Verily, this compendium of Facebook ad sizes for the year 2024 doth encompass all the novel specifications, dimensions, and file formats for every manner of advertisement.

Methinks social media platforms doth e’er evolve, aye? So what be the most fitting Facebook ad size to employ in this new year of 2024? The answer, dear reader, doth vary.

Facebook doth proffer four principal types of ads:

Image
Video
Carousel
Collection

Within each of these classifications doth lie a plethora of placement options, from the ubiquitous Facebook news feed to Reels video ads and all else betwixt. Eke, each category doth possess its own unique Facebook ad size and other stipulations to honor.

Lo and behold, here lies thy complete compendium of all Facebook ad image sizes compiled in one location, arranged by placement. Keep it close, share it with thy team, or inscribe it within thy secret "social media imposter syndrome" desk drawer repository… What?

Quick Facebook ad image sizes

Though a more thorough exploration of each ad format doth follow below, here be a swift overview of the prevailing Facebook ad image sizes.

Facebook feed ad sizes

The Facebook feed be akin to the beating heart of Facebook, a place where friends’ updates, photo posts, videos, and sundry worldly content coalesce. Within the Facebook feed doth reside myriad styles of ads, from carousel ads to solitary image or video ads, for it stands as one of the most frequented advertising slots on Facebook. Secondly, a user’s feed doth oft greet them with an ad, while more do follow amidst organic content as they scroll onward.

Source: Insta360 on Facebook

Facebook feed image ad sizes:

Display size: Recommended 1080px x 1080px or larger
Minimum image ad width: 600px
Minimum image ad height: 600px
Aspect ratio: 1:1 or 1.91:1
File type: PNG or JPG
Maximum file size: 30MB

Facebook feed video ad sizes:

Display size: 1080px x 1080px (desktop or mobile) or 1080px x 1350px (mobile only)
Minimum video ad width: 120px
Minimum video ad height: 120px
Aspect ratio: 1:1 for desktop or mobile, or 4:5 for mobile only
File type: MP4, MOV, GIF
Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128 kbps
Maximum file size: 4GB
Maximum video length: 241 minutes

Tips for Facebook feed ads:

For video ads, consider adding captions for accessibility and silent viewership.
Keep video ads engaging and short, preferably under 15 seconds.
Sound is not mandatory, but recommended for video ads.

Facebook carousel ad sizes

Facebook carousel ads do enable thee to showcase betwixt two and ten images, videos, or a mingling of both, linking each to a distinct URL. This format is highly favored for its adaptability and multitude of placement options across Facebook on desktop and mobile.

Source: Insta360 on Facebook

Facebook carousel image ad sizes:

Display size: Recommended 1080px x 1080px or larger
Aspect ratio: 1:1
File type: PNG or JPG
Maximum file size: 30MB

Facebook carousel video ad sizes:

Display size: 1080px x 1080px, or larger
Aspect ratio: 1:1
File type: MP4, MOV, GIF
Maximum file size: 4GB
Maximum video length: Up to 240 minutes

Carousel ads can be placed in various locations, including Facebook Feed, Stories, Reels, and more. The format e’en allows for specialized types such as Catalog product carousel ads and Overlay carousel ads.

Mayhap consider diversifying thy carousel ads with a blend of images and videos, and ensure each frame leads to a URL for enhanced user engagement.

Facebook right-column ad sizes

Right column ads are a desktop-only format designed to drive traffic and elevate brand awareness. These advertisements can be either image or video-based, paired with a headline and a link. It is also viable to employ an extant carousel ad for this placement, albeit only the initial media item within thy carousel shall be displayed as a right column ad.

Source: Reddit on Facebook

Facebook right-column image ad sizes:

Display size: Recommended 1080px x 1080px or larger
Minimum width: 254px
Minimum height: 133px
Aspect ratio: 1:1
File type: PNG or JPG

Facebook right-column video ad sizes:

Display size: 1080px x 1080px (desktop or mobile) or 1080px x 1350px (mobile only)
Minimum video ad width: 120px
Minimum video ad height: 120px
Aspect ratio: 1:1 for desktop or mobile, or 4:5 for mobile only
File type: MP4, MOV, GIF
Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128 kbps
Maximum file size: 4GB

In this format, the headline and ad copy wield greater influence in capturing attention than the image or video itself. Conduct A/B tests on headlines and furnish desktop-friendly experiences without linking to mobile-optimized locales.

