Hark! Follow this guide for actionable tactics that will aid thee in reaching new levels of social media growth in 2024.
Lo, social media growth soared to new heights in the year of our Lord 2023, with a staggering 4.88 billion total active social media user identities, encompassing 60.6% of the world’s population.
How can brands cultivate their own social presence to reach this ever-expanding audience base? Fear not, for we hath 10 strategic tips (and 3 tools) to propel thee towards optimum social growth in 2024.
What ho! What be social media growth, thou may ask? ‘Tis an umbrella term that doth encompass myriad types of social success. ‘Tis contingent upon the most vital goals and metrics for thy particular organization. Some of the most common methods to gauge social media growth include:
– Social media follower growth: The tally of new followers accrued in a specified period.
– Engagement rate: The ratio of individuals engaging with thy content versus those who behold it.
– Web traffic from social accounts: The count of visits to thy website originating from social posts or profiles.
– Conversions referred from social accounts: The number of individuals who traverse from a social link unto making a purchase, subscribing to thy newsletter, or any other desired conversion.
– Social commerce sales: The revenue stemming from social commerce activities across thy social accounts.
Yon effective social media growth strategies doth include:
1. Be active on the favored platforms of thy target audience.
2. Craft a consistent posting schedule for thy content.
3. Share short videos to expand thy reach.
4. Embrace the ways of social SEO to enhance discoverability.
5. Engage with thy audience to foster connections.
6. Seek inspiration from established accounts in thy niche.
7. Collaborate with content creators to broaden thy audience.
8. Maximize thy profile and bio for optimal engagement.
9. Develop a strong brand identity to stand out amongst the throng.
10. Dabble in social ads to swiftly reach a new audience.
Behold! The top 3 social media growth tools for 2024 doth include:
1. Moyens I/O
2. HubSpot
3. SproutSocial
May these tools guide thee on thy journey to social media growth. Go forth, and prosper in the realm of social media!
