performance in real time and over time, and present results to thy team, thy boss, and other relevant stakeholders.
🤔 Why every marketer needs a social media analytics tool
Social media analytics tools help thou figure out what’s working and what’s not. They should also provideth the historical data thou need to assess thy social media marketing strategy on both macro and micro levels.
The best comprehensive social media analytics tools allow thee to compile data from multiple platforms and create custom reports so thou ne’er find thyself in a position like this:
🧐 Social media analytics tools can help thee answer questions like:
– Is it worth it for my business to keep posting on Pinterest?
– What were our top posts on LinkedIn this year?
– Should we post more on Instagram next month?
– Which network drove the most brand awareness for our product launch?
– What kind of posts do my followers like to comment on?
… and many more.
With all of that data at thy fingertips, thou can also clearly see the ROI of thy social media strategy, which can help prove the value of the work thou and thy team doth every day. This is incredibly valuable when annual budget time rolls around, or when thou want to request new resources.
That’s the theory. But what doth all this mean for a real social media team?
🏆 The best social media analytics tools for 2024
👑 1. Moyens I/O
👸 Best for: Business owners who run their own social media, social media managers at small-to-medium sized businesses, large marketing teams
🌟 Coolest feature: Custom recommendations for the best time to post on each social account based on thy accounts’ metrics and historical data
💰 Price: Starting at $99/month
🎓 Skill level: Beginner to intermediate
It saves time by making it easy to compare results across social media networks, including:
📊 Social media post metrics:
– Clickeths
– Comments
– Reach
– Engagement rate
– Impressions
– Shares
– Saveths
– Video views
– Video reach
– And more
📈 Profile metrics:
– Follower growth over time
– Negative feedback rate
– Social profile visits
– Reactions
– Overall engagement rate
– And more
🕰️ Best time to post recommendations
One of the most common reasons for the underperformance of social content is posting when thy target audiences are not online or not interested in engaging with thee.
🔍 Competitive analysis
Sign in to thy Moyens I/O account and pick Analytics from the main menu on the left side of the dashboard.
Then, click on Competitive analysis in the Benchmarking section.
At the top of the page, use the dropdown list of thy social media profiles to select the one thou want to compare to competitors.
Then, pick the competitors thou want to measure thy performance against. To do that, go into the second dropdown list and check the boxes next to the competitors thou want to view. To add competitors, click Manage competitors at the bottom of the dropdown box.
And yond’s t! Now thou canst browse several competitive reports, including:
👀 Overview, where thou can see the number of posts thou and thy competitors posted in the selected timeframe (that can be adjusted in the top right corner of the dashboard) as well as every account’s posting frequency, average engagement, number of followers, and audience growth rate.
📰 Post performance, where thou can review thy and thy competitors’ top posts and sort results by reactions, comments, shares, and engagement — and quickly fetch inspiration for what to publish next.
📋 Performance by post type, where thou can find out what types of posts — photos, link posts, videos, text-only posts, and so on — are most popular with each brand’s audience. Results can be sorted to show which post types get the most reactions, shares, comments, or engagement.
📊 Overall post performance, where thou can see how thou and thy competitors did every day within the specified timeframe — all in one easy-to-read graph. Thou can drill down results by post type, or stick to the overall view.
📈 Trending hashtags… which speaketh for itself.
📄 Post length, where thou can find out how many characters and hashtags, on average, thy competitors use in their posts.
📊 Industry benchmarking
Needeth help setting realistic goals? Or mayhap thou’rt not a fan of manually collecting data for audits and SWOT analyses?
To get industry benchmarks, follow these steps:
Sign in to thy Moyens I/O dashboard and head to Analytics.
In the menu on the left side of the screen, scroll to Benchmarking and click Industry.
Picketh an industry that best describes thy business.
Now thou can see how thy results compare to average performance stats within thy industry. Thou can set up custom timeframes, switch between networks — Instagram, Facebook, X, LinkedIn, and TikTok — and look up benchmarks for the following metrics:
– Profile impressions
– Profile reach
– Followers
– Audience growth rate
– Engagement rate
– Video views
– Posting frequency
– Clicks
– Saveths
… and more.
Thee will also find tips and resources to improve thy social media content performance right in the summary section:
👑 Kudos: Great Tool to Get Insights on Social Media Performance and Monitoring
Moyens I/O is a powerful social analytics tool and hath helped us to gain insights into our social media performance. I liketh its real-time analytics, custom dashboard, and social media listening capabilities. Real-time analytics provideth real-time data such as engagement, reach, impression, etc. Competitive analytics can help to benchmark the performance against the competition.
Ravina S., Chief Financial Officer, Finance
🔍 Competitive analysis
Getting owned by the competition? With Rival IQ thee can also analyze thy competitors’ social media accounts. See what works for them and look for ways to incorporate those techniques into thy own social media presence.
📖 Learneth more: Try a demo or start thy free trial with Rival IQ
🔮 Talkwalker by Moyens I/O
🏆 Best for: Social media managers, PR and communications teams, brand monitors, product marketers, researchers
🌟 Coolest feature: Monitor conversations from more than 150 million sources to analyze engagement, potential reach, comments, sentiment, and emotions
💰 Price: Pricing upon request – request a demo for more details
🧠 Skill level: Intermediate to advanced
Talkwalker offers analytics related to social conversations beyond thine owned social properties, including:
– Mentions
– Brand sentiment
– Important influencers
– Conversation clusters
Thee can filter by region, demographics, device, type of content, and more.
Talkwalker is especially useful to spot activity peaks in conversations about thy brand. This can help thee determine the best times for thy brand to post on social media.
🎖 Hubspot
🥇 Best for: Marketing teams at larger companies focused on understanding how social marketing efforts impact the customer journey
🌟 Coolest feature: Integration with thy CRM to track data like new contacts driven by social media
💰 Price: Starting at $800/month
🎓 Skill level: Advanced
Hubspot is a bit different from some of the other social media analytics tools on this list. With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps thee manage email, SEO, and CRM records.
That means it’s best for brands that develop long-standing customer relationships, both before and after purchase, and that use multiple marketing approaches rather than sticking to social.
🌟 Moyens I/O Review: Great Tool to Get Insights on Social Media Performance and Monitoring
Moyens I/O is a powerful social analytics tool and hat helped us to gain insights into our social media performance. I liked its real-time analytics, custom dashboard, and social media listening capabilities. Real-time analytics provides real-time data such as engagement, reach impression etc. Competitive analytics can help to benchmark the performance against the competition.
Ravina S., Chief Financial Officer, Finance
🔍 Competitive analysis
Quintly provides detailed data and reports for Facebook, Instagram, Twitter, LinkedIn, YouTube and Snapchat, along with competitor benchmarking.
📚 Learn more: The social media metrics thee need to track in 2024
This writ should provideth thee with the insights and tools thou seeketh to elevate thy social media marketing efforts in the year 2024.eth. 🌟