Facebook search results ad sizes

Appearing within the search results page, these ads service well if aligned with a user’s intent. This placement is opportune for promoting events, culinary tomes, sundry wares, and beyond.

Source: Ridge Motorsports Park on Facebook

Facebook search results image ad sizes:

Display size: Recommended 1080px x 1080px or larger
Minimum width: 600px
Minimum height: 600px
Aspect ratio: Predominantly 1:1, though 9:16 or 16:9 may be utilized but could be cropped to 1:1 on certain devices
File type: PNG or JPG
Maximum file size: 30MB

Facebook search results video ad sizes:

Display size: Recommended 1080px x 1080px or larger
Minimum video ad width: 120px
Minimum video ad height: 120px
Aspect ratio: 1:1
File type: MP4, MOV, or GIF
Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128kbps
Maximum file size: 4GB
Maximum video length: Up to 241 minutes

When crafting search results ads, ensure thy image or video complements the search context whilst still standing out amidst organic results. Embrace Meta Pixel for precise conversion tracking on thy website.

Facebook video feed ad sizes

A tap upon a video anywhere within Facebook doth unfurl a full-size vista known as Facebook Watch, or the video feed. Likewise, thou canst access it directly by selecting the Video tab on desktop or mobile.

Source: Amy Porterfield on Facebook

Facebook video feed ad sizes:

Display size: Recommended 1080px x 1350px or larger
Aspect ratio: 1:1 or 4:5, although 9:16 is permissible but may be cropped to 4:5
File type: MP4 or MOV
Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128kbps
Maximum file size: 4GB
Maximum video length: Up to 241 minutes

The art of captivating users swiftly is crucial for video feed ads. Experiment with various calls to action and keep thy content concise for maximum engagement.

Facebook in-stream video ad sizes

These video ads do interject during organic video content and play ere, during, or post another video, including live streams. The ad’s span may ne’er exceed 15 seconds, offering viewers the choice to skip beyond the initial five seconds, or to watch the ad in full afore the original video resumes.

Source: Facebook

Facebook in-stream video ad sizes:

Display size: Recommended 1080px x 1080px or larger
Aspect ratio: 1:1
File type: MP4 or MOV
Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128kbps
Maximum file size: 4GB
Maximum video length (desktop): Between 5 and 15 seconds
Maximum video length (mobile): Between 5 seconds and 10 minutes

For in-stream ads, seize the audience’s attention promptly with a compelling question or teaser. Be concise with storytelling to enhance engagement and viewership.

Facebook Reels video ad sizes

Whether promoting an extant Reel or generating an ad-specific one, these ads are inserted betwixt organic Reels as users peruse the Reels section on desktop or mobile. Notably, unique to Reels ads is the inclusion of a call to action button with a link for enhanced user interaction.

Source: Alex Naoumidis on Facebook

Facebook Reels image ad sizes:

Display size: 1080px x 1920px, or larger
Minimum width: 600px
Aspect ratio: 9:16
File type: PNG or JPG
Maximum file size: 30MB

Facebook Reels video ad sizes:

Display size: 1080px x 1920px, or larger
Aspect ratio: 9:16
File type: MP4 or MOV
Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128kbps
Maximum file size: 4GB
Maximum video length: No maximum limit

To craft effective Reels ads, follow established principles such as quick engagement, captions for impact, and succinct storytelling. There be no limit on video length, but strive for brevity to maintain audience interest.

Facebook Stories ad sizes

Facebook Stories ads emerge betwixt organic Stories as users navigate through their acquaintances’ Stories. These ads may assume the form of either image or video, being linked to a website. Video Story ads auto-play for the initial 10 seconds, with viewers having the option to continue watching by tapping should the content exceed this duration.

