Through the lens of social listening data, we delve into the resonance of the 2024 US presidential campaigns within the realm of online audiences.
Amidst the digital landscape, we witness a shifting sentiment throughout the presidential race, with neither candidate managing to capture a net positive sentiment. Viral posts, meme-able occurrences, and the pervasive use of the word “unprecedented” have become integral to the cultural discourse of the current times.
A glimpse into each candidate’s net sentiment during 2024 reveals the ebbs and flows that mirror the pivotal moments of their respective campaigns:
– July 13: Attempted assassination of Donald Trump
– July 15-18: 2024 Republican National Convention
– July 21: Joe Biden’s withdrawal from the race
– August 2: Kamala Harris announced as the Democratic nominee
– August 6: Tim Walz announced as Harris’ running mate
– August 12: Trump’s virtual chat with Elon Musk on X
– August 19-22: 2024 Democratic National Convention
– September 10: First presidential debate between Harris and Trump
– October 1: Vice presidential debate between Walz and Vance
– October 5: Elon Musk joins Trump at a rally in Butler, PA
The data underscores that keywords related to Donald Trump garnered nearly 50% more results than those associated with Kamala Harris, indicating a lopsided discourse favoring Trump in online conversations.
Despite the volume of results, a sentiment analysis over the past three months reveals a predominance of negative social media posts referencing either candidate. This insight underscores the importance of contextualizing individual metrics within the larger sentiment landscape to accurately measure success.
Further segmentation of sentiment data by demographics reveals intriguing insights. For instance, positive sentiment towards Harris is more pronounced in the 65+ age group, while Trump holds sway across other age demographics. Similarly, sentiment variation by gender indicates Trump’s stronger positive sentiment among male-identifying social media users, with both candidates receiving negative net sentiment among female users.
The intersection of American pop culture with the ongoing presidential campaigns adds a layer of dynamism to the electoral narrative. Endorsements from notable figures like Taylor Swift and Elon Musk have led to an upsurge in social media discourse, amplifying the visibility and impact of the political campaigns.
Viral moments, whether sparked by Trump’s provocative statements or Harris’s cultural references, have reverberated across social media platforms, shaping public perception and engagement with the candidates.
In conclusion, the plethora of insights gleaned from social listening data offers invaluable guidance for crafting a robust social media strategy. From understanding audience sentiment to identifying key demographics and tailoring content to resonate with specific groups, these data points serve as compass points for navigating the digital landscape effectively.