Source: Coalax Outdoor on Facebook

Facebook Stories image ad sizes:

Display size: 1080px x 1920px, or larger
Minimum width: 500px
Aspect ratio: 9:16
File type: PNG or JPG
Maximum file size: 30MB

Facebook Stories video ad sizes:

Display size: 1080px x 1920px, or larger
Minimum video ad width: 500px
Aspect ratio: 9:16
File type: MP4 or MOV
Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128kbps
Maximum file size: 4GB
Maximum video length: Up to 2 minutes, but only the initial 10 seconds freely play before user engagement is required to continue viewing beyond this threshold

When crafting Stories ads, initiate thy content with a gripping sequence within the foremost seconds for audience retention. Leverage the various Story features to enhance customization and engagement.

Facebook Messenger Stories ad sizes

Similar to regular Facebook Story ads, Messenger Story ads present within the Messenger app between organic Stories from friends. Image ads showcase for up to five seconds, whilst video ads play up to 10 seconds, providing a link for full video viewing.

Facebook Messenger Stories image ad sizes:

Display size: 1080px x 1920px, or larger
Minimum width: 500px
Aspect ratio: 9:16
File type: PNG or JPG
Maximum file size: 30MB

Facebook Messenger Stories video ad sizes:

Display size: 1080px x 1920px, or larger
Minimum video ad width: 500px
Aspect ratio: 9:16
File type: MP4 or MOV
Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128kbps
Maximum file size: 4GB
Maximum video length: Up to 2 minutes, with only the initial 10 seconds playing freely before user engagement is required to continue viewing

Tailor thy Messenger Stories ads to accommodate the prominent call to action placement, leaving space atop and below free of content to maximize the conversion impact.

Facebook Marketplace ad sizes

Marketplace ads, an image-exclusive format across desktop and mobile, grace the Marketplace tab whilst also proliferating across Facebook’s domains through their automated Advantage+ placement strategy. These ads are designed primarily for product sales and customer conversion, always adorned with a "sponsored" label.

Facebook Marketplace image ad sizes:

Display size: Recommended 1080px x 1080px or larger
Aspect ratio: 1:1
File type: PNG or JPG
Maximum file size: 30MB

To craft compelling Marketplace ads, showcase thy product prominently whilst keeping text minimal. Embrace brand colors and distinctive styling to set thy ad apart amidst organic Marketplace listings.

Facebook Feed collection ad sizes

Arranged akin to carousel ads, Collection ads differ in origin, being either automatically generated from thy e-commerce catalog or handpicked by thee. These ads present product images or videos in a square (1:1) aspect ratio and lead to Instant Experiences upon mobile-user interaction.

Facebook Feed collection image and video ad sizes:

Display size: 1080px x 1080px or larger
Aspect ratio: 1:1
File type: PNG or JPG for images, MP4 or MOV for videos
Maximum file size: 4GB

When configuring Collection ads, employ a mix of manual and automatic strategies to unveil the most effective approach. A well-rounded product catalog and UTM tracking shall elevate performance and conversion metrics.

Facebook Reels and video collection ad sizes

Teeming with up to four products at the ad’s nether regions, these ads cement beneath a Facebook Reel or video, enticing user exploration. To bring this vision to fruition, a 9:16 video fits the bill, while an Advantage+ product catalog streamlines product synchronization from various e-commerce platforms.

Facebook Reels image collection ad sizes:

Display size: 1080px x 1080px or larger
Aspect ratio: 1:1
File type: PNG or JPG
Maximum file size: 30MB

Facebook Reels video collection ad sizes:

Display size: 1080px x 1920px or larger
Aspect ratio: 9:16
File type: MP4 or MOV
Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128kbps
Maximum file size: 4GB
Maximum video length: Up to 2 minutes

Contributing to the Reels ad ecosystem necessitates vigilance in catalog management and allure through an Instant Experience landing page. Repurposing existing Reels for collection ads can enhance continuity and brand identity.

Facebook Business Explore ad sizes

Residing solely within the mobile realm, Business Explore materializes upon selection of an organic post from a business. By perusing further, users chance upon a category-specific exploration encompassing a blend of organic and paid content tailored to like-minded businesses.

Facebook Business Explore image ad sizes:

Display size: 1080px x 1080px or larger
Minimum width: 600px
Aspect ratio: Recommended 1:1, with optional variations from 1.91:1 to 4:5 which might be cropped down
File type: PNG or JPG
Maximum file size: 30MB

Facebook Business Explore video ad sizes:

Display size: Desktop: 1080px x 1080px, Mobile: 1080px x 1350px